Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
Comment & Opinion
Sep 26th, 2018
Chocolate's Unified Auction resolves in-app header bidding conundrum
How Universal Auction can help developers make more money from ads by surfacing higher bids
News
Sep 6th, 2018
AppLovin acquires in-app header bidding company MAX Inc
Discoverability platform expands services to include the new header bidding solution
as
Interview
Aug 22nd, 2018
Adrealm’s general manager for Europe Mei Li-Berlit talks Xhance and tackling fraud
News
Aug 21st, 2018
Ad network ironSource is now available on Google’s AdMob mediation platform
Developers using AdMob can now gain access to Ironsource’s existing marketplace
Comment & Opinion
Aug 20th, 2018
Life in a GDPR world: How the new rules are changing app development, publishing and advertising
as
Interview
Aug 2nd, 2018
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
Interview
Jul 31st, 2018
Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US
as
Comment & Opinion
Jul 27th, 2018
Xhance reinvents game data analytics and performance with blockchain
News
Jul 25th, 2018
Deadpool actor Ryan Reynolds partners with Peak Games for Toon Blast performance marketing campaign
Deadpool actor recorded 30 versions of a commercial for the iterative advertising project
Comment & Opinion
Jul 23rd, 2018
Best practices for implementing six common rewarded video integrations
Facebook Audience Network product marketing manager Amelia Zins deals out the advice