Mobile Mavens

Our panel of experts drawn from all sectors of the mobile gaming industry

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Indie Mavens discuss livestreaming as a marketing tool LIVE ON AIR Nov 20th, 2015

Indie Mavens discuss livestreaming as a marketing tool

The next big thing

Dan Menard CEO Double Stallion
Francois Alliot Designer Nerial
Ian Sundstrom Designer Ian Sundstrom
Mike Rose PR Manager and Developer Relations Ripstone
Pavel Ahafonau Co-founder Happymagenta
Richard Perrin Owner Locked Door Puzzle
Tanya X. Short Creative Director Kitfox Games

Recent articles

as Indian Mavens reflect on their highlights from NGDC 2015 INDIA GROWING UP Nov 18th, 2015

Indian Mavens reflect on their highlights from NGDC 2015

What happened in Pune

Anila Andrade Producer 99Games Online Private Ltd.
Ankush Madad Co-Founder and Creative Head Dropout Games
Chirag Chopra Founder Lucid Labs
Deepak Madathil Founder Pixel Ape Studios
Poornima Seetharaman Director of Design Zynga

Poornima has been part of the gaming industry for over 15 years and undertaken roles varying from Game Designer to Producer to Studio head and Entrepreneur.

She has been part of companies like Indiagames (Disney India), Jumpstart, GSN Games etc.

She is currently a Director of Design at Zynga.

She has worked on franchises like BioShock Mobile, How to Train your Dragons, Neopets, and FarmVille 2: Country Escape to name a few.

She is a Women in Games Ambassador and also a Hall of Fame Inductee at the Global WIG Awards 2020, making her the first Indian game developer to receive such an honour.

Raoul Nanavati CEO BYOF Studios
Roby John CEO SuperGaming
Shailesh Prabhu Founder Yellow Monkey Studios

Shailesh Prabhu is an Indie Game Designer from India who has been designing games for over ten years. Seven years ago he founded Yellow Monkey Studios and is the recipient of numerous game design and entrepreneurship awards around the world. Socioball, HUEBRIX, It’s Just a Thought are some of his recent games. Shailesh is also an excellent cook, loves playing tennis, gardening and DIY projects apart from sporting facial hair.

Shilpa Bhat Senior Producer 99Games Online Private Ltd.

Joined Robosoft Technologies in 2002 as software engineer and worked on Mac platform with focus on graphics and OpenGL. From 2006, worked on reengineering over 10 AAA PC titles to Mac and managed client coordination, internal team and product development. Since 2011, leading the productions of casual games in 99Games. Building and managing creative, development and design teams at 99Games, product conceptualisation and design, reviewing technical designs, coordinations with vendors/publishers/distributors, game release plans, marketing and monetizations.

Siddharth Sivaraman Co-founder Dastan Games
Vaibhav Chavan CEO and Founder underDOGS Gaming Studio

7+ years of experience in Gaming Industry. Currently spearheads underDOG Gaming as a Game Designer, Business and Product Guy.

Yadu Rajiv Game Designer and Developer

I've wanted to make games since I was in school and I've tried to learn and do as much as I could ever since. I studied English literature in college ( to free up my time for games) and then went on to do graduate studies in Design for Digital Experience at National Institute of Design. In between, I taught design, worked as a ux guy, and co founded a start up - called Hashstash (http://hashstash.in) where I made games. I left Hashstash some time ago and is currently teaching Game design, development and UX at Srishti Institute of Design, Bangalore. I also help with the IGDA Bangalore chapter and other community initiatives across India.

What's the correct order of Acquisition, Retention and Monetization for F2P games? CART AND HORSE Nov 11th, 2015

What's the correct order of Acquisition, Retention and Monetization for F2P games?

Monetizer Mavens shuffle the pack

Ben Cousins Vice President, Studios FRVR

Ben is a 15-year veteran of the games industry - he's worked as a senior executive, studio head, project lead, creative director and game designer at companies like DeNA, EA, Sony and Lionhead.

He started working on traditional games, but has been focussed on the free-to-play business model since 2006 - an extremely long time by western standards. During that time He's worked on a total of ten separate free-to-play games across five different platforms reaching over 50 million users.

Jero Juujärvi Founder Acquire, Engage & Monetize

Jero is a very business oriented and entrepreneur-spirited game developer focusing on combining game design, business and marketing.

CAUTION: If you engage this person with topics of game marketing or monetization, just clear your schedule for rest of the day.

Jordan Blackman CEO Bright Black Associates

Jordan Blackman is a lead designer and producer with over ten years of experience designing, producing, and managing hit content for companies like Zynga, Ubisoft, NovaLogic, & Disney.

Over 80 million people have played games that Jordan worked on as either a producer or designer.

Jordan’s credits include Lead Designer on FrontierVille & CastleVille, Senior Producer and Original Concept on CSI: Crime City (Facebook), Producer on Delta Force: Black Hawk Down, and Writer on Joint Operations: Typhoon Rising.

Mark Robinson CEO DeltaDNA

With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.

Mikkel Celinder Owner, AppCrimes.com
Tim Rachor Creative Director Evil Grog Games GmbH
Tom Farrell Marketing director Swrve
Indie Mavens discuss the difficulties of supporting iOS games TROUBLESHOOTERS Nov 6th, 2015

Indie Mavens discuss the difficulties of supporting iOS games

A Sisyphean task

Jon Ingold Creative Director Inkle Studios

Jon's focus is on content, working from the initial outline, through the development of the authoring tools, to the writing and scripting of final content.

Previously, Jon was a lead designer at Sony Computer Entertainment Europe, and before that a secondary school teacher, so he loves to talk. He's a published author of short stories and over a decade's worth of award-winning interactive fiction.

 

Justin Smith Developer Justin Smith
Pavel Ahafonau Co-founder Happymagenta
Shawn Allen Founder Nuchallenger
Tanya X. Short Creative Director Kitfox Games
Vadim Starygin Founder Elite Games
Vanessa Gratton Designer Yakuto
Are you buying an Apple TV? Apple goes unconsole Oct 30th, 2015

Are you buying an Apple TV?

Mobile Mavens debate Apple TV

Ben Vu CEO SkyVu Entertainment
Patrick Liu Senior Product Owner, Spotify
Tony Gowland CEO Ant Workshop

Tony’s career has covered the whole spectrum from AAA console to handheld, mobile and flash titles, working on huge franchises such as Grand Theft Auto, Red Dead Redemption, and Call of Duty.

In 2015 he founded Ant Workshop to develop his own titles and to offer his experience as a design consultant.

William D. Volk Chief Futurist Forward Reality
Does the Vivendi-proposed Gameloft-Ubisoft merger make sense? SHARING Oct 23rd, 2015

Does the Vivendi-proposed Gameloft-Ubisoft merger make sense?

Our Mavens talk triple French

Christopher Kassulke CEO HandyGames
Harry Holmwood CEO Marvelous Europe

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Harry was European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

Harry is CEO of Magicave.

Oscar Clark Chief Strategy Officer Fundamentally Games

Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.

William D. Volk Chief Futurist Forward Reality
The games that inspire our Indie Mavens SHOULDERS OF GIANTS Oct 16th, 2015

The games that inspire our Indie Mavens

Wellspring

Constantin Graf Designer Rebus Mind
Dan Menard CEO Double Stallion
Heikki Repo Co-Founder and Creative Director Cornfox & Bros.

Heikki Repo is a Co-Founder and Creative Director of the game company Cornfox & Brothers Ltd. The company established in 2010 is best known for their adventure game Oceanhorn: Monster of Uncharted Seas (2013) and the Death Rally (2011, 2012).
Heikki enjoys plotting stories and making videogame art. He is a huge fan of storytelling and believes that every element of a videogame can be used to evoke emotions and deliver drama. Because of his non-stop creative nature, he works in many roles in game development.

Justin Smith Developer Justin Smith
Kepa Auwae Business / Design RocketCat Games
Nathan Fouts Founder Mommy's Best Games
Discussing Kabam's use of dynamic IAP pricing in Star Wars: Uprising DIFFERENT STROKES Oct 8th, 2015

Discussing Kabam's use of dynamic IAP pricing in Star Wars: Uprising

Monetizer Mavens are nothing if not dynamic

Jero Juujärvi Founder Acquire, Engage & Monetize

Jero is a very business oriented and entrepreneur-spirited game developer focusing on combining game design, business and marketing.

CAUTION: If you engage this person with topics of game marketing or monetization, just clear your schedule for rest of the day.

Jon Walsh President Upsight
Jordan Blackman CEO Bright Black Associates

Jordan Blackman is a lead designer and producer with over ten years of experience designing, producing, and managing hit content for companies like Zynga, Ubisoft, NovaLogic, & Disney.

Over 80 million people have played games that Jordan worked on as either a producer or designer.

Jordan’s credits include Lead Designer on FrontierVille & CastleVille, Senior Producer and Original Concept on CSI: Crime City (Facebook), Producer on Delta Force: Black Hawk Down, and Writer on Joint Operations: Typhoon Rising.

Justin Stolzenberg Director, Product & Monetization Flaregames
Mark Robinson CEO DeltaDNA

With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.

My N Tran Chief Product Officer Truly Social Apps
Can Subway Surfers' 1 billion downloads ever be repeated? MATURING? Oct 7th, 2015

Can Subway Surfers' 1 billion downloads ever be repeated?

Mobile Mavens celebrate success

Christopher Kassulke CEO HandyGames
Dmitry Terekhin CEO Nekki

In 2002 Dmitry Terekhin founded Moscow-based Nekki with a focus on creating original, quality gaming content for mobile and social platforms.

The company has released the popular games Shadow Fight, Shadow Fight 2, Vector, and others, earning more than 160 million installs to date.

Dmitry graduated from the Moscow Engineering and Physics Institute with a degree in mathematics and systematic programming, and received his MBA from the Skolkovo School of Management in 2014.

Kevin Corti Principal Spidershed Media
Oscar Clark Chief Strategy Officer Fundamentally Games

Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.

Phil Larsen MD Prettygreat
Ricardo Flores Executive Producer/Co-Founder B5 Studios

Sports and Action Sports games related with Brands have been his mantra, having worked at Biodroid for 7 years he had the opportunity to develop Skate, BMX, Surf, Olympics and football games.

Early in 2015, he started his own Studio, B5 Studios, a real mix approach to game dev from truly indie games to physical/hardware interaction experiences that combine mobile with external interfaces because games are made to make people happy.

Vladimir Funtikov Co-Founder Creative Mobile
William D. Volk Chief Futurist Forward Reality
Are indie devs interested in supporting Apple TV? SMARTER BOX Oct 5th, 2015

Are indie devs interested in supporting Apple TV?

Indie Mavens debate Apple's new box

Ben Murch Co-Founder Perchang
Graham Reid Designer Graham Reid
Ivo Wubbels CEO Engine Software
Jon Ingold Creative Director Inkle Studios

Jon's focus is on content, working from the initial outline, through the development of the authoring tools, to the writing and scripting of final content.

Previously, Jon was a lead designer at Sony Computer Entertainment Europe, and before that a secondary school teacher, so he loves to talk. He's a published author of short stories and over a decade's worth of award-winning interactive fiction.

 

Jyri Kilpelainen Designer Jyri Kilpelainen
Kepa Auwae Business / Design RocketCat Games
Pavel Ahafonau Co-founder Happymagenta
Richard Perrin Owner Locked Door Puzzle
Shawn Allen Founder Nuchallenger
A dollar for 8 hours of gameplay is tough math for developers TIME TO GET PAID Sep 29th, 2015

A dollar for 8 hours of gameplay is tough math for developers

Monetizer Mavens debate Amazon Underground

Jero Juujärvi Founder Acquire, Engage & Monetize

Jero is a very business oriented and entrepreneur-spirited game developer focusing on combining game design, business and marketing.

CAUTION: If you engage this person with topics of game marketing or monetization, just clear your schedule for rest of the day.

Tim Rachor Creative Director Evil Grog Games GmbH
Is being paid for how long people play your game a good model for developers (or just Amazon)? GIVE ME FREEDOM Sep 28th, 2015

Is being paid for how long people play your game a good model for developers (or just Amazon)?

Mobile Mavens debate Amazon Underground

David MacQueen Executive Director Strategy Analytics
Harry Holmwood CEO Marvelous Europe

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Harry was European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

Harry is CEO of Magicave.

Jared Steffes Co-founder Muxy
Kevin Corti Principal Spidershed Media
Oscar Clark Chief Strategy Officer Fundamentally Games

Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.

Tony Gowland CEO Ant Workshop

Tony’s career has covered the whole spectrum from AAA console to handheld, mobile and flash titles, working on huge franchises such as Grand Theft Auto, Red Dead Redemption, and Call of Duty.

In 2015 he founded Ant Workshop to develop his own titles and to offer his experience as a design consultant.

William D. Volk Chief Futurist Forward Reality
Will the new App Store Games Twitter account help indie games get discovered? SEAL OF APPROVAL Sep 18th, 2015

Will the new App Store Games Twitter account help indie games get discovered?

Indie Mavens assess the situation

Andrew Armstrong Founder Fermenter Games
Arnold Rauers Designer Tiny Touch Tales
Ben Murch Co-Founder Perchang
Constantin Graf Designer Rebus Mind
Dan Menard CEO Double Stallion
Ian Sundstrom Designer Ian Sundstrom
Ivo Wubbels CEO Engine Software
Kepa Auwae Business / Design RocketCat Games
Will Apple TV be a strong platform for gaming? NEXTGEN WII? Sep 15th, 2015

Will Apple TV be a strong platform for gaming?

Mobile Mavens debate the power of the big screen

Dave Castelnuovo Owner Bolt Creative
Harry Holmwood CEO Marvelous Europe

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Harry was European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

Harry is CEO of Magicave.

Jared Steffes Co-founder Muxy
Kyu Lee President (Gamevil USA) Gamevil

Kyu has been at GAMEVIL since the beginning in 2000 and has constantly played a key role in the evolution of Korean mobile gaming, continuously introducing innovation to the world.

Kyu graduated from Seoul National University with a BS in Physics and is currently on the board of advisory at GDC Mobile.

Oscar Clark Chief Strategy Officer Fundamentally Games

Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.

Patrick Liu Senior Product Owner, Spotify
Thomas Nielsen Osao Games
Tony Gowland CEO Ant Workshop

Tony’s career has covered the whole spectrum from AAA console to handheld, mobile and flash titles, working on huge franchises such as Grand Theft Auto, Red Dead Redemption, and Call of Duty.

In 2015 he founded Ant Workshop to develop his own titles and to offer his experience as a design consultant.

Will Luton Founder/CPO Village Studio Games Village Studio
William D. Volk Chief Futurist Forward Reality
Should western F2P designers be using more Gacha, Fusion and Collection mechanics? CATCH 'EM ALL RANDOMLY Sep 4th, 2015

Should western F2P designers be using more Gacha, Fusion and Collection mechanics?

The Monetisation Mavens debate

Ben Cousins Vice President, Studios FRVR

Ben is a 15-year veteran of the games industry - he's worked as a senior executive, studio head, project lead, creative director and game designer at companies like DeNA, EA, Sony and Lionhead.

He started working on traditional games, but has been focussed on the free-to-play business model since 2006 - an extremely long time by western standards. During that time He's worked on a total of ten separate free-to-play games across five different platforms reaching over 50 million users.

Dylan Tredrea Head of Publishing ZeptoLab
Jordan Blackman CEO Bright Black Associates

Jordan Blackman is a lead designer and producer with over ten years of experience designing, producing, and managing hit content for companies like Zynga, Ubisoft, NovaLogic, & Disney.

Over 80 million people have played games that Jordan worked on as either a producer or designer.

Jordan’s credits include Lead Designer on FrontierVille & CastleVille, Senior Producer and Original Concept on CSI: Crime City (Facebook), Producer on Delta Force: Black Hawk Down, and Writer on Joint Operations: Typhoon Rising.

Mark Sorrell Consultant
Mikkel Celinder Owner, AppCrimes.com
Tim Rachor Creative Director Evil Grog Games GmbH
Is the $10 billion mobile game franchise inevitable? THINKING BIGGER Aug 31st, 2015

Is the $10 billion mobile game franchise inevitable?

Our Mavens ponder big numbers

Andreas Vahsen CEO / CCO / Game Economist MachineWorks Northwest
Dan Gray Chief Creative Officer Ustwo games
Dave Castelnuovo Owner Bolt Creative
Harry Holmwood CEO Marvelous Europe

A games programmer before joining Sony’s early PlayStation team in 1994, he then founded developer Pure Entertainment, which IPO’d and launched a free-to-play online gaming service way back in 1999.

He was also a director of pioneering motion gaming startup In2Games, which was sold to a US group in 2008.

Along the way, he’s been a corporate VP, troubleshooter, and non-exec to a variety of companies and investors in and around the games sector.

Harry was European CEO of Marvelous AQL, a Japanese developer and publisher of social, mobile and console games, known for console games like No More Heroes and Harvest Moon, but now highly successful in the free-to-play mobile and web space in Japan and Asia.

Harry is CEO of Magicave.

Jared Steffes Co-founder Muxy
John Ozimek Co-founder Big Games Machine

John is co-founder of PR and marketing company Big Ideas Machine. Also an all-round nice guy...

Jon Hare Owner Tower Studios

Jon Hare is one of Europe's best known creative directors and game designers with over 10 international number one games to his name and nearly 30 years of experience in the games industry.

Jon co-founded and managed the legendary 1980/90s development company Sensible Software, creating games such as Sensible Soccer, Cannon Fodder and Wizball to great critical acclaim and commercial success and has also worked in senior posts in two of the UK's biggest games developer/publishers Codemasters and Jagex.

Since 1999 Jon has been one of the top game design and business development consultants in Europe working for many different publishing and development clients.

His own new company Tower Studios specializes in developing, publishing and licensing games on mobile and digital formats enjoying recent international success with the release of Speedball 2 Evolution and Word Explorer across numerous mobile and digital platforms.

Jon has also been a full BAFTA member for over 10 years, serving on the BAFTA Games Committee and is a regular Chairman of juries for BAFTA Games awards, as well as acting in a mentor capacity for both BAFTA and NESTA.

Kevin Corti Principal Spidershed Media
Oscar Clark Chief Strategy Officer Fundamentally Games

Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.

Paul Farley CEO / Founder Firestoke Games

Since founding Tag Games in 2006 Paul has built the studio from humble beginnings to become one of the most respected and successful mobile and handheld developers in Europe.

He began a long, and some might say, distinguished, games industry career at legendary developer DMA Design, playing a key role in the development of the GTA series

Ricardo Flores Executive Producer/Co-Founder B5 Studios

Sports and Action Sports games related with Brands have been his mantra, having worked at Biodroid for 7 years he had the opportunity to develop Skate, BMX, Surf, Olympics and football games.

Early in 2015, he started his own Studio, B5 Studios, a real mix approach to game dev from truly indie games to physical/hardware interaction experiences that combine mobile with external interfaces because games are made to make people happy.

Scott Foe Chief Product Officer Ignited Artists
Shanti Bergel General Partner Transcend Fund

Shanti Bergel brings a career-long passion for Web and mobile entrepreneurship to his role as Senior Vice President of Business & Corporate Development at GREE.

Building upon 20 years of experience, he is recognized as an expert on freemium monetization and digital distribution.

Prior to joining GREE, Shanti oversaw publishing, international expansion, monetization, and corporate development at social game developer Playfish.

He also led business development at Three Rings, an early pioneer in free-to-play MMOs, and ran console, PC, mobile, online, and casual game development for The Sims and FIFA at Electronic Arts.

Shanti is now General Partner at Transcend.

His global operating experience spans every major platform and business model transition of the last several decades and is animated by a career-long fascination with how changes in technology and distribution affect products, services, and communities.

As an investor, Shanti is proud to work alongside some of the most ambitious and talented founders in the business. He is a recognized member of the Techcrunch List, speaks fluent Japanese, and is a frequent speaker on early stage investment, M&A, and strategic partnerships in digital entertainment.

Tony Gowland CEO Ant Workshop

Tony’s career has covered the whole spectrum from AAA console to handheld, mobile and flash titles, working on huge franchises such as Grand Theft Auto, Red Dead Redemption, and Call of Duty.

In 2015 he founded Ant Workshop to develop his own titles and to offer his experience as a design consultant.

Will Luton Founder/CPO Village Studio Games Village Studio
William D. Volk Chief Futurist Forward Reality
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