Industry Trends
Mobile Mavens on the biggest games industry trends of 2024 part two: Rewarded UA in vogue, generative AI, and hybridcasual success
The big names in the industry tell us what they thought the biggest stories of the year were
Staff
PocketGamer.biz Staff
Articles by PocketGamer.biz Staff
Industry Trends
Mobile Mavens on the biggest games industry trends of 2024: The cross-platform shift, merge's rise, and direct-to-consumer strategies
The big names in the industry tell us what they thought the biggest stories of the year were
Year In Review
The biggest mobile games industry trends of 2024
A look back at the stories and trends that shaped the year
Week That Was
Zynga sells Chartboost, Epic partners with Telefónica and Animal Crossing: Pocket Camp Complete hits $3M | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Podcast Deep Dive
Join the PocketGamer.biz Podcast Infinity Nikki deep dive
Share your insights with us and we'll make them part of the show!
Week That Was
Royal Kingdom’s $2.4m debut, Infinity Nikki’s launch and Pokémon TCG Pocket rivals Pokémon Go's early success | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Week That Was
Adjust's PR vacuum, Balatro's premium success, and a $100m anime hit | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Week That Was
Pokémon Trading Card Game Pocket breaks out, industry investment returns, Ever Crisis hits $100m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Week That Was
Microsoft’s acquisition ambitions. Jordan's rising star, and Monster Hunter Now’s event success | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Week That Was
Pokémon TCG Pocket’s big launch, Rainbow Six Mobile is back and is technology in a downward spiral? | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Week That Was
Nintendo's curious Palworld case, Pokémon TCG Pocket launches, and Instant Games' big news | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Week That Was
The M&A roll-up strategy claims another victim, Destiny: Rising comes to mobile, and the Game Freak leak | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Week That Was
Scopely’s potential “megadeal”, Ubisoft shares fall and rise, and Wuthering Waves’ journey to $150m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Week That Was
Unreal Engine’s royalty fee reduction, Balatro makes it on mobile and Zenless Zone Zero’s revenue | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Speaker Spotlight
KashKick's Monika Raszowska hosts rewarded platforms panel at PGC Helsinki
Raszowska is one of 150+ speakers set to speak at the show
Speaker Spotlight
Geeklab CEO Jesse Lempiäinen on mastering games marketing in an era of data privacy
Geeklab CEO will explore the transformative shifts in mobile marketing necessitated by increasing privacy regulations and user data awareness at PGC Helsinki
Week That Was
Orion AR nonsense, the power of Roblox, and Pokémon Sleep heads to smartwatches | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Beacon
Rovio shines a spotlight on its games platform Beacon at PGC Helsinki 2024
Join the Angry Birds developer's principal product manager Niina Ojala for insights on how it makes its games fly
Virtual Helsinki
Can't make it to PGC Helsinki? Join us from anywhere in the world with a Virtual Access ticket!
Enjoy all the networking benefits of the conference without leaving your home or office (or beach)
Speaker Spotlight
Photon's Robert Boehm to tell all about making successful multiplayer games at PGC Helsinki
Photon VP Robert Boehm is one of more than 150 speakers
Speaker Spotlight
Treasure Play CEO Alex Arias to discuss how AI-driven incentives can revolutionise UA at PGC Helsinki
We give Arias the quickfire Q&A treatment ahead of his big talk on player-powered UA at Pocket Gamer Connects Helsinki
Week That Was
Playtika’s big acquisition of SuperPlay, EA’s all in on AI and Flappy Bird is back | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Speaker Spotlight
FastSpring CMO talks web shops: "If you build it, they won't just come"
David Vogelpohl discusses direct to consumer strategies ahead of his talk at Pocket Gamer Connects Helsinki
Assisted Networking
Final few days: Connect with publishers and investors at Pocket Gamer Connects Helsinki 2024
The deadline for fringe event submissions at our Finnish conference is Friday, September 20th
Week That Was
The Unity Runtime Fee aftermath, more Xbox layoffs, and Monster Hunter Now's $225m year | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Week That Was
Minecraft makes it to the movies and Microsoft strikes at Apple | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Industry Divisions
Watch: The Great Divides webinar
Senior B2B games editors discuss industry divisions in the sector
Awards Winners
Pocket Gamer Mobile Games Awards 2024 winners revealed
Check out who took home each of the 23 accolades given out on the night
Book Now
Final seats for the PG Mobile Games Awards 2024 in association with Gamelight
Join us for the splendid sit-down dinner ceremony in Cologne on August 20th before it's too late
Week That Was
Netflix sticks with games, Humble Games closure confusion and Monster Hunter Now levels up | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Week That Was
Monopoly GO! comes full circle, hot takes, Lilith Games' secret sauce and more job losses | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Week That Was
Regulation with teeth, Game Freak’s new IP, and Square Enix’s AI backtracking | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Games Awards
Gamelight named as headline sponsor for the Pocket Gamer Mobile Games Awards 2024
Event returns on August 20th to celebrate the industry's finest
Week That Was
Week in Views - Olympic esports, Gameloft's cross-play move, and what mobile gaming's history tell us about its future
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Mavens
Mobile Mavens: Can Xbox's mobile games store succeed?
We ask industry experts for their thoughts on Microsoft's upcoming marketplace that aims to compete with Apple and Google
Week That Was
Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Week That Was
Week in Views - Call of Duty Warzone: Mobile's debut, Palworld inspires Tencent, and GDC 2024 takeaways
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Mavens
Mobile Mavens: What should we expect from Disney's big $1.5 billion deal with Epic and Fortnite?
Our Mobile Mavens share their thoughts on Disney’s $1.5 billion investment and partnership with Epic Games
Award Winners
What the Car? wins Mobile Game of the Year at DICE Awards
Apple Arcade racer beats Honkai: Star Rail, Terra Nil, Gubbins and Hello Kitty Island Adventure to accolade
Mobile Mavens
Mobile Mavens: Jobs 2024: How to find the best talent and land your dream role
Our Mobile Mavens share their thoughts on the current hiring and careers landscape
Hot Five
Hot Five: Apple's Unity-like Runtime Fee rolls out in EU, YouTube cuts games division, and Playdemic founders open ForthStar
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Q&a
Speaker Spotlight: Verge Group's Stafaniya Radzivonik talks improving the ad experience for players
"When it comes to gaming apps, the most user-engaging formats are interstitial and rewarded video, particularly if they are playable"
Q&a
Speaker Spotlight: Replai's Joao Costa to discuss the use of AI in video creatives
Costa set to speak about how video AI is already transforming strategies of the biggest mobile games companies in the world
Q&a
Speaker Spotlight: Layer AI's Burcu Ozcengiz on supporting art teams' workflow with AI
"I'm excited to share my perspective on how it’s possible to use AI to produce game art faster while staying human"
Q&a
Speaker Spotlight: AppsFlyer's Adam Smart on ad creatives and market saturation
"We'll navigate the added complexity of fostering cross-departmental cooperation to enhance and evolve creative strategies"
Q&a
Speaker Spotlight: Uplifted's Itai Raveh discusses why UGC can be a game-changer for engaging players
"Tailoring the creative aspect to resonate with the target audience is crucial in the games sector"
Q&a
Speaker Spotlight: TikTok's Noam Zada on underestimating the transformative power of cultural resonance
"Overlooking the integration of gaming into the cultural conversation can hinder a game's potential reach"
Launchpad
Launchpad: Check out these six new and upcoming games ahead of Pocket Gamer Connects London 2024
We shine a spotlight on a select few games that have recently launched or are set to release in the not too distant future
Q&a
Speaker Spotlight: FastSpring's Tony Markov on how alternative distribution platforms help power better profits
"By establishing an independent sales channel, developers can avoid the large fees, directly enhancing profitability"