News

Mixi and DeNA launch social online shopping destination Mixi Mall in Japan

Mixi and DeNA launch social online shopping destination Mixi Mall in Japan
Japanese mobile social network Mixi has partnered with DeNA to create Mixi Mall – a social commerce platform which has launched today in Japan.

Mixi is a true identity network, much like Facebook, which has 5.4 million users in Japan, while DeNA's Mobage is a gaming network based around avatars and invented characters.

Drive consumption

Mixi Mall users can broadcast to their Mixi network across PC, smartphones and feature phones, real world items such as clothes, food, make up, books and music that they own or are interested in purchasing.

DeNA and Mixi hope that this will lead to 'empathy consumption', with users influenced by the purchasing decisions of friends and relatives.

Mixi Mall is online now, and has in the region of 3.5 million items available to purchase. 

You can check it out here

[source: Mixi via Asiajin]

Staff Writer

PocketGamer.biz's news editor 2012-2013

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.