Newly launched data mining specialist GamesAnalytics has announced Activision co-founder Alan Miller has joined the team, taking up two positions at the company.

Miller, who was behind Activision's launch back in 1978 and co-founded Accolade six years later, will serve as both strategic advisor and director of North American operations.

Masterful moves

It's an appointment CEO Chris Wright believes will help cement GamesAnalytics position within the industry.

"His decades of experience in the games industry are incredibly valuable to us in our work for leading online game publishers," said Wright.

"Alan understands the great value that our products can add by data mining the massive amounts of player information stored by online game publishers, especially in free-to-play Facebook games, MMO's and virtual worlds that generate revenue from the purchase of virtual goods."

GamesAnalytics is set to cast more light on its operations at GDC, which kicks off in San Francisco on February 28.