Mobile attribution firm AppsFlyer believes the app ad market will hit $64.1 billion by the year 2020.

This figure, reported in a new market research study, would mark a 136 per cent increase in the period 2017 to 2020.

The report forecasted an average year-over-year growth rate of 34 per cent, with acceleration slowing as the market begins to mature.

That slowdown should be offset by an increase in media costs and mobile usage, and an increasing number of paid campaigns, apps available, and mobile users overall.

The report also suggested that spending on ads for installing apps is set to double to 2020, hitting $12.9 billion.

Figures come from AppsFlyer’s own data, which monitored a sample of 35 billion installs, $10 billion in ad spend, and 70,000 apps.

Ad advantage

“AppsFlyer’s App Install Predictions report underscores the growing competition in the global mobile ecosystem,” said head of content and mobile Insights at AppsFlyer Shani Rosenfelder.

“In the increasingly crowded mobile landscape, what will separate the best from the rest is intelligent use of high-quality data to inform marketing decisions, and innovative approaches to measuring and enhancing campaigns that drive installs and valuable users.”

AppsFlyer is a supporter of Pocket Gamer Connects London 2019, which takes place on January 21st to 22nd.