PocketGamer.biz is now regularly rounding up the most interesting games that are currently in soft launch.
An important part of the shift to a games-as-a-service approach, the soft launch process enables developers to fine-tune their game, particularly in relation to meta-game mechanics such as time gates, in-game resources and psychological components.
Behind the scenes
Of course, some games require more time in soft launch than others; something that can reveal a game experiencing more serious issues than mere fine tuning.
But, of course, the main point of the feature is to get you excited about the games you'll soon be able to play...
Developer: Bandai Namco Where: Canada Platforms: iOS Live since: 2 October 2017 Updates: N/A
Pac-Man has come to mobile in a variety of ways over the years, but this time Bandai Namco is letting players loose on their own versions of the classic game with PAC-MAN Maker.
As the name suggests, players will be given the opportunity to design their own Pac-Man levels to chase ghosts and eat dots around, and then share them with others around the world.
There's nine palettes of 32 colours to choose from, letting you get as colourful as you like with your creations, and a heap of gadgets and ghosts to throw in and make your levels even trickier.
And you can even create levels that go beyond the standard screen size, allowing you to create enormous mazes like never before.
Developer: Capcom Where: Australia, Canda, Hong Kong, Malaysia, Mexico, Singapore Platforms: Android, iOS Live since: 27 September 2017 Updates: (1), last 3 October 2017
Capcom's slightly bizarre fighting game/puzzler series Puzzle Fighter is back, and now it's making its way to mobile as a free-to-play title.
Players need to match gems as quickly as they can to build up combos and send devastating attacks at their opponent, all in real-time multiplayer battles.
You'll also need to build up your team from an ever-growing roster of Capcom characters, ranging from Street Fighter classics like Ryu and Chun-Li to Darkstalker's Morrigan and Dead Rising's Frank West.
Capcom is also set to keep the game regularly updated with live events, tournaments, PvP seasons, and new content to unlock.
Developer: Bandai Namco Where: Denmark, Ireland, Norway, Sweden Platforms: iOS Live since: 18 September 2017 Updates: (1), last 27 September 2017
It was only a matter of time until a developer decided to do everything in a mobile game, and now Bandai Namco is trying just that with its next title Cartoon Clash.
Mashing up city-builder, RPG, match-3, and strategy elements sounds like a tall order, but there's a few interesting twists here and there to make it more appetising.
Players can create their own match-3 puzzles to send to friends and enemies, for example, and asynchronous multiplayer means you can take the games at your own pace.
You'll still need to contend with players attacking your home base though, so you'll need to shore up your defenses with walls and units.
Sonic Forces: Speed Battle
Developer: Sega Where: Philippines, Vietnam Platforms: Android, iOS Live since: 11 September 2017 Updates: (5), last 12 October 2017
Sonic Dash is back, baby, only this time there's a bunch of other real life players running alongside you and it's now a tie-in game called Sonic Forces: Speed Battle.
Dash fans will instantly recognise the gameplay, which has you auto-running forward, swiping between lanes, and picking up rings as you go.
Only this time, you'll also need to fend off three other runners that want to win, deploying weapons and generally being the better racer to get ahead.
Sonic is bringing along a bunch of different friends for this game, including staples like Tails and Knuckles, as well as slightly more obscure characters like Omega and Vector.
Developer: Jam City Where: Argentina, Australia, Singapore Platforms: Android, iOS Live since: 6 September 2017 Updates: (2), last 12 October 2017
A bit of an odd one this - casual developer Jam City has decided to spread its wings and try a whole new genre with Twist, an interactive fiction portal.
Players can choose to play through stories from a number of genres, including horror, romance, and comedy, and make their own choices as they play to further the story.
In Episode fashion, certain choices will be locked behind an IAP, and players can only play a certain number of stories each day.
But Jam City is also offering a subscription model, allowing players unlimited access to all stories for a set price each week, month, or year.
Royal House Slots
Developer: King Where: Malaysia, Netherlands Platforms: Android, iOS Live since: 31 August 2017 Updates: (2), last 2 October 2017
King has finally entered the social casino space with its newly soft-launched game Royal House Slots.
It's the usual social casino slots affair - there's a variety of slot machines to pump virtual money into, and huge prizes to be won.
But this time it's been made with King's classic goofiness and cute art style, so there's plenty of bright colours and silly characters to keep proceedings light-hearted and fun.
There's also collectibles to acquire as you play, boosters to help you out, and plenty of different games already on offer, with more planned for later down the line.
Developer: Bandai Namco Where: Canada Platforms: Android, iOS Live since: 15 August 2017 Updates: (4), last 6 October 2017
This might not be the first Tekken game to be released on mobile, but Bandai Namco's new entry - simply titled Tekken - could be the best of the bunch.
Players will collect a team of fighters in card form, including fan favourites like Panda, and upgrade them to unlock new moves to bust out in battles.
They'll then take their team into offline story mode battles, or online versus fights to prove themselves against the world.
Bandai Namco will also be keeping the game updated with regular live events, something which has proven key to keeping their mobile games alive in the last couple of years.
Star Away! - Idle Live Stream Story
Developer: Futureplay Where: Finland, Ireland, Thailand Platforms: Android, iOS Live since: 15 August 2017 Updates: (5), last 6 October 2017
Moving away from running bigger things like farms and cities, Futureplay's latest, Star Away!, is all focused on you and your life as a streamer/influencer.
You'll need to tap and swipe your way to success, scoring more views and subscribers as you go to keep growing your channel and raking in the dough.
Money earned can be used to customise your character however you see fit, or to invest in your channel or entourage to make growing your fanbase even easier.
There's also battles to take part in against other influencers, and you can choose where you'll be streaming from throughout the day.
Dungeon Hunter Champions
Developer: Gameloft Where: Philippines Platforms: iOS Live since: 15 August 2017 Updates: (3), last 22 September 2017
Not content with just making a MOBA or an RPG, Gameloft has decided to smash the two together in its upcoming game Dungeon Hunter Champions.
The single-player campaign sees players gathering a team of champions and fighting their way through dungeons in action-RPG battles against mobs and giant bosses alike.
Meanwhile, the multiplayer side of things is a straight-up, 5v5 MOBA that is slowly making its way onto mobile.
There's apparently over 275 champions to collect, which would give it the largest roster on the market, and each one can be customised and upgraded to give them an edge over the competition.
The second update adds a new Champion along with a Collection Book to keep track of all your Champions, a new time-limited summon, new achievements, a more generous economy, and some bug fixes.
The third update adds a new raid, a new Champion, and exclusive summon, more information on each Champion, and the ability to rate Champions.
Developer: King Where: Thailand Platforms: Android Live since: 26 July 2017 Updates: (7), last 5 October 2017
King is on a roll with soft launching games at the moment, and its latest, Brick Wizard, actually looks pretty interesting.
Appearing at first like a mix of Breakout and Monster Strike (though we are reliably informed it is nothing like the latter), it sees players firing off spells to destroy blocks and batter bad guys to clear the screen and score big points.
There's also a range of power-ups to deploy if you're in a particularly sticky situation, or if you just want to destroy all the blocks as quickly as possible for a higher score.
There's currently over 80 levels to work through too, so there's plenty to get your teeth into, and inevitably much more to come.
Last Day Alive
Developer: Glu Mobile Where: Sweden Platforms: iOS Live since: 19 July 2017 Updates: (3), last 18 September 2017
Everyone loves killing zombies, right? That's certainly what Glu is hoping, having soft-launched its latest game Last Day Alive.
You'll be killing zombies with a variety of guns and other weapons you can lay your hands on, all while dealing with different variants like armour-wearing zombies and so on.
There's also a base-building PvP aspect, allowing you to jump into a helicopter and rain hell on other players to loot them for much-needed resources.
Or if getting face-to-face is more your scene, you can enter solo or 2v2 battles against other real-life players to truly test your skills.
Shadow Fight 3
Developer: Nekki Where: Canada Platforms: Android, iOS Live since: 17 July 2017 Updates: (9), last 29 September 2017
The Shadow Fight series has long been a staple of mobile, and now Shadow Fight 3 is looking to take the franchise to the next level.
This time around, you can pick from one of three fighting styles to master, and unlock new moves and combos as you progress to make yourself even more powerful.
Then you're off to battle through the game's extensive story mode, settling a power struggle between three warring factions using your fists.
On top of that, there's a huge step up technically and graphically over the previous games, and tons of gear and customisation to collect and play with as you go on.
World of Warships Blitz
Developer: Wargaming.net Where: Philippines Platforms: Android, iOS Live since: 13 July 2017 Updates: (6), last 29 September 2017
Proving there's more to the developer than just its tank-based warfare, Wargaming is now pushing its naval title World of Warships to mobile as World of Warships Blitz.
As with World of Tanks Blitz, this is a slightly more condensed version of its PC bigger brother, with smaller teams and faster rounds to suit the mobile gamer.
But it'll still feature enormous ships to blow each other up with, as well as plenty of customisation and upgrades to make your ship an unstoppable force of the sea.
Plus it won't restrict you with wait timers or energy bars - you're free to play as much as you like for as long as you like, with most of its monetisation wrapped up in IAP for customisation.
Stellar: Galaxy Commander
Developer: King Where: Indonesia, Netherlands Platforms: Android, iOS Live since: 8 July 2017 Updates: N/A
As unbelievable as it may seem, King has another midcore game in soft-launch - this time, the space-themed Stellar: Galaxy Commander.
It combines King's penchant for bright colours and match-3 gameplay with real-time PvP battles and other midcore staples, all while players shoot each other in space.
You'll need to line up sets of same-coloured spaceships on a grid to attack your opponents defenses and blast through to hit their health bar enough times to blow up their mothership and move onto the next battle.
You can upgrade your ships with loot crates, and if you can't go online, the game will match you up with an AI enemy so you can keep playing no matter where you are.
Developer: Gameloft Where: Philippines, Vietnam Platforms: Android, iOS Live since: 6 July 2017 Updates: (7), last 28 September 2017
In keeping with the monsters they centre around, it seems that zombie games will never die out, with Gameloft returning to the horrific creatures in its new game Dead Rivals.
This time around it's an action-RPG, with character classes, loot, and levelling up to deal with, all mixed in with hundreds of zombies to shoot and blow up.
There's also an MMO element to it, so you'll also need to fend off other players online with friends or solo.
And Gameloft is promising top-end graphics to go with the experience, along with huge maps and an intuitive control system.
Assassin's Creed: Rebellion
Developer: Ubisoft Where: Philippines Platforms: Android, iOS Live since: 27 June 2017 Updates: (5), last 5 October 2017
Following the moderate success of its gameplay-heavy Assassin's Creed Identity, Ubisoft is once again returning to its Italian assassin's for another mobile game, Assassin's Creed: Rebellion.
It's a cuter affair than most of the games in the series, with all the popular assassin's turned into chibi versions of themselves as they go about on their killing sprees.
It's a strategy RPG with base-building elements, as you build up your brotherhood and take down the Templars one by one.
New characters can be collected as you go, and they can be upgraded to make them even deadlier when taking on Templar strongholds.
The fourth update adds everyone's favourite Assassin Ezio in place of Aguilar for the first two missions, as well as adding a new region and new missions to play.
The fifth update adds a new Achievement system that unlocks a new Assassin, as well as daily login rewards of resources and DNA fragments for heroes.
Game of Thrones: Conquest
Developer: Warner Bros. Where: Philippines Platforms: Android, iOS Live since: 26 June 2017 Updates: (13), last 13 October 2017
There's been plenty of attempts to bring Game of Thrones to the world of game sin the past, but now Warner Bros. is taking a stab at it with its mobile strategy title Game of Thrones: Conquest.
This one looks to be your traditional menu-heavu base-builder, so expect to be gathering resources, growing your base, and building up units to send into battle against other players.
Only this time you'll be playing with all your favourite characters from the TV adaptation of the fantasy novels, so expect enormous dragons, unkillable zombie snowmen, and all sorts of similar nonsense.
The third update adds a new guild system called Allegiances, which seems like it will allow you to join other players either to benefit them or eventually betray them for your own benefit.
South Park: Phone Destroyer
Developer: Ubisoft Where: Brazil, Canada, Denmark, Finland, Norway, Sweden Platforms: Android, iOS Live since: 19 June 2017 Updates: (4), last 28 September 2017
One of the only mobile games given much attention at the big E3 conferences, Ubisoft clearly has a lot of hope for its CCG South Park: Phone Destroyer.
Players will be given their own customisable character to play, and be sent out to battle through an extensive single-player campaign and PvP fights.
There's over 80 cards to collect and deploy in real-time battles, with a range of South Park references and new characters for the game alike.
And, of course, it'll be filled with South Park's unique brand of offensive humour to appease its fans and turn away its detractors.
The second update adds emotes to PvP battles, new customisation options, and lays the groundwork for events to be added in the future.
Legend of Solgard
Developer: King Where: Indonesia, Malaysia, Philippines, Sweden Platforms: Android, iOS Live since: 16 June 2017 Updates: (5), last 2 September 2017
Another a couple of false starts, King is taking another stab at the midcore-RPG crowd with its latest soft-launched title Legend of Solgard.
It plays out as a strange cross between match-3 and RPG, with turn-based battles that see players matching small units to grow them and make them stronger before they attack the opponent's team.
You can also collect new heroes and units, and level them up to deal more damage to both AI and human players.
And you can form a guild with your friend to take on other clans and prove your worth as the best, if you like that kind of thing.
Developer: Supercell Where: Canada Platforms: iOS Live since: 15 June 2017 Updates: (2), last 4 September 2017
Supercell may not be the most prolific of developers, but when it launches a game, it tends to be pretty darned good - and Brawl Stars looks to be no exception.
A top-down MOBA-esque shooter, the game sees teams of three facing off across a number of different objective-based modes.
Heroes can be customisted and levelled up as you play to make them crazier and more powerful, and you can form clans with your friends to practice or battle others.
It's looking tipped to be a new eSport too, so if you're looking to get involved in a potentially lucrative future, this might be the game to get in on before it gets too popular.
The first update adds a new Brawler, a new skin, and a new map, as well as improving matchmaking and visuals, and fixes some bugs.
The second update adds two new brawlers, a new game mode, rejigs the season system, makes improvements to the joystick, and makes a few other changes and fixes.
Star Wars: Rivals
Developer: Disney Where: Australia, New Zealand Platforms: Android, iOS Live since: 15 June 2017 Updates: (5), last 11 September 2017
Console gamers have long enjoyed third-person shooters set in the Star Wars universe thanks to the Battlefront series, but now mobile is getting in on the action with Star Wars: Rivals.
The game promises cover-based shooting - presumably meaning there will be no direct movement involved - across the entire Star Wars universe with well-known locations and characters.
So one minute you'll be choking people as Darth Vader on the Death Star, before jumping into Poe Dameron's shoes to blast bad guys with a laser gun.
There's real-time PvP if you want to take the fight online, and you'll be able to collect and upgrade all your favourite characters to really show off how much of a Star Wars fanboy you are.
The third update adds a raft of new characters, guilds to join and play with, a rotating list of PvP Arenas throughout the day, and a number of balance changes and bug fixes.
Lineage 2 Revolution
Developer: Netmarble Where: Cambodia, Hong Kong, Laos, Macau, Malaysia, Philippines, Singapore, Taiwan, Thailand Platforms: Android, iOS Live since: 13 June 2017 Updates: (4), last 29 September 2017
It's taken South Korea by storm, but now Netmarble's Lineage 2 Revolution is finally gearing up to go worldwide and brings its epic RPG stylings to us all.
Boasting the "largest persistent open world on mobile", the game sees you teaming up with other players to take down enormous monsters and other clans.
It's being made in Unreal Engine 4, so expect gorgeous graphics to go with your looting and fighting.
And there'll be all the usual RPG trappings of levelling up your character, buying new gear to make them stronger, and making enormous numbers flash up on screen as you deal out huge damage.
The first update ups the level cap to 180, adds a new territory to explore, adds dungeon difficulties, new workshop and title systems, a new mount pet, and fortress sieges.
Rocky Horror: Touch Me
Developer: Rocket Lolly Games Where: Denmark, Ireland, Sweden Platforms: Android, iOS Live since: 7 June 2017 Updates: (4), last 3 October 2017
If you're a Rocky Horror fan and have often wondered what it would be like to star in your own version of the stage musical, then Rocket Lolly have made your dreams come true with Rocky Horror: Touch Me.
With just a swipe to the left (sorry), you can dance along to classic Rocky Horror tunes as your favourite characters, scoring points and looking good as you do so.
Perform well and you'll unlock new body parts to equip, stage sets and props to dance with, and new songs to play along to.
You can also create your own dances, which will then be played and reviewed by other players, earning you a "fame factor" is people enjoy your creations.
The first update adds Facecam recording to shared dances using Everyplay, as well as fixing some bugs.
The second update makes a raft of upgrades and bug fixes, including dropping the initial large file download, and making the tutorial much better.
The fourth update improves the UI to make actions clearer, and to make the game easier to play on smaller screens.
LEGO Quest & Collect
Developer: Nexon Where: Philippines, Singapore Platforms: Android, iOS Live since: 7 June 2017 Updates: (11), last 26 September 2017
Keen Soft Launch fans may remember LEGO Quest & Collect being on the list some time last year while it was available in closed beta testing, but now Nexon is beginning a true soft launch ahead of its full release.
The game sees you building up a squad of Minfigs and taking them into battle against evildoers, using the spoils of your battles to customise and upgrade your characters as you see fit.
There's hundreds of heroes to collect covering all kinds of LEGO brands, including Ninjago, Lego City, Lego Pirates, and more.
And if you really want to show off your collection, you can enter PvP battles online and enter the Daily Dungeons to grind out even better bricks for your collection.
Big Farm: Mobile Harvest
Developer: Goodgame Studios Where: Canada Platforms: Android Live since: 30 May 2017 Updates: (12), last 6 September 2017
Goodgame may have stripped back a huge amount of its mobile operations, but it's coming back in with games like Big Farm: Mobile Harvest.
As the name implies, you'll be running your own farm from you phone, planting crops, raising livestock, and reaping the sweet profits.
You can also connect with other players online and share resources, helping you grow your farm to a sprawling, well-oiled machine.
There will also be small stories to take part in, including UFO sightings, Christmas celebrations, or a fairy tale festival. And hey, there might even be a harvest festival at some point.
Developer: King Where: Philippines Platforms: Android Live since: 30 May 2017 Updates: (3), last 9 August 2017
Not content with just one Farm Heroes game, King is back with another trip to the countryside in Farm Adventure (or Farm Heroes 2, according to its package name).
As one might expect, it's a match-3 title - you'll need to swipe columns and rows of fruits and veg together to score points, clear the board, and complete objectives.
You can also customise your farm as you go to add your own personality to proceedings, as well as hang out with a range of cute animals who will all be your friend.
And to carry on a recent King trend, the game will have "glossy 3D graphics" to appeal to the high-quality visuals crowd.
Developer: Armada Interactive Where: Philippines Platforms: iOS Live since: 29 May 2017 Updates: (10), last 3 October 2017
After a year or so of quietly working away on its first game, Armada Interactive has now soft-launched its core strategy game Quantum Siege.
The game has you cleansing Quantum Gates by sending in an army of units to attack any enemies in your path and destroy the turrets that guard the Gate.
You have a range of different units at your disposal, each suited for attacking different targets, and you'll need to be careful about what you deploy and when to make sure you get the job done.
On top of this, you have a full 360-degree view of the battlefield, and enemies can come out from anywhere, so you'll have to keep your wits about you if you want to succeed.
The first update adds a new Daily Story Mission from each House, the ability to inspect units, a ten-second warning for when enemy units are arriving in Versus mode, and improved visuals on old devices.
The second update overhauls the UI, adds three new Daily Story events and another campaign level, shows cooldown times on cards, and makes some other smaller improvements and bug fixes.
Developer: InnoGames Where: United Kingdom Platforms: Android, iOS Live since: 24 May 2017 Updates: (17), last 9 October 2017
Continuing on with its push into mobile, InnoGames has now soft-launched its latest core strategy game Elvenar.
Originally a PC game, the strategy title sees players building up a city, either human or elven, building up an army, and going off to battle with other players around the world.
You can team up with other players to trade resources and make sure you're constantly growing and advancing, and go out into the world in search of rare artifacts and relics to give you an even bigger advantage.
And, of course, you'll need to build yourself an army to both defend your magnificent city and to ransack other players' creations to steal their resources and make yourself even more prosperous.
The fifth update adds cross-play functionality, allowing players to continue their games across multiple devices.
The ninth update adds the ability to help neighbours in exchange for rewards, compare progress using player rankings, and set push notifications.
Developer: Ubisoft Where: Canada Platforms: iOS (iPad only) Live since: 16 May 2017 Updates: (7), last 19 September 2017
Rocksmith is a pretty good piece of kit and found its original home on PC and console, but now Ubisoft is giving it a new lease of life with a mobile release, also called Rocksmith.
Using a guitar jack adaptor musicians use to record their guitar on an iPad, Rocksmith allows guitarists and bassists to play along with songs, learning them on an actual instrument at their own pace.
You can repeat a section at different speeds and as many times as you like, and you can watch and interact with video tutorials to teach you particular parts of guitar playing.
And since it's on mobile, it's free-to-start - you get four songs with the download, and you can add more to your catalogue by purchasing new tracks.
New Yahtzee With Buddies
Developer: Scopely Where: Australia, Ireland, Norway, New Zealand, Sweden, Switzerland Platforms: Android, iOS Live since: 11 May 2017 Updates: (10), last 22 September 2017
Carefully sidestepping Zynga's similarly-named series, Scopely is rebooting its Yahtzee With Buddies title with the appropriately named New Yahtzee With Buddies.
As the name suggests, the game will see you playing popular word game Yahtzee with friends and strangers from around the world.
There's tournaments to enter to truly push yourself against the game's Masters, as well as Daily Challenges to keep your mind sharp.
You can also customise your dice if you really want to, adding your own personal touch to the game, and you can chat with your friends in-game as you play.
The Sims Mobile
Developer: EA Where: Brazil Platforms: Android, iOS Live since: 9 May 2017 Updates: (8), last 10 October 2017
The Sims is a staple install on just about anyone's PC, and if The Sims Mobile is as close to its fully-featured companion as it looks, it could well be just as big.
Much like its big brother, the mobile take will see you growing a family of Sims, building them a house, getting them a job, and micromanaging every part of their lives.
It's all free-to-play too, so you should be able to have a decent run at building a huge, sprawling home without having to shell out any real money.
How the game handles the eventuality of you getting bored and drowning your Sims in the pool is anyone's guess at this point in time.
The second update adds a bunch of music-themed features, including a new Concert Party social option, a Maestro's Grand Piano Heirloom, and a new Legacy Score to track how well you're doing with your new Sims.
The fourth update allows players to start customising their home faster, and reworks how they earn XP during parties.
The fifth update alters how Sims age, allows players to keep their Sims active as long as they choose without having to retire them, lets players choose their Sims' traits through their lives, adds daily rewards and improves the energy system.
The seventh update adds more family updates, a new "good upbringing" trait for Sims who are well-raised, new Risky Actions, thought bubbles, new clothes, and a number of "behind-the-Sims" fixes.
The eighth update improves the Build Mode, adds a new ticket currency for purchasing items and clothes, makes career changes easier, and adds new Risky Actions.
Candy Crush Friends Saga
Developer: King Where: Mexico, Philippines Platforms: Android Live since: 2 May 2017 Updates: (10), last 7 September 2017
If you didn't think there was anywhere left for the Candy Crush franchise left to go, surprise! It's back with a new lick of paint under the name Candy Crush Friends Saga.
The twist here is that a bunch of characters from the previous games are in trouble, and it's up to you to go and help them with your match-3 puzzle skills.
The game's been given a 3D overhaul to boost its graphical quality, and includes four different game modes to tackle as you progress through the levels.
It also boasts more than 70 levels to test your brain, though this will likely increase over time with further updates.
League of Dragons
Developer: Social Point Where: Argentina, Brazil, Canada, Chile, Columbia, Mexico, Peru Platforms: Android, iOS Live since: 31 March 2017 Updates: (12), last 26 September 2017
Social Point absolutely loves dragons, so much so that it's decided to put them into a MOBA-esque game called League of Dragons.
You'll be collecting dragons, spells, and defenses in the form of cards, building decks, and levelling them up to be the best they can.
Then you'll enter PvP matches, sending your units down one of four lanes to duke it out with enemies and eventually destroy the enemy base.
Aside from all that, you'll also need to maintain your own kingdom and castle, and build up the surrounding area to earn coins for levelling up your cards.
The tenth update adds the option to store multiple decks and even copy the decks of your friends and foes, as well as engage in friendly battles.
Developer: Rovio Where: Finland Platforms: Android Live since: 30 March 2017 Updates: (10), last 4 October 2017
Keeping in the animal kingdom but drifting away from the avians that made them popular, Rovio is now working on a monkey-fronted clicker called Business Time.
It's all about spending money to make money, investing money in businesses and levelling up to earn promotions and generate even more revenue.
There's also a wheel-spin to bring in your customers, and new locations to unlock and improve your businesses in.
And because the developer can't move too far away from its roots, you will at some point end up selling Angry Birds toys.
The sixth update adds timed events for players to partake in, and the ability to boost their economy through the use of Perks.
The ninth update adds new features with the Tower of Fortune and the Supercharged customer doubler, more business levels and synergies, economy balances, new graphics and audio, and makes some other smaller fixes.
Tom Clancy's ShadowBreak
Developer: Ubisoft Where: Canada Platforms: Android, iOS Live since: 29 March 2017 Updates: (4), last 16 August 2017
It was only a matter of time before the Clash Royale imitators started rushing out of the floodgates, but Ubisoft's attempt with Tom Clancy's ShadowBreak looks very interesting indeed.
Instead of just sending your troops down lanes against your opponent, you'll be both micromanaging your units and providing covering fire through your high-power sniper rifle.
You'll also be unlocking new weapons and gear to kit out yourself and your team to make sure you have the advantage over your enemy.
There's scope here for it to become an eSport too, with Ubisoft promising an "endless tournament" structure for top players to continually duke it out for the number one spot.
The second update adds two new maps to play around in, overhauls the stats on squadmates, improves the auto-deploy feature, and makes challenges easier.
The third update adds clans, four new units, a new gun, new gun perks and gear cards, French and Spanish language support, and makes some smaller changes to gameplay.
Travel Match Club
Developer: Rovio Where: Philippines, Poland Platforms: iOS Live since: 29 March 2017 Updates: (17), last 11 September 2017
Always ones to test new methods of making casual games, Rovio return to the soft launch world with a new take on the match-3 genre, Travel Match Club.
There's still traditional matching to be done, but you'll also need to make use of spins to clear out the board completely and move on to the next level.
There's over 120 levels already included in the game, with more no doubt on their way, so there's plenty to get stuck into.
And you can team up with your friends in your Match Club to send and receive gifts and gold, giving you that extra little boost along the way.
Developer: Xplored (505 Games) Where: Italy Platforms: Android, iOS Live since: 20 March 2017 Updates: (1), last 14 April 2017
Toys-to-life games that have you scanning figurines into your game is nothing new, but Xplored's take on the genre, Runimalz, is taking the interactivity one step further.
You'll still be scanning characters in to play with, but this time you also need to move your figures around on a board to determine their positions and speed as they race through the world.
Characters can also be levelled up through play, and equipped with armour to make them more powerful as you take on PvE and PvP battles.
You don't even need the physical elements of the game to play, though you will be missing out on the key selling point of the entire experience.
Might & Magic: Elemental Guardians
Developer: Ubisoft Where: Australia, Canada, Philippines, Singapore Platforms: Android, iOS Live since: 17 March 2017 Updates: (28), last 1 September 2017
The game sees you amassing a squad of up to five heroes and creatures and sending them into battle against wave after wave of monsters.
You can level up and kit out your heroes as you see fit, and you'll need to make use of elemental advantages and huge spells to come out on top.
Or if you'd rather just sit back and reap the rewards, you can whack the game on to 2x speed, press Auto, and hope for the best.
The first update adds new regions, a new Angel creature, new evolutions, polishes up the graphics and UI, and fixes some bugs.
Developer: Hothead Games Where: Netherlands, Norway, Sweden, Switzerland Platforms: Android, iOS Live since: 17 February 2017 Updates: (9), last 14 October 2017
Hothead Games is getting in on the Clash Royale rush along with everyone else, with its cartoon-y PvP shooter Mighty Battles.
Players will be building up armies with a deck of cards, levelling up units, and creating the perfect squad to take into battle.
Then they'll be heading into real-time PvP battles, defending their base with a giant machine gun and a range of other player-controlled turrets, and sending out their squad to deal damage to the enemy.
There's all the usual clans and events to join and take part in too, and you can enter a solo practice match to test out any new set-ups you're experimenting with.
The second update adds clans, 5 new units, and a new map to battle on, along with a range of UI upgrades and bug fixes.
The ninth update makes an interesting change to Daily Crates by changing them to Damage Crates - players now earn one point for doing 25% damage to their opponent, and must earn 16 points in order to open their daily free crate.
Developer: Hothead Games Where: Netherlands, Norway, Sweden, Switzerland Platforms: iOS Live since: 2 February 2017 Updates: (12), last 12 October 2017
Not content with one game in soft launch, Hothead is also working on a tactical multiplayer shooter called Hero Hunters(formerly Gun Rise).
You'll be accruing a range of heroes skilled with a variety of different weapons, levelling them up to make them even stronger, and then selecting a small squad to take into battle.
Then it's you against the world as you switch between characters and blast away any robot or enemy that comes into your sights.
There's real-time PvP to take part in, or you can just battle your way through the single-player campaign to score new upgrades and loot.
The third update adds in four new heroes, a new Campaign district, a Hard Mode for the campaign, ups the level cap to level 50, and adds an autoplay feature for singleplayer battles.
The fourth update adds two new heroes, a new Campaign district, and in-game events to earn extra rewards at different times.
The fifth update adds co-op raids for Alliance members or with random players, Elemental Fragments for Hero Crate duplicates that can help star heroes up faster, and makes some other smaller improvements.
The sixth update changes the name from Gun Rise to Hero Hunters, adds a new hero, updates three districts, and makes improvements to matchmaking.
Empire: Millenium Wars
Developer: Goodgame Studios Where: Argentina, Austria, Croatia, Hungary, Mexico Platforms: Android Live since: 18 January 2017 Updates: (7), last 19 May 2017
With a new lease of life and solid plan for the future, Goodgame is looking to make a return to mobile with its latest game Empire: Millenium Wars.
The game sees you building a base on Mars to mine it for all its sweet, sweet resources, while also fending off other players who want a taste of your spoils.
You'll be building up troops and buildings while scanning the planet's surface for Millenium, the resource everyone is so desperate their hands on.
And then you'll need to team up with others to survive, all the while intercepting deliveries meant for your opponents to make sure you remain on top.
Total War: King's Return
Developer: Elex Where: Denmark, Finland, India, Indonesia, Malaysia, Norway, Pakistan, Philippines, Sweden, Switzerland, Vietnam Platforms: Android, iOS Live since: 18 January 2017 Updates: (20), last 15 May 2017
The Total War franchise has seen a number of outings on mobile, but now Elex is stepping up to the plate for its take on the series, Total War: King's Return.
It mixes the series' trademark real-time strategy gameplay with the mobile staple base-building, all with historically accurate units and fighting taking place.
There's also promise of "castle" and "fortress" gameplay to make for a more engaging PVP experience, and there's a PVE element too for those who want to avoid taking on real life players.
The seventh update changes the appearance of castles and forts, allows allies to station a garrison in your fort, optimises the UI, adds Manors and a Personal Camp, and makes some other optimisations.
The Mighty Quest for Epic Loot
Developer: Ubisoft Where: Canada Platforms: Android, iOS Live since: 10 January 2017 Updates: (54), last 4 September 2017
You may remember The Mighty Quest for Epic Loot as a slightly bizarre Ubisoft free-to-play RPG on PC that has had a very quiet existence, and now it appears to be coming to mobile.
This version is built with one-thumb play in mind, so there'll likely be a mixture of taps and swipes to initiate combat, and special moves triggered by a swift tap on a special icon.
The name of the game here is loot however, so there'll be plenty to gather and equip, and you'll be levelling up and unlocking new abilities while you do it to make crushing enemies that bit easier.
Spellsouls: Duel of Legends
Developer: Nordeus Where: Australia, Canada, Croatia, Netherlands, New Zealand, Norway, Sweden, Taiwan Platforms: iOS Live since: 10 January 2017 Updates: (13), last 19 September 2017
Going from football game to fantasy CCG/MOBA is about as big a leap as a developer can do, so we're extra-interested in Spellsouls: Duel of Legends from Top Eleven developer Nordeus.
You'll be collecting cards and building decks with the most powerful creatures you can get your hands on, before sending them out into battle in 3-minute online PvP matches to prove your skills.
There's leaderboards to climb as you show your stuff, and it's being designed with AAA graphics in mind, so you'll look good while you're destroying your enemies.
The first update adds in push notifications and fixes some bugs that affected player login.
The fourth update increases the level cap to 20, introduces 9 new spells, makes a number of balances changes, makes it so that keys replenish on level up, and adds a subscription option for the "dedicated community members".
The fifth update rejigs the rewards system so that XP is earned instantly, "losing" chests are no longer awarded, keys are replaced with a timer, and the timer is halved for VIP subscribers.
The eighth update adds the ability to directly challenge friends, adds a battle history and replay options, and fixes some bugs.
The ninth update adds a Community tab within the game's menus, allowing players to check out all the latest updates and news about the game, and learn new tips without having to leave the app.
The tenth update adds the game's first new Spellcaster and teases a heap of new characters to be added in the coming months, as well as making some metagame and balance changes to accomodate new heroes, and a new environment for each Spellcaster in keeping with their style and lore.
The twelth update adds Daily Quests to complete and earn rewards, improves the UI and tutorial, and makes a number of other smaller changes.
The thirteenth update adds Guilds, a new hero, sneak peeks at the upcoming heroes, a teaser for an upcoming competition, and a new battleground.
Temple Run: Treasure Hunters
Developer: Scopely Where: Australia, Philippines Platforms: Android, iOS Live since: 30 November 2016 Updates: (9), last 3 October 2017
Treasure and match-3 seem to go hand-in-hand, since they both usually involve gems, so maybe Temple Run: Treasure Hunters (formerly Treasure Hunters!) isn't such a wild idea after all.
You'll be solcing puzzles through match-3 mechanics as your character delves deep into over 100 levels of tomb-raiding looking for the titular treasure.
You can also customise your character as you see fit, and the game promises hidden paths, a variety of game modes, and plenty of other distractions to keep you entertained.
The third update increases the number of levels to over 200, and adds new boosters to help with trickier levels.
Big Bang Legends
Developer: Lightneer Where: Australia, Cambodia, Finland, Hong Kong, Sweden Platforms: iOS Live since: 28 November 2016 Updates: (14), last 15 September 2017
The first game from educational game developer Lightneer, Big Bang Legends is all about destroying antimatter using a variety of different Atoms.
You'll amass a team from elements like Helium and Neon before heading out into colourful levels to blow up antimatter creatures using your particle shooter in physics-based pinball-esque gameplay.
There's also a number of different quests to take part in, and all sorts of physics-related objects to interact with that might teach you a thing or two about the universe and how it all works.
The fourth update adds new characters, ups the levels of pink in levels, adds 20 new levels to play, and adds ice to some levels to make your atoms slip around.
The fifth update adds a new monthly subscription fee that replaces ads with educational videos for $0.99 a month, as well as some more Atom Heroes and antimatter battles.
Best Fiends Slugs
Developer: Seriously Where: Australia, New Zealand Platforms: iOS Live since: 24 November 2016 Updates: (1), last 16 December 2016
Hot off the heels of its last release, Seriously looks to be wrapping up its Best Fiends trilogy soon as its soft-launched the next in the series, Best Fiends Slugs.
The new game is a tower-defense, much like classic Plants vs Zombies games, but in portait view and with 3D graphics for the first time in the series.
You'll be collecting Nectar to build defences, and unlocking new towers and units as you go to fend off the never-ending waves of Slugs that have finally worked out how to move around.
The first update adds ten new levels, a Daily Spin mechanic, improves the world map and level environments, and fixes some bugs.
The game has been removed from the App Store, but is most likely still in development - the same thing happened to Seriously's last title, Best Fiends Forever.
Words With Friends 2
Developer: Zynga Where: New Zealand Platforms: Android, iOS Live since: 19 October 2016 Updates: (27), last 12 October 2017
Why exactly Zynga feels the need to relaunch Words With Friends is something known only to them, but it looks like Words With Friends 2 (formerly New Words With Friends) will do just that.
It's the same basic gameplay - you play alone or with friends, making words by dropping letters onto a grid and scoring points dependent on how much each letter is worth.
The "new" from the title refers to the new lick of paint that the game's UI, and an easier way to use the in-game dictionary.
The fifth update adds a single-player event, in which players must face off against the Word Masters in wait-timerless matches to prove their skill as a wordsmith.
Ridge Racer Draw And Drift
Developer: Bandai Namco Where: Australia, Canada, New Zealand, Philippines Platforms: Android, iOS Live since: 14 October 2016 Updates: (4), last 7 April 2017
Racing games can go either way on mobile, but with Bandai Namco at the helm, Ridge Racer Draw And Drift will likely be on the good side of the spectrum.
You'll be drawing your route round the track and tapping the screen at the right time to drift around corners and stay ahead of the pack.
There's 16 cars to unlock and race with, and 6 different tracks to race around, and you'll be upgrading vehicles with your winnings in order to ensure victory.
Bandai Namco is also promising instant multiplayer action against four real world opponents with "intelligent matchmaking".
The third update rethinks the game's progression to be a more simple race-to-race affair, adds a boost to well-timed revving at the start of a race, and fixes some major bugs.
Kingdom Conquest: Dark Empire
Developer: Sega Where: Canada, Norway, Philippines, Saudi Arabia, South Africa, Sweden, United Arab Emirates Platforms: Android, iOS Live since: 11 October 2016 Updates: (14), last 21 August 2017
Since card games are pretty popular these days, it seems only natural that developers would try to put them into just about every genre possible - like Kingdom Conquest: Dark Empire and its mix of CCG and strategy game.
It promises PvP battles on a huge map, along with base-building, monsters, raid bosses, and all the usual massive strategy game trappings.
You'll also be able to trade with other players, form alliances, level up your units, craft new weapons, and then take on the world in CCG battles to prove your dominance.
The seventh update adds a new daily reward, makes it easier to join Alliances, makes the early stage of the game easier to access and play through, and makes a number of bug fixes and balance changes.
The game is currently unavailable on app stores, though a pre-registration campaign is currently in effect for the full release, and an "Unreleased" version is still available on Google Play.
Developer: Backflip Studios Where: Hungary, Netherlands, Philippines, Singapore, South Africa Platforms: Android, iOS Live since: 8 August 2016 Updates: (10), last 10 August 2017
If you enjoy the town-building aspect of Monopoly but hate the whole board game aspect of it, Backflip Studios has got your back with Monopoly Towns.
There's not a die in sight, just a big town to grow and build, with all your favourite Monopoly staples to plonk down and generate cash from.
You can also trade items with friends to help build your town up faster, and there's daily rewards to help you out if you keep a regular eye on your town.
The fourth update adds social aspects that allow you to send friends resources to build up their towns, new Daily Rewards, and a number of bug fixes.
The fifth update optimises the app so that it can be downloaded without WiFi, as well as adding a new home improvement upgrade system and squashing some bugs.
The sixth update boosts the economic rewards of a number of locations, adds an improved tutorial, and makes a few bug fixes.
Developer: Thoughtfish Where: Netherlands Platforms: Android, iOS Live since: 29 September 2016 Updates: (14), last 30 August 2017
A cutesy, cartoony card-game, Fightlings is a location-based battler that has you amassing a clan of monsters and fighting them against other creatures to show their supremacy.
You have to collect soul fragments in the real-world to summon new creatures, and these appear dependent on where, at what time, and what the weather is like.
Then you'll train your clan and take them into card-based battles, both against the computer and other players online.