Liverpool-based games analytics software specialist Setgo has announced its received a six-figure equity investment from UK regional body the North West Fund for Digital & Creative.
The exact size of the investment hasn't been announced, but Setgo which tracks player behaviour to provide developers with vital insight claims the funds are a sign of its leading role in the user analytics business.
Fund fun
"Digital distribution, games played online and new business models like free-to-play will be the biggest drivers of the games industry going forward," said MD Clemens Wangerin.
"Powerful analytics software, which provides real-time insights into player behaviour, is absolutely vital for developers to make the free-to-play model a success.
"Setgo Analytics provides the most flexible solution in this space and is already in use by several of our Tier 1 Partners."
The body behind the investment - The North West Fund for Digital & Creative - is just one part of the wider £185 million North West Fund, financed by the European Regional Development Fund and the European Investment Bank.
Focus Liverpool
According to Andy Leach - chief executive of the North West Business Finance - the investment is good for the enitre games industry in Liverpool.
"The Merseyside games sector and the inherent skills base it has developed was always a key factor in our decision to establish a dedicated Digital & Creative sub fund," he said.
"The opportunity to support the growth of businesses with outstanding prospects such as Setgo justifies that decision."
[source: Setgo]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
as
News
10 hours, 22 minutes ago
Supercell's Hay Day returns to China's App Store after four year absence
News
11 hours, 35 minutes ago
Take-Two's mobile bookings make 53% of their total and GTA 6's release date gets locked in
News
11 hours, 47 minutes ago
Minecraft celebrates its 15th birthday with discounts, in-game surprises and daily rewards
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024