Job News
Roblox names Dr. Elizabeth Milovidov as head of parental advocacy
She will lead efforts to build partnerships and programs that support parents in guiding their families through Roblox
Company Profile
Roblox
Website
www.roblox.com
About
With the largest user-generated online gaming platform, and over 15 million games created by users, Roblox claim to be the #1 gaming site for kids and teens (comScore). Every day, virtual explorers come to Roblox to create adventures, play games, role play, and learn with their friends in a family-friendly, immersive, 3D environment.
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Accolades
Articles featuring Roblox
Earnings Report
Roblox delivers $1.04bn revenue in Q1 2025 despite $215m net loss
Users spent 21.7bn hours engaged on the platform, marking a 30% increase
Acqusitions
Super League acquires Supersocial to expand interactive brand integrations on Roblox
Superficial CEO Mr. Raz-Fridman will now serve as an advisor to Super League
Lawsuit
Update: Roblox and Discord hit with lawsuit over alleged sexual exploitation of minor
Despite being aware of safety tools on Roblox, the plaintiff's parents believed these measures were insufficient
Robux Regions
Roblox introduces regional pricing
The pricing model will be updated periodically to keep in line with market conditions
Mobile Majority
80% of Roblox users are on mobile, contributing 46% of Robux revenue
iOS owners contributed 30% of 2024’s Robux revenue, compared to 16% generated via Google Play
Content Check
Roblox launches new parental controls to block specific friends and experiences
The update builds upon Roblox allowing parents to view friends lists
Developer Tools
Roblox launches Cube 3D and mesh generation API for creators
Open-source version of Cube 3D will be available from next week
Major Market
PGC San Francisco 2025 nears after US mobile gamers spend record-breaking $28bn
Monopoly Go was the highest-grossing game on mobile, while Call of Duty: Black Ops 6 took the console crown
Growth Engines
The need for growth engines: What they are and why they matter
According to a recent report by analyst Matthew Ball, the games industry shows significant growth potential in 2025. We explore what that means here - and at PG Connects San Francisco
Mena Expansion
Roblox rolls out Arabic language support
The UGC platform has seen daily active users grow by an average of 80% across five MENA countries
Investigations
Roblox is under SEC investigation
News follows a Hindenburg report in October that claimed misrepresentation of player metrics and a downplaying of child safety issues
Earnings Report
Roblox revenue up 32% in Q4 2024 as losses narrow
UGC platform averaged 82.9 million daily active users in 2024, up 21% year-over-year
Lawsuit
Roblox sues PlayerAuctions over ‘unauthorised’ digital goods sales
It claims 8% to 10% of players appealing bans for real-money trading referenced PlayerAuctions
Hot Five
Hot Five: 2024’s top earners, the most downloaded mobile games, and Scopely’s Chengfeng Studio acquisition
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Most Installed
The most downloaded mobile games of 2024
Analysis of the games with the largest number of installs over the past year
Roblox And Ai
Roblox Studio chief on how AI will revolutionise UGC
Stefano Corazza reveals how AI-powered tools are transforming UGC development economics and scaling creator content
Robux Ready
Tim Sweeney praises Roblox "fighting the Apple tax" as it gives up to 25% more Robux for web purchases
The biggest deal nets 1,500 extra Robux for purchasing on Roblox’s website
Parental Control
New Roblox safety features give parents more control
Some updates are launching today, with all changes expected to be fully implemented next year
Safety And Security
Roblox is updating child safety measures with two key changes being introduced by the end of 2024
Roblox will make unrated games undiscoverable and limit social hangouts to users 14 and up
Earnings Report
Roblox hits $1.1 billion bookings in Q3 as it cuts losses
Daily active users grew 27% year-over-year to 88.9 million
Researching Roblox
Roblox accused of conflating metrics and inflating engagement hours by 100%
Hindenburg Research alleges that Roblox’s reported playtimes are skewed by "millions" of bots
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Week That Was
Orion AR nonsense, the power of Roblox, and Pokémon Sleep heads to smartwatches | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Real Revenue
Roblox developers to earn real currency on PC later this year
Developers will be able to earn real currency directly rather than save and convert Robux
Ambition Ahead
Roblox is on a mission towards one billion DAUs and "10% of all gaming revenue"
a party system plan has been revealed in an effort to drive player communication
Expanding Reach
Roblox opens up marketplace for more creators to boost business growth
"Our vision for MarketPlace is that it's a powerful place for creators and brands," said Roblox VP of economy Enrico D'Angelo
Jobs News
Mobile Movers: All the latest appointments and job moves from around the industry
Who's moving where?… There's new roles at FRVR, Raptor PR, Supercell, Krafton, Gadsme, Zynga, Xsolla, Netflix and more…
Hot Five
Hot Five: Turkey blocks Roblox, Jam City layoffs, and the sinking of Shipyard Games
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 24
The mobile games market grows again, and Turkey bans Roblox | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 24...
Ro-blocked
Turkey blocks access to Roblox
Government authorities yet to publicly provide a reason for the decision
Burton's Back
Roblox gets a Beetlejuice experience with in-platform ticket sales for the first time
The 1980s comedy horror movie has sequel in cinemas next month, but first, a Roblox experience with a ticket store built in
Executive Exit
Roblox CFO steps down
Michael Guthrie first joined the firm in 2018 and was part of the team that took it public in March 2021
Platform Growth
Roblox bumps up daily active users by 21% Y/Y as revenue grows to $894m in Q2
UGC platform racked up 17.4 billion hours of play during the last quarter
Hot Five
Hot Five: HoYoverse’s next game, Monster Hunter Now’s multiplayer mindset, and three years of Pokémon Unite
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Safety First
Roblox claims to be "overwhelmingly positive experience" despite over 13,000 child exploitation incidents in 2023
The platform reported 13,316 incidents last year as work to navigate the "complexities" of online child safety continues
New Tools
Roblox launches advanced analytics tools for developers
Developers can now enhance their analytics by adding a few lines of code to unlock new dashboards
Jobs In Games
Roblox appoints former Xbox and Netflix man Jerret West as CMO
Roblox will leverage West's experience with global teams to drive international growth
4d Future
Roblox looks towards "4D generative AI" future
UGC platform creator opens up on its AI plans
Podcast | Episode 13
ByteDance's $4bn Moonton plans, tips for working with the games media, and what devs think of Unity's runtime fee | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 13…
Ugc Investment
“I would love to invest in a studio that’s making a play on Roblox and Fortnite”
Nordic Game Panel discusses Roblox, Fortnite and the games industry's cross-platform future
New Partnerships
Netflix brings new "digital theme park" Nextworld to Roblox
The early access launch of Nexworld is available now on console, mobile and PC/Mac.
Adding Ads
Roblox launches video ads, partnering with IAS to deliver transparent metrics
Advertisers can now use immersive video to promote to anyone over 13 in Roblox, with clear indicators from IAS coming soon
Ai Ambitions
“We’re making it so anyone can create anything on Roblox. The only limit is their own creativity”
Roblox’s Morgan McGuire shares on leading the platforms AI ambitions to bring new levels of productivity and creativity to users
Purchase Power
Roblox Marketplace opens up, outlining eligibility criteria for hopeful sellers
Roblox reveals which boxes need ticking and which hurdles need jumping in order to sell items to its 71 million users
Video Ads
Roblox partners with PubMatic to power video ads
Ads will only be served to players aged 13 and up
Gdc Takeaways
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Meanwhile, the big news came from outside the house, and UGC is no longer flying under the radar - but it's not sky high either
Week That Was
Week in Views - Apple in the dock, big name buyouts and next gen investment
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Expanding Experiences
Roblox’s $35M Creator Fund to support short-form video content
Roblox’s fund expands on the types of content supported by its programme, now going beyond gaming
Roblox Ramps Up
Roblox’s Avatar Auto Setup and Texture Generator are the latest AI tools for the 3D space
Roblox reveals two AI-powered tools at GDC