There appears to be a subscript to yesterday's news concerning I-play's new enthusiasm for Android.
According to MobileGamesBlog, the company has had enough of Java and Brew development and will not be supporting those platforms from Q2 2010, instead throwing its weight behind smartphones.
It's certainly an interesting strategy considering the amount of business still available on those platforms.
For example, Gameloft only generated 22 percent of its Q4 income from iPhone, while in its financials EA Mobile partly pointed to its success on carriers such as Verizon and AT&T for a year-on-year rise in revenue of 14 percent.
Of course, these two publishers dominate carriers decks, claiming the vast majority of Java and Brew game sales.
Also, I-play's recent reorganisation has left it a leaner, more focused publisher, so concentrating on growing markets which offer higher profit margins maybe a sensible longterm option.
But, other publishers and developers are going the other way, taking their iPhone-developed IP to other mobile devices, including Brew and Java.
UK publisher Connect2Media is bullish on the market, for example.
CEO Eric Hobson told PocketGamer.biz; "We believe there's plenty of life in the conventional carrier element of the mobile games market."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
7 hours, 35 minutes ago
PocketGamer.biz Podcast - ustwo games’ María Sayans on the sustainable strategy behind Monument Valley
News
8 hours, 3 minutes ago
Squad Busters releases globally tomorrow… But is it REALLY the next big thing?
Feature
May 28th, 2024
Hot Five: Disney x Fortnite, Sega’s sonic speed, and a potential Keywords Studios buyout
Feature
May 27th, 2024
“There has been an increase in funding opportunities for African developers with more exciting times to come"
Events
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
For The Win 2024 | Europe | May 29th |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
GDCy Fest 2024 | May 31st | |
GameSummit Summer 2024 | Jun 1st | |
BostonFig Online 2024 | Jun 1st |