Game Monetisation
Beyond microtransactions: The future of game monetisation lies in loyalty, not loot boxes
Xsolla’s Chris Meredith on moving beyond microtransaction towards player-first monetisation
Company Profile
Xsolla
Website
www.xsolla.com/
About
Xsolla is a global video game commerce company, established in 2005. Specializing in video game industry services, it aids developers and publishers in funding, marketing, launching, and monetizing games on multiple platforms.
Based in LA, it serves major clients like Valve and Twitch.
Related People
Travis Anderson
Head of business partnerships
Berkley Egenes
Chief Marketing & Growth Officer
Lee Jacobson
Senior Vice President of Business Development
Ana Bogacheva
Business Development Manager
Sebastian Zechel
Senior business development manager
Serena Lipscomb
Public relations manager
Konstantin Golubitsky
CEO
David Stelzer
President
Damon Marshall
SVP Mobile Growth & Partnerships
Andrey Kalugin
MENA Regional Director
+7 more
Articles featuring Xsolla
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Podcast
From offerwall to always-on: Xsolla’s take on player engagement
The PocketGamer.biz podcast team and guests give you the state of play, here's where to get it and what's inside this week's episode
Expanding Partnerships
DMCC and Xsolla announce Accelerator and Incubator Programme at Gamescom 2025
The new programme aims to connect MENA talent with global publishers and investors
Dtc Future
“Direct-to-consumer isn’t optional anymore”
Xsolla VP of monetisation products Artem Liubutov discusses the future of monetisation and getting players to your web shop
Dtc Revolution
FunPlus "forced to chase DTC” after IDFA deprecation
4X strategy specialist opted in to Apple's alternative business terms in the EU
New Offerings
Xsolla unveils Unity SDK to give developers more monetisation freedom
The move is part of Xsolla’s push to boost direct-to-consumer revenue across mobile, PC, and web
Strategic Move
Xsolla expands platform reach with SDKs for Windows Store and Epic Games Store
Partnership with Pley and Discord Bot launch expands cross-platform reach
Direct-to-consumer
Xsolla and Second Dinner launch new Marvel Snap Web Shop
Players Can Redeem the Global ‘WEBLAUNCH’ Code at Launch to Access Special Offers and Exclusive Rewards
New Partnerships
Xsolla partners with Defold to simplify in-game purchases for web developers
“This is a huge win for our developers heading into the Game Jam,” said Defold product owner Björn Ritzl
Pgc Barcelona
Who’s backing the big event? Meet the Pocket Gamer Connects Barcelona 2025 sponsors
Meet the leading companies that make our debut into Barcelona on June 3rd and 4th possible
Hot Five
Hot Five: Golden Week 2025, web shop advancements, and Tripledot to acquire AppLovin’s games business
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Acqusitions
Xsolla acquires Ludo to boost player engagement and revenue growth for developers
The move will see Xsolla integrate Ludo’s questing tool into its web shop and rewards solutions
Buy Button
Xsolla launches external payment option Buy Button for Mobile Games after Apple court ruling
A US court ruling on April 30th has dictated that Apple must allow external payment links in-app without taking a commission
Apple Policy
DTC industry leaders weigh in on the Apple App Store ruling
The industry responds to Apple’s ruling that could change the face of mobile monetisation
New Partnerships
Xsolla partners with Ukie to boost UK games industry and support developers
Primary focus is to focus is to improve monetisation and commercialisation strategies
Xsolla Report Q1 2025
Xsolla releases Q1 2025 report on the future of global gaming and game development: Analysis of metrics and emerging trends
Key topics include the global gaming market, mobile monetization trends, player engagement led by gen Z and gen alpha, and rising investments tools and platforms
The Future Of Mobile Monetisation
Xsolla's Damon Marshall on Web Shops, Cloud Gaming, and the Future of Mobile Monetisation
“We’ve seen that developers who implement Web Shops alongside their mobile games can increase LTV by 30 percent or more through loyalty programs.”
Purchasing Power
Xsolla launches direct-to-consumer publishing suite
The toolkit brings Xsolla's services into one place to drive web store sales
Event Partnership
Xsolla partners with Pocket Gamer Connects to support mobile developers in 2025
Games commerce company will provide expertise in direct-to-consumer monetisation to developers across the globe
Mena Guide
Seven reasons why you can't ignore the MENA market
Discover why the MENA region is becoming a global hotspot for business growth in the games industry
New Partnerships
Xsolla partners with AppsFlyer for improved web shop analytics and ad tracking
Deal aims to provide improved ad tracking for web shop purchases
Speaker Spotlight
Xsolla's Berkley Egenes on why web shops may be crucial for developers in 2025 and beyond
"I’m particularly passionate about ensuring that big and small developers have the tools and support they need to thrive without being burdened by excessive fees or restrictive policies."
Speaker Spotlight
Xsolla’s Chris Meredith on game changing trends and the EU’s Digital Markets Act
“In the next 12 months, a key trend will be the shift towards hybrid monetisation models.”
Best Of 2024
Craig Chapple's top stories of 2024: Inside Lilith Games, Tim Sweeney's app store war, Sensor Tower's data.ai acquisition, and more
PocketGamer.biz head of content Craig Chapple highlights some of his top stories of 2024
New Partnerships
Xsolla partners with StarNest to launch game development academy in Azerbaijan
Xsolla is also considering establishing its regional headquarters in Baku
Jobs Roundup
November's Mobile Movers and Shakers: PlayStation's new head of mobile, Noice appoints CEO, Ubisoft names CPO, and more
Our regular roundup of the mobile games industry's movers and shakers
Market Growth
Xsolla signs MoU to help transform Busan into a global game development hub
Xsolla plans to open an Asia-Pacific HQ to support game developers
Welcome The Web3 World
Xsolla to launch Xsolla ZK, advancing Web3 adoption for videogames
Xsolla ZK - a bridge between traditional games and Web3
Partnership
Xsolla and Com2uS forge strategic partnership to offer payment and backend services to developers
Both companies are looking to expand their collaboration with new directions for cooperation
Xsolla Report Autumn 2024
Xsolla releases Autumn 2024 Report on the future of mobile gaming and game development
Latest Report highlights key topics including the growth of web shops, the Influence of women gamers, and the impact of the Digital Markets Act
Jobs Roundup
October’s Mobile Movers and Shakers: New Unity CTO, Stillfront CEO and Supercell CMO exit, and more
Our regular roundup of the mobile games industry's movers and shakers
New Partnerships
Xsolla and Uzbekistan's IT Park sign deal to open game development academy in 2025
The academy will focus on training local talent and fostering new opportunities for game production
Jobs Roundup
September's Mobile Movers: Asmodee appoints CEO, Nintendo of Europe shake-up, 1Up's new venture partner, and more
Our regular roundup of the mobile games industry's movers and shakers
New Partnerships
Xsolla partners with Savvy Games Group to grow the MENA games industry
Xsolla will establish a regional headquarters in Riyadh to help MENA developers and publishers grow their games
Jobs News
Mobile Movers: All the latest appointments and job moves from around the industry
Who's moving where?… There's new roles at FRVR, Raptor PR, Supercell, Krafton, Gadsme, Zynga, Xsolla, Netflix and more…
Ai Impact
Xsolla's Chris Hewish on the impact of AI for creative workflows
“To ensure that real creative jobs aren’t lost it’s important to establish measures that balance AI integration with human oversight”
Xsolla At Gamescom
Xsolla to showcase latest solutions empowering game developers at Gamescom and Devcom 2024
Experience Live Demonstrations of How to Enable Cross Play and Cross Pay Opportunities for Video Games
Done Deal
Why Xsolla sponsored League One English football club Stevenage FC
Games, Hollywood and big money TV deals combine to spur a partnership in a town with a population of 90,000 people
Canada Expansion
Xsolla opens new office in Montreal
Plans are to hire up to 50 new regional employees over the next two years
Metrics And Upcoming Trends
Xsolla releases quarterly report on the future of gaming and game development for summer 2024
Key trends include the rapid growth of indie games, the power of influencer marketing and the impact of recent legal and regulatory changes in mobile gaming
Jobs News
Xsolla appoints former Kami Vision and Samsung exec as new chief financial officer
Cathleen Nilson has previously worked at Google, EA and Intel, among other firms
China Expansion
Xsolla opens new Beijing office
Company says move signifies “renewed commitment” to the region
Xsolla State Of Play
Xsolla Releases Quarterly Insights Report
The Xsolla Report: State Of Play offers insight on the future of gaming and game development and a preliminary analysis of spring 2024 metrics and upcoming trends
Q&a
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
"Companies must adopt a Direct-to-Consumer approach to maximize their revenue potential and build stronger relationships with their audience"
Web Shop Wisdom
Xsolla’s Andrey Kalugin talks web shops tips to get users out of mobile "jail"
Speaking at the Dubai GameExpo Summit 2023 powered by PG Connects, Andrey Kalugin suggested that devs should tailor their discounts since "whales don’t want to save money"
Strategic Partnerships
GameAnalytics and Xsolla team up to simplify direct-to-consumer game sales
GameAnalytics founder Morten E. Wulff says, "Together, we're setting a new standard for game monetization."
Indie Competition Sponsor
PG Connects San Francisco: Empowering indie game devs with The Very Big Indie Pitch and Xsolla Funding
The Very Big Indie Pitch showcases innovative projects, offers expert insights, and provides funding opportunities through Xsolla Funding sponsorship
Pay And Play
Xsolla’s Cross-Play Cross-Pay is the latest platform-agnostic audience builder
As cross-play becomes increasingly prevalent, Xsolla’s new solution helps port mobile games to other platforms
Appointments
Leadership reshuffles at Xsolla put the company's founder back in the hot seat
Shurick Agapitov is back at Xsolla, taking the CEO role as Chris Hewish moves to chief strategy officer role
State Of Play 2024
Xsolla releases a new winter 2024 edition of the State Of Play report
Xsolla provides insights into video games by taking a look back and providing insights into what is to come in 2024