News

F2P fiesta: Android users simply "don't want to pay to play", say indies

F2P fiesta: Android users simply "don't want to pay to play", say indies

Android and iOS gamers might seem similar at first glance, but, according to the 'Indie Awesomeness' panel at this year's Gamelab conference in Barcelona, Android advocates are different in one very crucial way: they don't want to pay for games.

“We want to port [Nihilumbra] to Android as well," revealed BeautiFun Games' Kevin Cerda.

"We don't know if it's going to sell or not though, because Android gamers don't want to pay to play. I've got an Android phone, and I don't want to pay to play.”

A premium wasteland

Adding his voice to the debate was Frogmind's Johannes Vuorinen, one of the brains behind iOS big-hitter Badland, who suggested that premium titles really struggle to find a foothold on Android.

Vuorinen explained  that while iOS gamers responded well to Badland's premium nature, the Frogmind team didn't want to risk releasing a paid title on Google Play. They felt forced to change tact.

Badland wen't F2P on Android

“Android is really hard for premium titles. We saw some examples before we launched, so that's why we changed the approach a bit," said Vuorinen.

“On Google Play Badland is free to download, but we have video ads in levels if players don't want to upgrade.

“In that sense it's F2P, and we have about 8-9 million downloads on the platform so far.

"Even though  the conversion rate is not that good, we still draw 30 percent of our revenue from the Google Play release."

Staff Writer

What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.

Comments

1 comment
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Tom Ricket Partner at Inert Soap, LLC
We've found this to be very true as well. I do wish the Badlands folks the best, and are glad they've made it worked, but it's definitely a challenge to re-work an existing premium title and make it feel solid as a F2P title.
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.