Under The Hood
Under the hood: Deconstructing Monopoly GO! as it passes $2 billion in revenue
What makes the smash hit tick? Game designer Irene Kurskaya deconstructs the game that's earning with no signs of slowing…
Company Profile
Scopely
Website
www.scopely.com
About
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports an extremely diverse portfolio of experiences. With expertise in game design and development, live operations, marketing, analytics and more, our team is dedicated to empowering players to play their own way by creating deep experiences that inspire play, every day.
Related People
Steve Seoane
SVP, Publishing Platform
Liz Liu
People Business Partner
Dan Scheidegger
General Manager of Casual Games
Jessica Neal
Chief People Officer
Salaam Coleman Smith
Member of the Board
Georgina King
Business Manager, Ads & Monetisation
Tim O'Brien
CRO
Rob Ricca
VP of corporate development
Victor Díaz-Roig
Senior Vice-President and Studio General Manager
Néstor Pequeño
Director of Operations
Walter Driver
CEO
Javier Ferreira
Co-CEO
Darion Lowenstein
VP of Game Development
+10 more
Accolades
Articles featuring Scopely
Pgc San Francisco
Scopely’s Massimo Maietti to discuss the record-breaking hit Monopoly GO! at Pocket Gamer Connects San Francisco
Head to the show for a fireside chat on how Monopoly GO! rolled to the top of the charts and united Monopoly fans across the globe
Billion Brilliance
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
Over 70% of the game's 10 million+ players play the game every day
Ambitious Ads
Eric Futoran talks balancing player experience, sustainability, and monetisation
Embrace CEO and former Scopely co-founder discusses player engagement, ad engagement, and game mechanics with Half Moon Studios CEO Pieter Kooyman
Think Games Istanbul
Is Monopoly GO actually making any money?
Or are UA costs outrunning the games growth and popularity that we see on the surface? Scopely's SVP of marketing Jamie Berger sets the record straight
New Partnerships
Masters of the Universe joins Stumble Guys in new retro crossover
The new collab will allow players to explore a new realm within the Stumbleverse and experience a new racing map
Hot Five
Hot Five: Supercell revenues decline, Ubisoft’s mobile games plummet, but MTG signs a Monumental acquisition
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Job Losses
Scopely's Kingdom Maker team sees lay-offs
The losses centre around developer Global Worldwide and their Kingdom Maker mobile game
Out Of The Loop
Double Loop may be closing before its first launch but Scopely is taking on its staff
Double Loop has struggled through a "hostile funding and marketing environment" in recent years
Monopoly Go, Go, Go!
Monopoly GO! topped 2023 download AND revenue charts in the US
Sensor Tower reveals the top performers of 2023, from mainstays like Pokémon Go to fresh contenders like Block Blast
Best Of 2023
PocketGamer.biz's mobile games of the year 2023
Yes, we couldn't resist one more opportunity to point you at what you should be playing! Here are the team's favourite games of 2023
Best Of 2023
2023's Greatest Hits: Relive 2023's highs and lows with our 10 biggest stories of the year
Of all the shocks, surprises, bold claims, battles and bruisings that rocked the mobile games business through 2023 these are our top 10 stories that hit the hardest…
State Of Play
Game Analysis: Decoding the Live Ops strategy of Monopoly GO
We go under the hood with one of the year's biggest hits to reveal what makes it tick and what lessons can be learnt from its success
Hot Five
Hot Five: Unity 6, Monopoly Go’s major milestone and Supercell’s creator support
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Major Monopoly Milestone
Monopoly Go changes the game with a record-breaking $1 billion in seven months
It's the fastest ever casual game to hit the important $1 billion milestone
User Generated Content
Stumble Guys new Stumble Workshop opens the UGC floodgates
The game's new Workshop is rolling out now, allowing players to build their own content to share with fans around the world
Collaborations
YouTube celebrity MrBeast teams with Scopely’s Stumble Guys for new collaboration
The creator previously worked with Scopely on bringing exclusive levels and cosmetics to the game
Analytics
Monopoly Go developer Scopely estimated to surpass $7bn in lifetime user spend
The Monopoly Go developer has earned big bucks from their portfolio
Monopoly Go's Top Ten Secrets
Ten things you may have missed in the #1 mobile game “MONOPOLY GO!”
Learn how Scopely tapped into creative freedom and nostalgia - from iconic 80’s movies to classic literature and more - to build a timeless MONOPOLY universe
Unity Runtime Fee
Unity's biggest games: The big names who'll pay the biggest bucks
With an 70% of developers using Unity, it's the power behind the throne for thousands of much-loved titles including smash hits that keep some of gaming's biggest names afloat
Crossover
Scopely announces new crossover between Stumble Guys and Monopoly
The board game is coming to Scopely’s hit battle royale title in the latest update
European Market
The European mobile gaming market's big winners for August
Royal Match takes the downloads throne on Google Play, while Monopoly GO! Continues its strong run on iOS
Job News
Homa appoints Henry Lowenfels as president and CBO
Lowenfels’ brings leadership experience from the likes of mobile giant Scopely to his new role
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Scopely X Flexion
Scopely is bringing more of its titles to alternative app stores with Flexion
Monopoly GO! is available on alternative app stores already, with Stumble Guys coming soon
Breakdown
Drake Star's Global Gaming Report: Breaking down the numbers, charts and more
What do Drake Star’s charts and graphs tell us about the gaming industry today?
Scopely Acquisition
Savvy Games Group closes acquisition of Scopely
The acquisition highlights mobile’s place in Saudi Arabia’s games strategy
Barbie On Board
Barbie hits Stumble Guys in mass-multimedia promo campaign
It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
New Deals
Scopely acquires Dundee-based Tag Games
Doubling down on 2021’s investment, the firm have now made Tag Games a Scopely Studio
Documentation
Zynga, Playrix and Niantic were all potential entries on Microsoft’s shopping list
News comes as part of the revelation Microsoft considered buying Sega
Q&a
How Monopoly GO! became the #1 mobile board game in the world
Scopely general manager Massimo Maietti discusses launching the biggest casual game of 2023
Monopoly Go!
Monopoly GO! had the biggest casual launch of the last five years
New figures from Scopely show that Monopoly GO! is already off to a flying start
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss Apple's 'win' over Epic, all that AquiBlizz action and Scopely's stumble to victory
Updates
Stumble Guys goes FPS in latest update
In a bold break from its popular third-person stumbling fun, Scopely's smash gets a whole new look via a deal with NERF
Launches
Scopely follows Savvy acquisition announcement with launch of Monopoly Go
Their first game since their big news acquisition last week
Savvy X Scopely
Marvel Strike Force, Stumble Guys, and GSN: What has Savvy Games Group bought?
Savvy Games Group’s acquisition of Scopely means the acquisition of several subsidiaries and properties
Savvy X Scopely
Savvy Games Group acquires Scopely for $4.9 billion
The group has made numerous acquisitions as part of its long term gaming strategy
Job News
AdInMo appoints Scopely and Animoca Brands veterans
Multiple new hires bring experience from Google, EA, and Paramount Pictures
Job News
Activision Blizzard veteran Eric Wood appointed as Senior Vice President of Publishing at Scopely
Wood brings over 20 years of experience to the role
Job News
Amazon veteran Phil Hardin appointed CFO of Scopely
Hardin brings two decades of experience to his new role on Scopely’s executive team
Stumble Guys Success
Battle royale game Stumble Guys is making almost half a million dollars every day
Scopely-owned game has a total of 265 million downloads
New Hire
Tripledot appoints Daniel Freireich as Chief Games Officer
The Scopely veteran will lead Tripledot’s portfolio of games
Hot Five
Hot Five: September 12th. The five stories you need to know before you start your working week
The biggest stories on PocketGamer.biz in the last week
Stumbling To Success
Scopely acquires Stumble Guys from Kitka Games
Scopely expands its portfolio with a new acquisition
Best Of 2022
The Top 50 Mobile Game Makers of 2022
The movers and the shakers of the last 12 months
Job Openings
Mattel to grow its digital gaming sector with new job openings
New managerial positions include head of business development and licensing, senior manager of mobile licensing, and senior manager of PC/Console licensing
New Appointment
Mattel appoints Mike DeLaet as global head of digital gaming
DeLaet will oversee the company's portfolio of digital games
Experienced Team
Scopely makes $20 million investment in Burlingame Studios
Studios will partner to develop an "all new experience"
Entertainment Veteran
Scopely adds Salaam Coleman Smith to board of directors
Bringing over 20 years of entertainment industry experience
Full House
Scopely acquires social casino outfit GSN Games for $1 billion
Combined company is now worth over $5 billion