User acquisition outfit Fiksu has released November figures for its iPhone download and cost of user indices.
Calculated by tracking the top 200 free iPhone apps on the US App Store, the Fiksu App Store Competitive Index was up 15 percent from October with a daily average of 5.65 million downloads.
The Fiksu Cost per Loyal User Index - the cost of acquiring users - was down four cents to $1.43 from October's $1.47.
"Unlike October's intermittent spikes in downloads and costs, November saw a steady increase in demand for app downloads without any notable fluctuations in mobile app marketing costs - even over Thanksgiving weekend," said Micah Adler, Fiksu's CEO.
"Signs indicate that app marketers have become savvier about planning and executing their ad spends during seasonal periods to avoid paying premium prices for acquiring users," he added.
Data for the indices is sourced from more than 7.6 billion mobile app actions such as app launches, registrations and in-app purchases and more than 156 million downloads recorded by apps marketed via the Fiksu for Mobile Apps user acquisition platform.
[source: Fiksu]
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