Profile
About
About
Johannes Heinze is Managing Director for EMEA at AppLovin, a marketing platform that provides marketing automation and analytics for brands that want to reach new consumers on mobile and Apple TV apps.
He has been deeply involved in shaping the app economy since 2009. At AppLovin, he oversees the company’s international sales growth - a significant responsibility as the company processes over 50 billion ad requests from around the world every day, and is on track to achieve a $200MM+ revenue run rate this year.
Johannes was previously a founder of the European ad network Moboqo, which was acquired by AppLovin in 2014.
Prior to launching Moboqo, he was VP for Mobile at Fyber/SponsorPay, where he was integral to the development of the company’s innovative and highly successful ad monetisation solutions and was responsible for the company’s successful pivot toward mobile.
Articles featuring Johannes Heinze
Articles featuring Johannes Heinze
Fortnite Battle Royale is redefining what's possible in mobile gaming - so what?
AppLovin's Johannes Heinze looks at what the success of Epic's hit battle royale title really means
The must know Japan mobile games trends for 2018
AppLovin's Johannes Heinze on what's hot in one of the world's most lucrative mobile markets
Game developer zen: Tips to find the perfect balance between user experience and ad monetisation
Why in-game events are the best way to revitalise your mobile game
AppLovin's Johannes Heinze on how to utilise events to improve player engagement
The ascendance of hyper-casual part three: The opportunity
AppLovin's Johannes Heinze continues his detailed analysis of a new genre
The ascendance of hyper-casual part two: What defines the genre?
AppLovin's Johannes Heinze continues his detailed analysis of a new genre
The ascendance of hyper-casual part one: Drawing the lines between the different gaming genres
Top Stories
Turkish game studios don’t pay tax as government supports burgeoning industry
SuperScale's ebook serves organic growth tips, making mobile games more sustainable
Copyright doesn’t exist for generative AI-created content in the US but it remains the "Wild West"
Pocket Gamer Connects San Francisco kicks off two day conference featuring Scopely, Netflix, King, Wizards of the Coast and more!
Roblox’s Avatar Auto Setup and Texture Generator are the latest AI tools for the 3D space
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Under the hood: Deconstructing Monopoly GO! as it passes $2 billion in revenue
Events
MIX & Kinda Funny Showcase 2024 | North America | Mar 14th |
Game Developers Conference 2024 | North America | Mar 18th |
#notGDC 2024 | Mar 18th | |
Day of the Devs: San Francisco | North America | Mar 18th |
Nvidia GTC 2024 | North America | Mar 18th |
Game Connection America 2024 | Europe | Mar 18th |
Pocket Gamer Connects San Francisco 2024 | North America | Mar 18th |
European Game Showcase 2024 | North America | Mar 19th |