German social outfit Wooga has experienced a 185 percent burst of growth in the past 12 months, having attained a total number of 40 million users, up from 14 million.
With games such as Diamond Dash and Magic Land gaining traction on Facebook, the company also started its expansion push with cross platform versions now available on mobile as well as being an early supporter for Google+ and Facebook's HTML5 platform.
It says it will continue this in 2012 in terms of supporting games across multiple platforms and optimising touchpad controls for HTML 5 and iOS.
Jens' lens
"Wooga's growth is organic in every sense," said Jens Begemann, Wooga founder and CEO.
"Only 5 percent of our new users come through paid ads and 40 percent through viral features, with the remainder coming from cross-linking through our existing games."
"The upcoming Facebook IPO shows the potential the social network and social games possess.
In 2012, Wooga will hire 100 additional employees in order to further develop high-quality social games and to focus on upcoming mobile titles."
[source: Wooga]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024