Zynga doubles down on Zynga Poker with Snapchat lens

Zynga doubles down on Zynga Poker with Snapchat lens

Zynga has released its popular social casino game Zynga Poker onto the somewhat unusual platform of Snapchat.

Players access the game through one of Snapchat's lenses, which alters the camera's image within the app.

Users are dealt a random hand of cards, and must raise their eyebrows to reveal two more cards and hopefully create a winning hand.

A successful hand makes the screen fill up with virtual money. There's no other game aspect to the filter – it appears instead to be a cross-promotional effort to bring players to the full Zynga Poker game.

Get lucky

Zynga Poker remains an important revenue-maker for the publisher. In its Q4 FY16 financials it noted that the game generated 20% of Zynga's overall online game revenues for the quarter.

CEO Frank Gibeau remains "enthused" by the game's performance, especially as part of the company's focus on "forever franchises". It's not hard to see why – Zynga generated more revenue than EA Mobile in Q4 FY16.

Deputy Editor

Ric has written for for as long as he can remember, and is now Deputy Editor. He likes trains.


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