Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
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- Profile [7]
- Mobile Mavens [7]
News
Mar 6th, 2019
N3twork launches new user acquisition platform for third-party mobile games
Tool was previously used on Legendary: Game of Heroes for iOS and Andorid
News
Feb 13th, 2019
Candy Crush maker King's revenue up in 2018 to $2bn, touts $100m ads business
"The next phase about where the ad business heading is about continued scaling"
Feature
Feb 6th, 2019
Roundtable: Discussing the mobile games market's big 2019 trends in hyper-casual, hybrid monetisation models and midcore's future
News
Feb 4th, 2019
Israel’s Taptica acquired US digital ads firm RhythmOne for $176 million
Deal expected to close in April, taking RhythmOne off the London Stock Exchange
as
Comment & Opinion
Jan 16th, 2019
Tracking popular ad creatives and marketing channels for efficient and effective UA
Comment & Opinion
Jan 8th, 2019
How Mediation is a perfect option for small games studios seeking ad monetisation revenue
News
Dec 24th, 2018
AppsFlyer claims the app ad market will hit $64 billion by 2020
Ads market is set to grow 34 per cent annually on average between 2017 and 2020
News
Dec 19th, 2018
Developer survey shows in-game ads are an increasingly lucrative monetisation option
The number of games making a majority of revenue through in-game adverts has increased 29 per cent
Job News
Nov 6th, 2018
Tappx hires Spanish advertising veteran José Pacheco to expand into digital TV and audio advertising
Ad tech company hopes Pacheco hire will help it grow into new digital advertising markets
as
Comment & Opinion
Nov 6th, 2018