Advertising
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Comment & Opinion
Mar 9th, 2023
Monetisation via in-game ads: why hypercasual studio Balzo works with Growzee
News
Mar 7th, 2023
Frameplay appoints Tencent veteran Jurgen Post as chairman of board
Post also previously served as CEO of Miniclip after its acquisition by Tencent
News
Feb 28th, 2023
Playable ads have the lowest cost per install of all gaming ad formats
Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data
Profile
Feb 21st, 2023
Company Spotlight: Dataseat
Find out more about London-based mobile advertising experts Dataseat
Interview
Feb 10th, 2023
Why mobile games need a diverse monetisation strategy
Mintegral GM Hector Almedia shares how to survive in an increasingly competitive market