Jobs Roundup
October 2025’s Movers and Shakers: Unity's latest leadership shift, new Kokku execs, InnoGames names CEO, and more
Our regular roundup of the mobile games industry's movers and shakers
Company Profile
Roblox
Website
www.roblox.com
About
With the largest user-generated online gaming platform, and over 15 million games created by users, Roblox claim to be the #1 gaming site for kids and teens (comScore). Every day, virtual explorers come to Roblox to create adventures, play games, role play, and learn with their friends in a family-friendly, immersive, 3D environment.
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Accolades
Articles featuring Roblox
Online Safety
Update: Iraq bans Roblox over child safety concerns
The government said Roblox’s chat features exposed children to exploitation and cyber-extortion
New Partnerships
Mattel expands Roblox partnership with Monster High debut
Monster High debuts on Roblox October 24th, marking Mattel’s first self-published title on the platform
New Offerings
Roblox is now available on the Samsung Galaxy Store
The move strengthens Samsung’s growing focus on mobile gaming and player rewards
Hot Five
Hot Five: The Digital Fairness Act, Umamusume’s $2.5bn milestone, and Steal a Brainrot sets new industry record
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Online Safety
Roblox launches Parent Council to promote safety and positivity on the platform
The council will unite up to 40 parents and caregivers from North America and Europe
Roblox Record
Roblox’s Steal a Brainrot becomes first game to surpass 25m concurrent players
The experience bested Grow a Garden for the top spot in September, then hit a new industry milestone this October
Best Of 2025
The Top 50 Mobile Game Makers of 2025
The mobile movers and shakers of the last 12 months revealed!
Lawsuit
Anapol Weiss files lawsuits against Roblox over alleged child grooming and abuse
The lawsuits claim Roblox prioritised profit over safety, failing to enforce key protections like age checks and moderation
Partnerships
BBC Studios brings Great British Bake Off to Roblox with Star Baker game
Star Baker will bring baking challenges inspired by the show to the Roblox platform
Podcast | Episode 66
UGC platform revenue share, app store competition, and Fire Emblem's surprise launch | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 66...
Creator Chief
Roblox appoints ex-Zynga and Airbnb veteran Vlad Loktev as chief creator ecosystem officer
He will start the new role on September 29th, 2025, set to lead developer relations and platform events
Online Safety
Kuwait temporarily blocks Roblox over child safety concerns
The country joins Turkey, Oman, China, and Qatar in restricting the platform
Job News
Roblox recruits Unity's Mike Schoelch as new head of agency partnerships
Schoelch will lead agency development within the company's global brand partnerships and advertising division
New Offerings
Roblox launches The Takeover event to showcase genre diversity
The Takeover spans 48 games, from survival titles like Pressure to roleplay experiences such as Dress to Impress
New Offerings
Blueberry Stage launches on Roblox to host virtual performances with K-pop group aespa
aespa to headline the debut show on September 12th with an exclusive live performance
Winners Revealed
Roblox reveals 2025 Innovation Awards winners
Steal a Brainrot was honoured for Best Creative Direction and recently surpassed 20m concurrent players
New Offerings
Roblox creators will now earn 8.5% more from Developer Exchange
UGC platform reveals swathe of new tools including 4D object creation, real-time voice translation and speech-to-text APIs
Roblox Rising
Roblox’s peak concurrent user count hits record 47.4m as Steal a Brainrot and Grow a Garden compete
Steal a Brainrot has become the platform’s second experience to hit 20m concurrent users
Jobs Roundup
August 2025’s Movers and Shakers: Playtika promotions, Appcharge's senior hire, SayGames' new head of PR, and more
Our regular roundup of the mobile games industry's movers and shakers
Hot Five
Hot Five: Mobile Games Awards winners revealed, India bans real-money games, and NextBeat shutting down Beatstar
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Shares And Safety
Roblox shares decline 6% after new lawsuits raise child safety concerns
Shares have hit a two-month low but remain up year-over-year
Protective Partnership
Roblox asks "vigilante groups" to leave child protection to experts, AI and law enforcement
The platform is partnered with law enforcement and has AI-based Sentinel to detect signs of exploitation
Online Safety
Roblox open-sources Sentinel AI to detect harmful chat messages
Now open-source so other platforms can integrate the technology
Building Blocks
Roblox daily active users surges 41% to 112m in Q2
Revenue and bookings up as losses continue
New Offerings
Roblox launches new learning hub for students
Children can build online safety skills in Google Be Internet Awesome World or learn coding with Lua Learning
Week In Views
Moon Active takes aim at Scopely, Roblox opens doors to Major IPs, and Rollic's $100m hit | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Underrated?
The UGC revolution the games industry is clueless about
How well do you know UGC?
Online Safety
Roblox rolls out Trusted Connections and new parental tools in major safety update
Roblox said its updates aim to balance teen independence with strong safety measures.
New Offerings
Roblox License Manager hands creators major IP for games
Roblox said creators are on track to surpass $1 billion in earnings this year
Industry Insights
Industry Insights: The future of Xbox, the new platform gold rush, and Supercell's experimental release strategy
Analysis from around the industry
Hot Five
Hot Five: Kingshot and SD Gundam G Generation Eternal shoot past $100m, and Grow a Garden hits 21m concurrent users
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 58
The UK games industry's £30m boost and Grow a Garden transforms Roblox | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 58...
Roblox Record
Roblox’s Grow a Garden hits industry record 21.3m concurrent users, surpassing PUBG, Fortnite and more
The Roblox experience more than doubled its 8.9m record set in May
Jobs Roundup
June 2025’s Movers and Shakers: Unity CTO exits, Embracer appoints new CEO, Roblox gets a CFO, and more
Our regular roundup of the mobile games industry's movers and shakers
Job News
Roblox names Naveen Chopra as new chief financial officer
Chopra is succeeding Michael Guthrie, who will be stepping down as CFO to pursue personal interests
New Offerings
Google brings Play Points to Roblox with launch of Diamond District experience
The search giant said the experience will be live until July 2nd, 2025
Hot Five
Hot Five: Wuthering Waves makes $317m in first year, Scopely closes $3.5bn Niantic deal, and Epic Games Store hits 40m mobile installs
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Growing Gamers
Roblox game Grow a Garden beats Steam with record concurrent user high of 8.9m
Steam’s highest concurrent users in a single game was achieved in 2018, with 3.2m players in PUBG: Battlegrounds
New Offerings
Roblox unveils License Manager to let developers build with popular IPs
The tool is set to launch in Q3
Job News
Roblox names Dr. Elizabeth Milovidov as head of parental advocacy
She will lead efforts to build partnerships and programs that support parents in guiding their families through Roblox
Earnings Report
Roblox delivers $1.04bn revenue in Q1 2025 despite $215m net loss
Users spent 21.7bn hours engaged on the platform, marking a 30% increase
Acqusitions
Super League acquires Supersocial to expand interactive brand integrations on Roblox
Superficial CEO Mr. Raz-Fridman will now serve as an advisor to Super League
Lawsuit
Update: Roblox and Discord hit with lawsuit over alleged sexual exploitation of minor
Despite being aware of safety tools on Roblox, the plaintiff's parents believed these measures were insufficient
Robux Regions
Roblox introduces regional pricing
The pricing model will be updated periodically to keep in line with market conditions
Mobile Majority
80% of Roblox users are on mobile, contributing 46% of Robux revenue
iOS owners contributed 30% of 2024’s Robux revenue, compared to 16% generated via Google Play
Content Check
Roblox launches new parental controls to block specific friends and experiences
The update builds upon Roblox allowing parents to view friends lists
Developer Tools
Roblox launches Cube 3D and mesh generation API for creators
Open-source version of Cube 3D will be available from next week
Major Market
PGC San Francisco 2025 nears after US mobile gamers spend record-breaking $28bn
Monopoly Go was the highest-grossing game on mobile, while Call of Duty: Black Ops 6 took the console crown
Growth Engines
The need for growth engines: What they are and why they matter
According to a recent report by analyst Matthew Ball, the games industry shows significant growth potential in 2025. We explore what that means here - and at PG Connects San Francisco