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Tapjoy partners with analytics firm Moat to track viewability of its rewarded video ads

Date Type Companies involved Size
May 4th, 2017 partnership Moat
Tapjoy
Not disclosed
Tapjoy partners with analytics firm Moat to track viewability of its rewarded video ads

San Francisco-based mobile advertising and monetisation platform Tapjoy has partnered with analytics firm Moat to bolster its rewarded ad services.

The partnership sees Moat's viewability and attention analytics tools being attached to Tapjoy's rewarded video ads. These let Tapjoy's clients track how engaged users are with their ads without the need for a separate service.

Preliminary measurements claim that in Q1 2017, Tapjoy's ads delivered 98% viewability and 81% completion rates.

Exceptional results

"Our existing advertising clients already know that our opt-in, high-definition, rewarded video ads deliver exceptional results, which is why they continually re-invest their budgets with us," said Shannon Jessup, chief revenue officer of Tapjoy.

"The availability of Moat’s measurement data should go a long way towards helping new brands benefit from our proven model as well."

Tapjoy most recently partnered with Japan chat app behemoth LINE to bring its Interplay ads to the messenger service. LINE's 220 million users can now earn LINE points by watching an ad supplied by Tapjoy.


Deputy Editor

Ric has written for PocketGamer.biz for as long as he can remember, and is now Deputy Editor. He likes trains.

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