User Acquisition
Article Types
- All [27]
- Infographic [1]
- Special Report [1]
- Profile [2]
- Deal [2]
- Hot Five [2]
- The Charticle [2]
- Business & Production [3]
- Mobile Mavens [4]
- Video [5]
- Marketing [5]
News
Mar 13th, 2024
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
Over 70% of the game's 10 million+ players play the game every day
Comment & Opinion
Feb 26th, 2024
What game marketers need to know about driving user acquisition through ad campaigns
News
Aug 8th, 2023
Mobile is gaming’s strongest platform in a market set generate $187.7 billion this year
Newzoo's 2023 Global Games Market Report expects mobile games to generate $92.6 billion
News
Jul 11th, 2023
War in Ukraine, Covid, and ATT: Analysing the downturn in the market
AppsFlyer delves into the state of mobile’s unprecedented decline in past years
News
Jan 31st, 2023
Cost Per Install for hypercasual games hit an all-time high
IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter
News
Nov 3rd, 2022
New Google report suggests a delicate balance when it comes to in-game advertising
News
Oct 11th, 2022
Appsumer on ad channel diversification
A new blog post by Appsumer breaks down how diversifying ad channels can help a business scale
News
Jul 27th, 2022
Consumer Acquisition: Unity games have seen 32% IAP revenue growth in 2022
Rewarded video ads engagement also escalated, with 62% of players engaging daily