User Acquisition
Article Types
- All [27]
- Infographic [1]
- Special Report [1]
- Profile [2]
- Deal [2]
- Hot Five [2]
- The Charticle [2]
- Business & Production [3]
- Mobile Mavens [4]
- Video [5]
- Marketing [5]
Job News
Jul 12th, 2018
Final Fantasy XV: A New Empire dev MZ lays off 125 staff as it shuts down ad-tech branch Cognant
as
News
Jun 5th, 2018
Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon
Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign
Interview
May 31st, 2018
G5 Entertainment CEO on the focus driving its success in hidden object games and beyond
Interview
May 25th, 2018
Fingersoft's Round Zero on its data-driven approach to mobile games publishing
CEO Daniel Rantala dishes the details on how it aims to help developers release on the global stage
as
Comment & Opinion
May 23rd, 2018
How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers
AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI
as
Comment & Opinion
Apr 3rd, 2018
How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China
Infographic
Mar 14th, 2018
Sega and GetSocial study shows that social media is the way to go to engage players
Interview
Feb 26th, 2018
How PlayIgnite's £100 million warchest aims to jumpstart new games through UA
We speak to MD Matt Frenchman about how it plans to jumpstart games that show big potential
News
Feb 9th, 2018
CrossInstall launches new ad spend insights tool for user acquisition campaigns
Opportunity Forecast Tool helps predict how changes in CPI bid rates will affect user acquisition