The new iPad's may have wowed consumers selling 3 million tablets in its opening week but it's left mobile advertisers struggling to make their content look the part on its 2048 x 1536 pixel resolution display.
Mobile ad company InMobi, which handles more than 93.4 billion mobile ad impressions every month, has stepped in announcing its network is now fully optimised for Apple's latest device.
The company's technology will use HTML5 features to take advantage of the new iPad's Retina display automatically upgrading existing content to deliver high definition ads.
Everlasting impressions
"Simply scaling up existing creative will not work on Retina screens, because those advertisements will look blurry and unprofessional at a 2048 x 1536-pixel resolution, compared to the 1032 x 768-pixel resolution of the iPad 2," said InMobi's developer community manger Terence Eden.
"Clearly the additional detail involves larger file sizes but our high-speed, low latency ad serving platform can easily accommodate the demands associated with Retina quality images.
"In fact as SVG and Canvas support develops within tablet browsers, we will be able to deliver adverts with never- before-seen clarity."
The launch of the new iPad is likely to see Apple edging ever closer to topping Android as the current lead on advertising impressions.
According to figures published last month, InMobi's iOS impressions were at 28.4 percent just 5.3 percent behind Android, although Apple's percentage rose over five percent since November 2011 where Android saw a slight decline over the same period of time.
News
Fresh out of the packaging, Tom joins Pocket Gamer with a chip on his shoulder and a degree in Journalism. Naively, Tom believes there's a star-studded career in video games and has penned words across the internet in between praying to the almighty Nintendo gods.
Related Articles
News
Dec 14th, 2022
Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Top Stories
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |