Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
News
Mar 14th, 2019
AppOnboard Studio is a new codeless toolkit for creating app demos
“Our easy to use tool-set completely eliminates all barriers of entry to app development"
News
Mar 14th, 2019
Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads
Solution designed to help optimise user acquisition campaigns
Comment & Opinion
Mar 13th, 2019
2019 is the year of performance programmatic buying - are you ready?
as
News
Mar 12th, 2019
Animoca Brands agrees $8.9m deal to resell iClick advertising inventory
“This deal with Vigame is an important first step in our broader partnership with iClick”
as
Comment & Opinion
Mar 12th, 2019
How live user comments for in-game mobile ads are boosting developer revenues
AdTiming explains the benefits of its Creative Timing and AdMuing tools
News
Mar 6th, 2019
N3twork launches new user acquisition platform for third-party mobile games
Tool was previously used on Legendary: Game of Heroes for iOS and Andorid
News
Feb 13th, 2019
Candy Crush maker King's revenue up in 2018 to $2bn, touts $100m ads business
"The next phase about where the ad business heading is about continued scaling"
Feature
Feb 6th, 2019
Roundtable: Discussing the mobile games market's big 2019 trends in hyper-casual, hybrid monetisation models and midcore's future
News
Feb 4th, 2019
Israel’s Taptica acquired US digital ads firm RhythmOne for $176 million
Deal expected to close in April, taking RhythmOne off the London Stock Exchange
as
Comment & Opinion
Jan 16th, 2019
Tracking popular ad creatives and marketing channels for efficient and effective UA
Comment & Opinion
Jan 8th, 2019
How Mediation is a perfect option for small games studios seeking ad monetisation revenue
News
Dec 24th, 2018
AppsFlyer claims the app ad market will hit $64 billion by 2020
Ads market is set to grow 34 per cent annually on average between 2017 and 2020