Gaming Empire
Scopely's secret sauce
How the Monopoly Go developer built its $10 billion empire and where it goes from here
Company Profile
Scopely
Website
www.scopely.com
About
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports an extremely diverse portfolio of experiences. With expertise in game design and development, live operations, marketing, analytics and more, our team is dedicated to empowering players to play their own way by creating deep experiences that inspire play, every day.
Related People
Salaam Coleman Smith
Member of the Board
Liz Liu
People Business Partner
Darion Lowenstein
VP of Game Development
Javier Ferreira
Co-CEO
Walter Driver
CEO
Georgina King
Business Manager, Ads & Monetisation
Dan Scheidegger
General Manager of Casual Games
Steve Seoane
SVP, Publishing Platform
Tim O'Brien
CRO
Néstor Pequeño
Director of Operations
Jessica Neal
Chief People Officer
Victor Díaz-Roig
Senior Vice-President and Studio General Manager
Rob Ricca
VP of corporate development
+10 more
Accolades
Articles featuring Scopely
Studio Journey
How Scopely's cultural tenet of 'iterate to greatness' led to $10bn in revenue
Pocketgamer.biz catches up with Scopely Co-CEOs Walter Driver and Javier Ferreira as 2025 kicks off
Hot Five
Hot Five: 2024’s top earners, the most downloaded mobile games, and Scopely’s Chengfeng Studio acquisition
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Best Of 2024
Paige Cook's top stories of 2024: Layoffs, Ubisoft woes, WeChat Minigames' boom, Monopoly Go's $4bn push, and Unity's next move
PocketGamer.biz deputy editor Paige Cook highlights some of the top stories of 2024
M&a
Scopely acquires Perfect World's Chengfeng Studio in $34.5m deal
Monopoly Go developer expands into China
New Studio
Monopoly Go developer Scopely opens new studio in Saudi Arabia
The new division, called Mirai, is led by industry veteran Charity Joy
Hot Five
Hot Five: Monopoly Go’s 58% decline, Adjust lays off staff, but "seismic" Pokémon TCG Pocket could be the next Pokémon Go
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Mobile's New Kings
Royal Kingdom is here - Are new hits reshaping the top grossing mobile games charts?
Analysing the new kings of mobile gaming
No Bs Fridays
The celebrity effect in mobile game advertising: When stars collide with games
In this regular column UA and marketing expert Matej Lančarič shares his thoughts on some of the biggest topics in games
Stars Of The Show
Monopoly Go star-powered ad campaign summons Will Ferrell, Chris Pratt, Jason Momoa and Keke Palmer
Will Ferrell’s role as Mr. Monopoly will be an ongoing one as part of a "long-term creative concept"
Monopoly Money
Monopoly Go revenue falls 58% in October but remains a top 10 grossing game
Scopely’s hit casino game still isn’t board of making bank, and neither are celebrities
Jobs Roundup
October’s Mobile Movers and Shakers: New Unity CTO, Stillfront CEO and Supercell CMO exit, and more
Our regular roundup of the mobile games industry's movers and shakers
Here Comes Halloween
Halloween hijinks get underway in Monopoly Go, Pokémon Sleep, Marvel Snap and more
Many developers are going spooky this month with tricks, treats and more planned for the days ahead…
Hot Five
Hot Five: Wuthering Waves sails to $150 million, Scopely’s "megadeal" plan, and Xbox Android app is on the way
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 32
Breaking down Google Play's Judgement Day | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 32...
Week That Was
Scopely’s potential “megadeal”, Ubisoft shares fall and rise, and Wuthering Waves’ journey to $150m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Big Plans Ahead
Scopely plans major acquisition next year
“I hope that we announce at least one megadeal," said Scopely's chief revenue officer Tim O’Brien
Podcast | Episode 31
The Top 50 Mobile Game Makers 2024 revealed! Plus takeaways from PGC Helsinki | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 31...
Number One
Monopoly Go developer Scopely takes the number one spot in the Top 50 Mobile Game Makers 2024
Developer has a string of top titles in its portfolio, including Stumble Guys, Star Trek Fleet Command and Marvel Strike Force
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Jobs Roundup
September's Mobile Movers: Tripledot president steps down, The Raine Group appoints new MD, Aghanim hires VP, and more
Our regular roundup of the mobile games industry's movers and shakers
Crossovers
Monopoly Go assembles the Avengers in Marvel crossover event
Players can immerse themselves in the event from Thursday, September 26th
Game Cancellation
Scopely aims to retain employees after scrapping unannounced project
The company wants to keep all employees from the cancelled project as long as there is a "role and/or game experience that's a mutual fit"
Devs Fight Back
Mobile gaming’s secret and not so-secret new blockbusters
It's a tough market, but a number of mobile games, new and old, are making waves
Hot Five
Hot Five: Squad Busters undergoes radical changes, Apple’s NFC update, and the winners of the Mobile Games Awards 2024 are…
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 26
The big stories and trends from Gamescom 2024 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 26...
The Big Winner
The Mobile Games Awards 2024 publisher of the year is… Scopely!
It was a double win for Scopely at our annual awards ceremony live from Gamescom, Cologne
Jobs News
Mobile Movers: All the latest appointments and job moves from around the industry
Who's moving where?… There's new roles at FRVR, Raptor PR, Supercell, Krafton, Gadsme, Zynga, Xsolla, Netflix and more…
Ad Insights
Monopoly GO! A game that was(n’t) created for ads
GameBiz Consulting’s Božo Janković shows how ads could be implemented in Scopley’s hit game and how they’re missing out on millions
Mobile Games Awards
Monopoly GO! wins the prestigious Game of the Year award at the Mobile Games Awards 2024
With honourable mentions going to both Zynga’s Star Wars Hunters and Kuro Games’ Wuthering Waves
New Platform
Stumble Guys is now available on Nintendo Switch
The arrival of the game on Switch means it's now available to play on all major platforms across console, mobile, and PC
Epic Crossovers
Galaxy Quest invades Star Trek via Scopely's Fleet Command mobile game
When worlds collide… The long-awaited, fan-pleasing crossover is finally happening - exclusively on mobile
Tough Times
2024's games industry lay-offs: The stories so far - all in one place
The second half of the year is still providing tough times. Here are all the companies that have resized, restructured and shed staff so far this year
Milestone
Monopoly Go! hits $3 billion in revenue
The game leads leads Hasbro's licensing-portfolio with Q2 revenue growing 20% year over year led by Monopoly Go!
Week That Was
Monopoly GO! comes full circle, hot takes, Lilith Games' secret sauce and more job losses | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Full Circle
Monopoly GO! Goes full circle as Scopely and Hasbro launch a new board game
The board game will feature unique qualities from the hit mobile game
New Offerings
Stumble Guys' latest update includes new game modes, SpongeBob spin-offs and more
Both features will give players new opportunities to demonstrate their skills and improve progression
Jobs In Games
Games veteran Mike Seavers joins Scopely as their new SVP of technology
The ex-Riot Games, Epic Games and Yuga Labs veteran is “excited about the many Scopely projects underway that I can’t yet share!”
Tycoon Teams
Monopoly GO! launches first team-based multiplayer event in "uniquely competitive experience"
The new limited-time event is only available until June 16th
Record Revenue
Royal Match takes a sweet lead over Candy Crush as Honkai: Star Rail zooms by Genshin Impact
Q1 welcomes a new round of heroes as Monopoly Go, Royal Match and Honor of Kings come out on top
Rising Stars
Squad Busters is this month's breakout star amidst a slate of anime themed mobile spin-offs
Sensor Tower's monthly gaming pulse for May reveals which games are the ones to watch
Crossover
Stumble Guys welcomes Looney Tunes characters in latest high-profile crossover
Two entertainment behemoths collide as Bugs Bunny, Tweety Bird, Daffy Duck and more become part of the Stumbleverse
Rising Stars
Genshin Impact still pulls in the big bucks while Squad Busters' soft launch teases blockbuster success
Sensor Tower's monthly gaming pulse for April reveals which games are the ones to watch
Platform Expansion
Mobile legend Stumble Guys is now on PlayStation 4 and 5 with cross-progression
With more than 50 million players every month and boasting more than 600 million downloads, the mobile smash also confirms a Switch version coming soon
Hot Five
Hot Five: Earth Day, birthdays, game closures, layoffs and more. Here's what's hot right now…
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Celebrations
Scopely is celebrating Monopoly GO!'s first birthday with in-game events and rewards
The celebration kicks off today with a player contest featuring the diverse musical talents of J Balvin, Bon Jovi, and Natalie Jane
Happy Birthday
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
And with a $3 billion revenue milestone in its sights, the world’s favourite board game-turned-mobile smash deserves a party
Hot Five
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Week in Views - The return of M&A, killing your darlings and Monopoly WHOA!
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories