King has partnered with AIDS charity (RED) to raise money through the sale of specific IAPs across its Candy Crush series.
Candy Crush Saga, Candy Crush Soda Saga, and Candy Crush Jelly Saga will all have new bundles to purchase between December 1st and December 8th. The proceeds from these bundles will go towards (RED)'s Global Fund.
The Global Fund helps fight against AIDS through prevention, testing, treatment, counselling and care services for areas that require it. Other games and apps will be taking part in the campaign as part of a partnership between Apple and (RED).
A positive difference
"We're delighted to be able to support such a great cause and help contribute to the fight for an AIDS-free generation," said Andreas Olofsson, Executive Producer of Candy Crush Saga.
"We hope our players will get on board with the campaign and be pleased to know that their spending is making a positive difference to the lives of people in sub-Saharan Africa."
Apple's previous (RED) campaign drew support from Seriously, Rovio, and Pocket Gems. 24,667 players of Pocket Gem's War Dragons bought the in-game IAP during the period.