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Gadsme branching into audio ads
Gadsme is expanding its advertising business in a world first
Uma Musume Pretty Derby raced into July’s charts
Stumble Guys unseated Subway Surfers as the month’s most downloaded iOS title
Anna Badalamenti: 89% of publishers monetise their apps using in-app advertisements"
Liftoff's growth senior manager breaks down the best practices of app monetisation
How to build a winning ad strategy through creative testing
LifeStreet CEO Levi Matkins on how to create the best ads possible
Zynga teams up with Maybelline for in-game advertising
Maybelline becomes the first beauty brand to enter the hypercasual market
Humiliation in advertising — why it won't be working long term
Claire Rozain on the effects of harmful advertising on user acquisition
ironSource: It's impossible to predict what will work where
ironSource insiders on advertising, game development, and the success of Garawell Games
Adverty and Yazle announce in-game ad partnership
The partnership will make Yazle the exclusive vendor of Adverty products in the MENA region
Odeeo: Policy changes leads to developers "potentially destroying their primary source of revenue"
Odeeo's CEO Amit Monheit discusses how developers can survive Google's ad policy changes
Xsolla partners with Adikteev to accelerate game monetisation
The new service will help developers market their titles directly to the consumer