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Supercell opens online shop to sell official Clash of Clans merchandise in the US and Canada

Supercell opens online shop to sell official Clash of Clans merchandise in the US and Canada

Supercell has now opened its own online store for selling official Clash of Clans merchandise in the US and Canada.

The Supercell Shop has a small range of t-shirts, stuffed toys and miniature figurines to purchase and pre-order. To commemorate Clash Royale's first year of launch, each purchase comes with a Clash Royale pin for a limited time.

It's an interesting move for the developer as it looks to monetise outside of its already well-performing titles. The items are clearly designed for hardcore fans too - a Golden P.E.K.K.A Statue will set you back $125, for example.

Expanding business

"It turns out our store team is a bit like our development teams, in that we spent over a year selecting products, tailoring designs and fine-tuning each item so that we could deliver something truly unique and special for our players," writes the company on the store page.

"We wanted to make sure the things we created were not only cool, but would also fit into the game worlds and what our players love most about them."

Supercell isn't exactly doing badly in terms of revenue lately – Clash Royale alone is estimated to have generated $1 billion in the last 12 months. It's also being updated with a new 2v2 game mode to keep the competitive scene alive.


Deputy Editor

Ric likes to read epic poems and watch classic films to hide the fact he plays way too many games. The facade has thus far not been very effective.

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