Company Profile

AppLovin

Website www.applovin.com/

About

AppLovin is a mobile app technology platform with team members around the world.

Since launching in 2012, AppLovin has been instrumental in defining many of the world’s most popular mobile apps and game studios. We’ve built an amazing team of talented people who are committed to helping the mobile app industry thrive.

Related People

Cyril Caël

Cyril Caël

Tony Deane

Tony Deane

Manager for Business Development

Johannes Heinze

Johannes Heinze

Managing Director EMEA

Alice Guillaume

Alice Guillaume

Senior Director of Marketing Operations

Adam Foroughi

Adam Foroughi

Kellie Knight

Kellie Knight

Senior Developer

Keith Kawahata

Keith Kawahata

Sarah Lafferty

Sarah Lafferty

Business Development Manager

David White

David White

Senior manager, business development

Mark Rosner

Mark Rosner

Daniel Tchernahovsky

Daniel Tchernahovsky

VP of Global Business Development

+8 more

Accolades

The Top 50 Mobile Game Makers of 2024

The Top 50 Mobile Game Makers of 2023

The Top 50 Mobile Game Makers of 2022

The Top 50 Mobile Game Makers of 2021

The Top 50 Mobile Game Makers of 2020

Articles featuring AppLovin

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Ubisoft turmoil and what happened to Big Fish Games? | Week in Mobile Games podcast

January 31, 2026

Podcast | Episode 81

Ubisoft turmoil and what happened to Big Fish Games? | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 81...

Apple and Google continue to lead in mobile game ads, but AppLovin wins over select genres

December 4, 2025

Applovin Accelerates

Apple and Google continue to lead in mobile game ads, but AppLovin wins over select genres

The AppsFlyer Performance Index - 2025 Edition highlights "sharper competition" and "maturing ecosystems"

AppLovin revenue rises 68% to $1.4bn in Q3 2025

November 13, 2025

AppLovin revenue rises 68% to $1.4bn in Q3 2025

The company sold off its games division in Q2 as its ads business continues to grow

AppLovin shuts down Array software amid allegations of unauthorised app installs

October 17, 2025

Closure Announcement

AppLovin shuts down Array software amid allegations of unauthorised app installs

The company said the product was discontinued last quarter due to poor economic viability

The Top 50 Mobile Game Makers revealed, and crisis in the EU's games industry | Week in Mobile Games podcast

October 12, 2025

Podcast | Episode 68

The Top 50 Mobile Game Makers revealed, and crisis in the EU's games industry | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 68...

SEC launches investigation into AppLovin’s data collection practices

October 7, 2025

SEC launches investigation into AppLovin’s data collection practices

The probe focuses on claims that AppLovin breached partner agreements to deliver targeted ads

AppLovin rebrands consumer-facing ads offering to Axon

October 2, 2025

AppLovin rebrands consumer-facing ads offering to Axon

The app tech company has been expanding into web and e-commerce, moving away from its apps business

AppLovin shares jump as it joins S&P 500

September 11, 2025

AppLovin shares jump as it joins S&P 500

Move comes as the ads firm's share price surges

Hot Five: Clash Royale’s Brawl Stars moment, AppLovin vs Unity, and the NextBeat team joins Duolingo

August 11, 2025

Hot Five: Clash Royale’s Brawl Stars moment, AppLovin vs Unity, and the NextBeat team joins Duolingo

Our quick-fix roundup of the hottest stories on PocketGamer.biz

The Esports World Cup unpacked and lightning strikes twice for Supercell | Week in Mobile Games podcast

Podcast | Episode 63

The Esports World Cup unpacked and lightning strikes twice for Supercell | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 63...

AppLovin and Unity spar, Talofa’s fitness-first focus, and is the Online Safety Act fit for purpose? | Week in Views

AppLovin and Unity spar, Talofa’s fitness-first focus, and is the Online Safety Act fit for purpose? | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

How much direct-to-consumer revenue are mobile games publishers making?

How much direct-to-consumer revenue are mobile games publishers making?

All the major mobile games companies are talking about it. And the results are in

AppLovin brushes off Unity Vector challenge to ads business

AppLovin brushes off Unity Vector challenge to ads business

"Our market penetration inside gaming is really large at this point. It's materially higher than 70%"

AppLovin revenue surges 77% to $1.3bn in Q2

AppLovin revenue surges 77% to $1.3bn in Q2

Net income rises by 164% Y/Y to $820 million

Tripledot completes $800m acquisition of AppLovin game studios

Tripledot completes $800m acquisition of AppLovin game studios

Following the acquisition, Tripledot now operates 12 studios, including the 10 acquired from AppLovin

Machine Zone reduced to minimal core team operating Game of War and Mobile Strike

Machine Zone reduced to minimal core team operating Game of War and Mobile Strike

Studio no longer has the capacity to work on new games

Hot Five: Golden Week 2025, web shop advancements, and Tripledot to acquire AppLovin’s games business

Hot Five: Golden Week 2025, web shop advancements, and Tripledot to acquire AppLovin’s games business

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Tim Sweeney's epic App Store win and Tripledot's transformational AppLovin deal | Week in Mobile Games podcast

Podcast | Episode 52

Tim Sweeney's epic App Store win and Tripledot's transformational AppLovin deal | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 52...

How Tripledot's AppLovin deal is positioning it as a major global force in mobile games

Major Acquisition

How Tripledot's AppLovin deal is positioning it as a major global force in mobile games

We speak with Tripledot CEO and co-founder Lior Shiff on the $800m acquisition of AppLovin’s games business

AppLovin reports 40% revenue growth in Q1 2025 to reach $1.48bn

Earnings Report

AppLovin reports 40% revenue growth in Q1 2025 to reach $1.48bn

The ad tech firm's apps revenue declined by 14% to $325m

AppLovin proposes strategic merger with TikTok Global

Proposed Merger

AppLovin proposes strategic merger with TikTok Global

The firm projects TikTok's ad revenue outside China to reach 80bn with the integration of its Axon AI

Tripledot to acquire AppLovin’s games business in transformative deal

Tripledot to acquire AppLovin’s games business in transformative deal

Deal worth $400m in cash plus a 20% stake in Tripledot's common equity

Hot Five: Clash of Clans: The Epic Raid board game, Machine Zone CEO out, and Final Fantasy XIV Mobile’s tentative launch date

Hot Five: Clash of Clans: The Epic Raid board game, Machine Zone CEO out, and Final Fantasy XIV Mobile’s tentative launch date

Our quick-fix roundup of the hottest stories on PocketGamer.biz

AppLovin and Machine Zone layoffs, celebrity marketing, and Supercell's aversion to soft launch | Week in Mobile Games podcast

Podcast | Episode 50

AppLovin and Machine Zone layoffs, celebrity marketing, and Supercell's aversion to soft launch | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 50...

Machine Zone CEO out as AppLovin lays off 97 staff

Machine Zone CEO out as AppLovin lays off 97 staff

Machine Zone CEO and design director out as ad tech firm makes another round of job cuts

Trump tariffs chaos and Supercell doubles down on celebrity marketing and investments | Week in Mobile Games podcast

Podcast | Episode 49

Trump tariffs chaos and Supercell doubles down on celebrity marketing and investments | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 49...

Trump tariffs send gaming and tech stocks tumbling amid global economic turmoil

Trump tariffs send gaming and tech stocks tumbling amid global economic turmoil

Fallout from the emerging trade war hits the games industry

Hot Five: AppLovin wants to acquire TikTok, Supercell's film and TV ambitions, and Netflix Stories cancelled

Hot Five: AppLovin wants to acquire TikTok, Supercell's film and TV ambitions, and Netflix Stories cancelled

Our quick-fix roundup of the hottest stories on PocketGamer.biz

AppLovin wants to partner with

AppLovin wants to partner with "undermonetised" TikTok globally

CEO Adam Foroughi opens up on the ad tech firm's interest in acquiring TikTok and its plans for the video-sharing platform

AppLovin confirms interest in acquiring TikTok

AppLovin confirms interest in acquiring TikTok

Ad tech firm exploring purchase of video-sharing app in all markets outside of China

AppLovin and Amazon rumoured among potential TikTok buyers ahead of April 5th deadline

AppLovin and Amazon rumoured among potential TikTok buyers ahead of April 5th deadline

The social media app’s original ban in January 2025 was postponed to allow more time for a sale

AppLovin shares dive 19% after latest short-seller report

AppLovin shares dive 19% after latest short-seller report

Muddy Waters claims ad tech firm violates platforms' terms and conditions; AppLovin CEO says it's "easy to discredit a short report like this in minutes"

Hot Five: Goddess of Victory: Nikke hits $1bn, Pokémon Go spikes to 2025 high, and AppLovin's shock buyer

Hot Five: Goddess of Victory: Nikke hits $1bn, Pokémon Go spikes to 2025 high, and AppLovin's shock buyer

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Tripledot’s surprise acquisition of AppLovin's games business | Week in Mobile Games podcast

Podcast | Episode 45

Tripledot’s surprise acquisition of AppLovin's games business | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 45...

It was Tripledot?! What the UK studio's acquisition of AppLovin's games business means

It was Tripledot?! What the UK studio's acquisition of AppLovin's games business means

The mystery buyer was revealed this week

Report: Tripledot to buy AppLovin’s games business

Report: Tripledot to buy AppLovin’s games business

PocketGamer.biz has also heard the buyer is a London-based company

Hot Five: Pokémon wins legal battle, Playtika’s $450m

Hot Five: Pokémon wins legal battle, Playtika’s $450m "bolt-on" M&A, and Supercell unveils Boat Game

Our quick-fix roundup of the hottest stories on PocketGamer.biz

AppLovin selling games business to private company for $500m in cash and $400m in shares

AppLovin selling games business to private company for $500m in cash and $400m in shares

Buyer has entered into a term sheet with AppLovin and aims to borrow up to $250m to fund the deal

AppLovin vs. short-sellers | Week in Mobile Games podcast

Podcast | Episode 44

AppLovin vs. short-sellers | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 44...

AppLovin labels short-seller reports “nefarious” and “misleading” as shares sink

February 26, 2025

AppLovin labels short-seller reports “nefarious” and “misleading” as shares sink

Ad tech firm goes on the offensive after research companies make series of accusations against its business practices

How Brawl Stars succeeded and Squad Busters struggled, and AppLovin's $900m games fire sale | Week in Mobile Games podcast

February 17, 2025

Podcast | Episode 42

How Brawl Stars succeeded and Squad Busters struggled, and AppLovin's $900m games fire sale | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 42...

Hot Five: Unity’s latest layoffs, Supercell’s record $3bn year, and AppLovin’s plans to sell off apps business

February 17, 2025

Hot Five: Unity’s latest layoffs, Supercell’s record $3bn year, and AppLovin’s plans to sell off apps business

Our quick-fix roundup of the hottest stories on PocketGamer.biz

AppLovin to sell apps business for $900m as it focuses on ads

February 13, 2025

AppLovin to sell apps business for $900m as it focuses on ads

But ads firm didn't disclose which company would acquire its games portfolio

AppLovin's Sarah Lafferty on the evolution of user acquisition in 2025 and beyond

January 9, 2025

Speaker Spotlight

AppLovin's Sarah Lafferty on the evolution of user acquisition in 2025 and beyond

"One of the biggest challenges for gaming companies is finding that delicate balance of monetising their apps in an effective manner, while still providing an enjoyable user experience..."

Xbox and Adjust mishandle their PR and Supercell's culture revolution | Week in Mobile Games podcast

November 30, 2024

Podcast | Episode 38

Xbox and Adjust mishandle their PR and Supercell's culture revolution | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 38...

Singular CEO launches tirade against rival Adjust following layoffs

November 29, 2024

Singular CEO launches tirade against rival Adjust following layoffs

Eliashiv attacks rival follow new Adjust CEO's claims the MMP industry has "stagnated in recent years"

Hot Five: Monopoly Go’s 58% decline, Adjust lays off staff, but

November 25, 2024

Hot Five: Monopoly Go’s 58% decline, Adjust lays off staff, but "seismic" Pokémon TCG Pocket could be the next Pokémon Go

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Adjust names new CEO amid layoffs

November 23, 2024

Executive Shuffle

Adjust names new CEO amid layoffs

Andrey Kazakov returns to the company to take the top role

AppLovin-owned Adjust lays off staff

November 22, 2024

AppLovin-owned Adjust lays off staff

Mobile app measurement firm was acquired in April 2021

AppLovin's Q3 revenue hits $1.2 billion marking 39% year-over-year growth

November 8, 2024

Earnings Report

AppLovin's Q3 revenue hits $1.2 billion marking 39% year-over-year growth

Software platform revenue rose to $835 million a 66% increase year-over-year