Profile
About
About
Ben is a 15-year veteran of the games industry - he's worked as a senior executive, studio head, project lead, creative director and game designer at companies like DeNA, EA, Sony and Lionhead.
He started working on traditional games, but has been focussed on the free-to-play business model since 2006 - an extremely long time by western standards. During that time He's worked on a total of ten separate free-to-play games across five different platforms reaching over 50 million users.
Articles featuring Ben Cousins
Articles featuring Ben Cousins
HEART OF THE MATTER
Mar 17th, 2015
Forget monetisation - F2P success is all about retention and engagement
MONETIZER MAVENS
Oct 30th, 2014
On F2P games' moral core, ability to unlock creative freedom and redistribute wealth
MONETIZER MAVENS
Sep 30th, 2014
The power and potential of card-collection mechanics for F2P mobile games
MONETIZER MAVENS
Jul 10th, 2014
On the balance F2P designers tread between encouraging players to pay and manipulation
MONETIZER MAVENS
Jul 2nd, 2014
What is the key area of monetisation in which most F2P games underperform?
MONETIZER MAVENS
Jun 6th, 2014
Is there any place in the F2P designer's toolbox for energy-based economies?
Top Stories
as
News
6 hours, 32 minutes ago
Supercell's Hay Day returns to China's App Store after four year absence
News
7 hours, 45 minutes ago
Take-Two's mobile bookings make 53% of their total and GTA 6's release date gets locked in
News
7 hours, 57 minutes ago
Minecraft celebrates its 15th birthday with discounts, in-game surprises and daily rewards
Feature
10 hours, 15 minutes ago
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024