June's Success Stories
GameRefinery publishes mobile game market review for June 2022
RPGs and minigame modes were some of the month’s highlights
Company Profile
Roblox
Website
www.roblox.com
About
With the largest user-generated online gaming platform, and over 15 million games created by users, Roblox claim to be the #1 gaming site for kids and teens (comScore). Every day, virtual explorers come to Roblox to create adventures, play games, role play, and learn with their friends in a family-friendly, immersive, 3D environment.
Related People
Jonathan Vlassopulos
Vice President and Global Head of Music
Claus Moberg
VP, Engineering
Morgan McGuire
Chief scientist
Laura Higgins
Director of Community Safety & Civility
David Baszucki
CEO
Julian Walshaw-Vaughan
Vice President Of Engineering
John Stauffer
VP of engineering
Michael Guthrie
CFO
Dan Sturman
Chief Technology Officer
Rick Silvestrini
Chief Marketing & Revenue Officer
Stefano Corazza
Head of Roblox Studio
Morgan Tucker
Head of Product for the Social Group
Corey Robinson
Software Engineer
Tami Bhaumik
VP, Marketing
Remy Malan
VP of Customers
Nick Tornow
VP of Engineering for Development
+13 more
Accolades
Articles featuring Roblox
We Gucci
Gucci forms permanent presence in Roblox with Gucci Town
Gucci Town, a “virtual piazza in the landscape of Roblox” follows Spotify, Gap, McLaren, the Brit Awards, and near-countless others
Roblox Role
Roblox hires former Zynga and Twitter exec Nick Tornow
Former Zynga CTO joins Roblox as vice president of technology
Rocky Roblox Report
Roblox sees 54.1 million DAUs, despite sharp declines in engagement
Per daily average user, average bookings were at $11.67 in Q1
Metaverse Of Madness
Spotify jumps into the metaverse with Roblox
Spotify Island claims to allow users the opportunity to “mingle with artists” and acquire “exclusive virtual merch”
In The Blue Corner
Roblox voices support for Apple in Epic Games legal dispute
Metaverse platform states that the App Store provides "greater legitimacy" for users
Music In The Metaverse
Roblox to host 24kGoldn virtual concert
Taking place in San Dorado with first performance of new single
Racing In Roblox
McLaren MCL36 is first F1 car reveal in Roblox
Unveiled in the metaverse
Meet The Experts
Speaker Spotlight: Roblox's Laura Higgins on creating safer social environments
Meet the metaverse experts at Pocket Gamer Connects London, February 14-15
Adding Ads
Anzu partners with Top Down Games to integrate ads in All Star Tower Defense Roblox experience
In-game ads integrated as billboards, banners or on buildings
Virtual Vip Party
Roblox to host virtual VIP party for the Brit Awards
Will include live performances from Adele, Ed Sheeran, Pink Pantheress, and more
Enter The Guetta-verse
David Guetta to perform DJ set on Roblox
Intergalactic-themed set will last 45 minutes
Roblox Retracted
Roblox removes Chinese app LuoBuLesi to rebuild
Removed from mainland app stores in December
Tax Loophole
Roblox founder David Baszucki alleged to have exploited tax break loophole
Accused of exploiting loophole 'at least 12 times'
Metaverse Merchandise
Forever 21 partners with Virtual Brand Group to launch Roblox retail experience
Buying and selling merch in the metaverse
Tencent On Top
More than $1 billion generated by eight mobile games each in 2021
PUBG Mobile is the highest-grossing for a second year
Roblox Reprimanded
Roblox under fire for stock market-like collectibles and minimal safeguarding
YouTube channel People Make Games outlines four concerns with the platform's operations
Fashionably Festive
Roblox partners with Ralph Lauren for holiday event
Featuring exclusive gender-neutral digital clothing items
Roblox Red Carpet
Roblox brings The Fashion Awards experience to the metaverse
Features exclusive in-game items designed by Gucci
Make Some Moves
Nike brings Nikeland to the Roblox metaverse
Encourages players to get active using phones
A-o-k
Tai Verdes and Roblox announce an exclusive avatar-led concert
Performance will include new single Let’s go to Hell
On The Up
Roblox sees Q3 FY21 revenue rise 102% to $509 million
Roblox was played for more than 11 billion hours this quarter
Vroom
Nascar’s crossover with Roblox sees the addition of next gen race car
Follows a contest held on Reddit
Outage Outcomes
Users flocked to Among Us and Minecraft during Roblox Outage
Among Us saw sharp rise in downloads during the outage
Growing Pains
Roblox servers are back online following three-day outage
Reportedly not due to external intrusion
News
Chipotle is the first restaurant brand to open in Roblox
This comes as part of Chipotle’s 21st Boorito celebration
Roblox Rave
Roblox announces World Party, its first metaverse music festival
Virtual performances from EDC Las Vegas 2021 roster starts 23 October
Monetise The Metaverse
Anzu partners with Roblox creators, bringing in-game ads to platform
Will provide an additional revenue stream for creators
Deep Dive
Analytics platform Dive integrates with Roblox
40 million DAUs to mine
Pgc Digital #8
PGC Digital: The Roblox approach to designing in the metaverse
"We incorporate the player and their uniqueness into the composition"
Speaker Spotlight
Roblox's Morgan Tucker on designing for the Metaverse
Find out more at Pocket Gamer Connects Digital #8
Rock For Roblox
Roblox hosting Twenty One Pilots Concert Experience on 17 September
Featuring pre-concert experiences and virtual merchandise
Best Of 2021
The Top 50 Mobile Game Makers of 2021
The movers, the shakers, and all those funky moneymakers
Ongoing Battle
Roblox community is recreating mass shootings
"We do not tolerate racism, discriminatory speech, or content related to tragic events"
One Block At A Time
Roblox sees Q2 2021 revenue up 127% to $454 million
Player growth particularly strong in APAC
Building Communities
Updated: Roblox acquires online communities platform Guilded for $90 million
Guilded will continue to operate as an independent product
Winner Winner
PUBG Mobile dethrones Honor of Kings for July global revenue
The battle royale jumped ahead by almost $70 million
Blox Party
UK rapper KSI to host album launch party via Roblox
The artist will perform several of the songs from his second studio album
Honourable
Mobile games spending reached $7.3 billion in June 2021
Honor of Kings, PUBG mobile and Ni No Kuni Cross Worlds lead the show
Move Over Spotify
Roblox strikes deal with Sony Music to bring more artists to the gaming platform
"We look forward to expanding our successful partnership…"
Bloc Party Cancelled
Update: Roblox responds to $200 million lawsuit over alleged music misuse
Ariana Grande, Deadmau5, Ed Sheeran and more
Poc In Mobile
Roblox's VP of engineering Julian Walshaw-Vaughan on diversity in games
For real change, we need more inclusion
Flying High
Top Roblox game Adopt Me devs launch as Uplift Games
Looking to expand headcount and launch new products
Blox Party
Roblox revenue up 140% to $387 million in Q1 2021
Looking to hire more engineering talent
Beyond Games
Roblox: In the metaverse, we can improve on reality
Roblox's Morgan Tucker on that Lil Nas X concert
Speaker Spotlight
Roblox's Jonathan Vlassopulos on music biz meets the metaverse
Pocket Gamer Connects Digital #6 kicks off on April 19th
Welcome Aboard
Morgan McGuire joins Roblox as chief scientist
Previously worked for Nvidia
Show Me The Money
Roblox hits $38 billion market cap at end of first day on stock exchange
"To all those who helped us get one step closer to fulfilling our vision of the Metaverse – thank you"
Money Money Money
Roblox Mobile smashes through $2.5 billion in lifetime revenue
Ahead of its direct listing on the NYSE
Making Bank
Roblox predicts $1.5 billion in revenue for 2021
A potential growth of 56% to 64% year-on-year