Best Of 2025
The Top 50 Mobile Game Makers of 2025
The mobile movers and shakers of the last 12 months revealed!
Company Profile
Playtika
Website
www.playtika.com/
About
Playtika smash art together with science to bring the most engaging and fully customized game experiences. Their diverse portfolio of games is synchronized across platforms and devices. Anywhere. Anytime.
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CEO
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+6 more
Accolades
Articles featuring Playtika
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Podcast | Episode 64
ChinaJoy insights and DTC earnings uncovered | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 64...
Money Makers
How much direct-to-consumer revenue are mobile games publishers making?
All the major mobile games companies are talking about it. And the results are in
Financials
Playtika eyes bullish 40% direct-to-consumer revenue
DTC sales were up 1.3% year-over-year to $175.9m in Q2
Podcast | Episode 57
The solitaire gold rush and Finland's new immigration rules bite | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 57...
Week In Views
Kickstarter's curious campaigns, Finland's new immigration rules, and why publishers love solitaire | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Solitaire's Secret Sauce
Why are the world's top games publishers making solitaire games and has Playtika already won?
As solitaire installs rise for seven consecutive years to a record-breaking 347m, we ask game design consultant Jakub Remiar for further insight
Ip Strategy
How Playtika tackles its evolving IP partnerships
We caught up with Solitaire Grand Harvest general manager Roi Glazer to discuss the power of of brand partnerships
Job Losses
Playtika layoffs hit Best Fiends and Redecor teams
Redundancies come shortly after Wooga saw around 50 job cuts
Fixing The Bad Ads Problem
Bad ads are killing the mobile gaming experience - here's how we fix it
Malicious. Sexist. Misleading - and often unskippable. How do we fix the mobile ads problem?
Hot Five
Hot Five: Pokémon wins legal battle, Playtika’s $450m "bolt-on" M&A, and Supercell unveils Boat Game
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Playtika's M&a Plans
Playtika allocates up to $450m for “bolt-on” M&A activity over next three years
Publisher reports direct-to-consumer and overall revenue growth in Q4
Dream Deal
Playtika completes acquisition of Dice Dreams developer SuperPlay
The deal could be worth up to $1.95 billion, depending on SuperPlay’s performance in the next three years
Hot Five
Hot Five: Supercell acquires Space Ape, Pokémon TCG Pocket’s strong start, and Goddess of Victory: Nikke approaches $1 billion
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Earnings Report
Playtika reports Q3 revenue of $620 million as DTC platforms drive 8.3% growth
Revenue from the top three games grew 1.1% but decreased 0.8% year-over-year
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Mobile Mavens
Mobile Mavens: Is Playtika’s acquisition of SuperPlay worth the big bucks? And what does it mean for M&A activity
Playtika is set to acquire Dice Dreams creators SuperPlay for up to $1.95 billion
Hot Five
Hot Five: Pokémon’s Palworld lawsuit, Playtika’s acquisition, and Ubisoft gets workers back to the office
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 29
Playtika acquires SuperPlay, and the secret multi-billion dollar games platform WeChat Minigames | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 29...
Week That Was
Playtika’s big acquisition of SuperPlay, EA’s all in on AI and Flappy Bird is back | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Super Acquisition
Playtika to acquire Dice Dreams developer SuperPlay for up to $1.95 billion
Deal will see publisher pay $700 million up-front and a further potential $1.25 billion based on successfully hitting financial targets
Playtika Profits
Playtika’s profits surge 63.4% to $86.6 million as it reverses 'no new games' strategy
Direct-to-consumer revenue increased but overall revenue is down in Q2 2024 as the company reveals a return to game production
Tough Times
2024's games industry lay-offs: The stories so far - all in one place
The second half of the year is still providing tough times. Here are all the companies that have resized, restructured and shed staff so far this year
Hot Five
Hot Five: Disney x Fortnite, Sega’s sonic speed, and a potential Keywords Studios buyout
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Job Cuts
Playtika eliminates CRO and COO positions in new job cuts
CEO Robert Antokol will now oversee all former COO and CRO direct reports
Hot Five
Hot Five: EA layoffs, Unity shares falls amid restructure, and Rollic picks up Barbie licence
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Financial Outlook
Playtika no longer up for sale as it pays share dividends and promises more M&A
Their latest numbers have prompted the company to pause its "strategic alternatives process" which saw them halting work on new titles and changing direction
Hot Five
Hot Five: Global layoffs continue, playtime rises, and Monster Hunter celebrates 20 years
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Job Losses
Playtika to cut 300 - 400 more jobs in latest rounds of layoffs
Another 10% of the workforce are set to go following the loss of jobs through 2022 and an unsuccessful attempt to acquire Rovio in 2023
Major Milestone
June’s Journey’s $1billion revenue makes German gaming history
Wooga’s flagship has reached the $1 billion mark just after sixth anniversary - the first game from Germany to do so
Military Move
14% of Playtika’s Israeli employees summoned to military reserves
Approximately 150 of Playtika Israel’s 1,100 employees have joined the country’s military reserves
Playtika Financials
Playtika generated $630.1 million in the third quarter of 2023
The company saw declines in the latest in a series of weak financial quarters
Playtika Acquisitions
From Wooga to Innplay Labs: Inside Playtika’s shopping spree
The Israeli gaming giant has made a number of high-profile acquisitions. Here's the list from start to finish
Acquisition
Playtika closes acquisition of Innplay Labs
The acquisition was valued at up to $300 million
Ghost Detective
Playtika subsidiary Wooga unveils Ghost Detective on Netflix
The hidden object game is the latest step in fulfilling Netflix’s gaming ambition
Acquisition
Playtika set to acquire Innplay Labs for up to $300 million
The acquisition includes an $80 million upfront fee
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Jobs News
August's Mobile Movers and Shakers: Ahmed Sharif joins Sandsoft, Jeaneane Falkler moves to Room 8 and more
August has seen some significant moves by some of the industry's biggest company's - here's the highlights from the last week
Stocks
Playtika investor confidence grows despite recent financials
Estimations of the company's stock have risen since their most recent financial release
Financials
Playtika latest results show decreases in revenue & paying users
The company previously halted all further development on new titles in favour of concentrating on their existing portfolio
Acquisition
Playtika acquires Azerion's Youda Games portfolio for upwards of $89.1 million
Azerion is selling the portfolio as part of its business refocus with an earnout agreement potentially pushing the price even higher
Deals
Sega's Rovio deal clears regulatory hurdles and gets the green light
Barring a sudden 11th hour flap, the Sega's Rovio acquisition is set to go ahead
Job News
July's Mobile Movers and Shakers: Roblox appoints new chief partnership officer and Playtika sees a hiring spree
July has seen some significant moves by some of the industry's biggest company's - here's just a few
Stocks
EA and other video game stocks see big boost as M&A fever creeps in
Shares are trading ‘in sympathy’ with Microsoft and ABK as the AquiBlizz saga looks set to close
Stocks
Playtika bounces back as bank upgrades mobile developer from "Underperform" to "Neutral"
The upgraded rating saw a small but noticeable rise in stock price by 4%
World Rainforest Day
Playtika will secure over 314 thousand acres of land in the Amazon
The latest House of Fun Impact initiative is in partnership with environmental rewards program Dots Eco
Rumours
Could Playtika be a target for a buyout?
After a strategic review last year resetting the company's course, buyers are reportedly showing interest
State Of Play
Case study: Boosting revenue in Solitaire Grand Harvest
Game mechanics go under the microscope… We go in deep with a case study that boosted its revenue despite key industry challenges
Discussions
Rovio halts discussions with Playtika with no deal in sight
The Israeli publisher had been eager to make a cash offer to buy the Angry Birds developer
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss loot boxes, mobile moves and giant slaying…