The cost of acquiring a loyal iOS user and the number of downloads driven by the US top 200 free chart both declined during August.
That's the data released by activity on mobile monetisation outfit Fiksu's network.
It tracks such metrics on a monthly basis.
Down, down
The Fiksu App Store Competitive Index, which measures the average aggregate daily download volume of the top 200 free US iPhone apps, dropped by 7 percent to 4.05 million daily downloads, its lowest for 2012.
Similarly, the Fiksu Cost per Loyal User Index decreased by 20 cents to $1.34, down from $1.54 in July.
This is the cost to attract a user who will use an app up three times or more
All change
The company suggests that app developers, publishers and marketers were holding off on their activity, as they awaited the launch of iPhone 5 in September.
Summer is also often a quiet period for app store activity.
"We expect the September Indexes to tell a very different story," the company comments on its blog.
"In fact, we expect mobile app marketers to experience an early 'Christmas in September,' as new iPhone 5 users download apps for weeks after the launch."
What remains significant, however, is that since its peak at the start of 2012, the App Store Competitive Index has continued to fall month-on-month.
It's now down over 33 percent; something that at the time was explained by Apple stamping down on bot farms.
In contrast, the Cost per Loyal User Index has remained roughly within the $1.25 to $1.50 range during 2012.
[source: Fiksu]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Feb 28th, 2017
CPMs are falling on Android and iOS but users aren't sticking to new apps for long
Top Stories
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Indie Dev Play 2024 | Europe | Jun 14th |
Popular Stories
as
Feature
Jun 3rd, 2024
May 2024 mobile game charts: Brawl Stars peaks, Supercell rises, and Dungeon & Fighter Mobile’s big China launch
Interview
Jun 5th, 2024