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![80-20 rule applies to ad-based monetisation in mobile apps, report claims](https://media.pocketgamer.biz/2015/10/61943/soomla-logo-r100x100.jpg)
80-20 rule applies to ad-based monetisation in mobile apps, report claims
SOOMLA's Mobile Monetisation study analyses ad impressions and revenue generation
![What you don't know about the ads in your app will cost you millions of dollars](https://media.pocketgamer.biz/2017/6/78141/safedk-r100x100.jpg)
What you don't know about the ads in your app will cost you millions of dollars
![Sega's plan to democratise retro gaming with Sega Forever on mobile](https://media.pocketgamer.biz/2017/6/78129/mike-evans-r100x100.jpg)
Sega's plan to democratise retro gaming with Sega Forever on mobile
We speak to Sega Chief Marketing Officer Mike Evans about a new business built on ad revenues
![Atari partners with Tapjoy to bring rewarded ads to its games starting with Rollercoaster Tycoon Touch](https://media.pocketgamer.biz/2017/5/77130/rollercoaster-tycoon-touch-icon-r100x100.jpg)
Atari partners with Tapjoy to bring rewarded ads to its games starting with Rollercoaster Tycoon Touch
![UA checklist: How to tell if your ad partner can deliver](https://media.pocketgamer.biz/2017/6/77572/tal-turpaz-r100x100.png)
UA checklist: How to tell if your ad partner can deliver
InfiApps' Tal Turpaz guides you through choosing the right ad partners for the job
![Game-changer: View-to-play ads signal a revenue shift within games](https://media.pocketgamer.biz/2017/5/77379/yaniv-nizan-r100x100.jpg)
Game-changer: View-to-play ads signal a revenue shift within games
Third-party ad revenue is crucial to developers as the evolution of mobile apps takes another turn
![Mobile marketers are most excited about playable ads in 2017 but video reigns supreme](https://media.pocketgamer.biz/2016/8/69498/adcolony-logo-2016-r100x100.png)