Soft Launch 65 top mobile games in soft launch: Coin Master - Board Adventure, Kingdom Rush Battles, Sonic Blitz, and more
Hot Five Hot Five: Rollic’s 1,000 ideations per month, Coin Master - Board Adventure soft launch, and Uma Musume: Pretty Derby’s post-expansion performance
July 18, 2025 Week In Views Moon Active takes aim at Scopely, Roblox opens doors to Major IPs, and Rollic's $100m hit | Week in Views The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
July 14, 2025 Coin Master Go Moon Active takes on Scopely with Monopoly Go-like Coin Master - Board Adventure Scopely took inspiration from the hit casual casino game - now Moon Active is returning the favour
June 12, 2025 Finding Funds Former Tacticool devs at Nice Plans Studio secure $3m for 3v3 shooter Ricochet Squad Studio claims day one player-to-payer conversion rate is 4% to 5% in soft launch
June 12, 2025 Strong Soft Launch Nice Plans Studio's ambitions to independently scale a new shooter in a challenging mobile market Co-founder and CEO Roman Malakhov talks metrics, ambitions and becoming a "fully independent studio"
May 20, 2025 New Offerings Moonton has soft launched MLBB Lite in Algeria, Egypt, Nigeria, and South Africa A streamlined version of the developer's popular Mobile Legends: Bang Bang
April 19, 2025 Podcast | Episode 50 AppLovin and Machine Zone layoffs, celebrity marketing, and Supercell's aversion to soft launch | Week in Mobile Games podcast The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 50...
April 14, 2025 Triple Crossover Sonic Rumble's IP collab Crossover Event 0: Sega Stars is for soft launch players only The event, which stars characters from Super Monkey Ball, ends one day before the global launch date of May 8th
February 18, 2025 Rainbow Revenue Rainbow Six Mobile revenue surges as Ubisoft chases a global launch Ubisoft’s troubled mobile shooter gets a rise in downloads and player spending as publisher aims to improve title's fortunes
February 14, 2025 Five New Games New release roundup: Dunk City Dynasty, Truck Manager 2025, The Masked Singer: Mask Mania, and more We highlight the latest new mobile games that have broken cover over the past week
January 29, 2025 Soft Launch Krafton expands Dark and Darker Mobile soft launch to the US The title is described as a medieval dark fantasy extraction RPG set in perilous dungeons
December 3, 2024 Revamped Return Rainbow Six Mobile returns with Season Ice Storm ending a near eight-month hiatus Ubisoft’s latest mobile adaptation is now in Phase 1 of its roadmap to full release
November 18, 2024 Hot Five Hot Five: Royal Kingdom’s soft launch success, Microsoft eyes another acquisition, and Disney considers its next CEO Our quick-fix roundup of the hottest stories on PocketGamer.biz
November 8, 2024 Week That Was Pokémon TCG Pocket’s big launch, Rainbow Six Mobile is back and is technology in a downward spiral? | Week in Views The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
November 6, 2024 Ready To Return Rainbow Six Mobile is returning in three "phases" towards global launch The dev team plans to go through technical and engagement testing during return to soft launch
October 28, 2024 Hot Five Hot Five: Barbie’s UK soft launch, Supercell’s London-based hiring, and Antihero’s IDFA perspective Our quick-fix roundup of the hottest stories on PocketGamer.biz
October 17, 2024 Under Redevelopment Plants vs. Zombies 3 undergoing "major overhaul" as it goes offline Players have one month to play the game before the servers go down completely in mid November
September 24, 2024 Next Hit? After $1bn+ in player spending, hybridcasual specialist Habby soft-launches text-based idle RPG Capybara Go Title has soft-launched in Australia, Canada, Singapore, Thailand and Vietnam
September 24, 2024 Forward The Foundation FunPlus doubles down on licensed IP as it soft-launches Foundation: Galactic Frontier and DC: Dark Legion Soft launch coincides with release of DC: Dark Legion
September 20, 2024 Five New Games New release roundup: Populus Run, Pocket Oasis, Jenny LeClue, and more We highlight five new games that have broken cover and are all set to do big business
June 18, 2024 Steering Strategy Savvy's Steer Studios expands into console development The company began building up its new division at the start of the year
May 29, 2024 Mobile Mavens Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres” With Squad Busters set for a global release at the end of the month we asked the industry what it thinks of the Supercell's soft-launched sixth game
May 29, 2024 Mobile Mavens Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking” We asked the industry what it thinks of the sixth Supercell game to get a global launch
May 28, 2024 Super Squad Squad Busters releases globally tomorrow… But is it REALLY the next big thing? Supercell’s sixth mobile game is almost here but as it gears for launch, how's the future hit performing?
May 14, 2024 In Depth Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet UA and marketing expert Matej Lančarič examines the changes made throughout the game's development and its ongoing global launch strategy
May 14, 2024 Soft Launch Guys Stumble Guys dev Kitka Games soft-launches new mobile title Battle Guys: Royale New title promises to be "most streamlined, easy-to-learn - hard-to-master" battle royale game of 2024
May 7, 2024 Hot Five Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King Our quick-fix roundup of the hottest stories on PocketGamer.biz
May 3, 2024 Soft Launch Success Squad Busters has 20 million pre registrations with 30 million in its sights Supercell's on-going countdown to the games global release just celebrated its first major landmark
May 2, 2024 Squad Busters Science Game Analysis: The evolution of Squad Busters Game design expert Jakub Remiar takes a closer look at the tweaks Squad Busters has undertaken as it preps for its global launch
April 29, 2024 Hot Five Hot Five: Supercell’s Squad Busters levels up, retro Nintendo on iOS, and Genshin Impact’s worst month yet Our quick-fix roundup of the hottest stories on PocketGamer.biz
April 23, 2024 Super Start Supercell’s Squad Busters ranks No. 1 for App Store game downloads in all soft launch countries Multiplayer action game tops rankings in Canada, Denmark, Finland, Mexico, Norway, Singapore, Spain and Sweden
April 23, 2024 Busting Out Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads Multiplayer squad builder now available in Canada, Denmark, Spain, Mexico, Norway, Sweden, Finland and Singapore
April 17, 2024 Financials MAG Interactive revenue falls by 25% Y/Y as it places “big bet” on new crossword game Crozzle Swedish publisher pays up tax bill on research and development deductions over the last few years
April 16, 2024 Shut Down Rovio cancels Moomin: Puzzle & Design mobile game after two years in soft launch Development ended on April 11th, with servers set to shut down on July 8th
April 15, 2024 Debut Game Savvy Games Group's Steer Studios soft launches debut game Grunt Rush Strategy title listed on India's Google Play store
April 10, 2024 Mobile Soft Launch Disney Realm Breakers now available in soft launch for select regions Players will embark on a heroic journey where they'll join forces with beloved characters from Disney and Pixar to save the world of Noi
April 8, 2024 Busting Out Supercell’s Squad Busters heads into soft launch on April 23rd Finnish developer takes another stab at a potential sixth global release
April 8, 2024 Rainbow Recalibration Rainbow Six Mobile’s rollout on pause as "areas for improvement" are addressed The soft launch’s expansion has been delayed so the team can address feedback and improve the experience
March 22, 2024 Team Factor "Brawl Stars was very much on the edge" Supercell's Frank Keienburg on how the developer deals with edge cases on metrics, and why the team's belief in a game matter
February 16, 2024 Five New Games New release roundup: The best new mobile games from pixelart potions to arcade action We highlight five new games that have broken cover and are all set to do big business
February 9, 2024 Five New Games New release roundup: The best new mobile games from time travel masters to Netflix spinoffs We highlight five new games that have broken cover and are all set to do big business
January 18, 2024 Back From The Dead Plants vs Zombies 3: Welcome to Zomburbia soft launches in the UK and other select regions The hugely popular action puzzle game is back. It's time to enjoy classic Plants vs Zombies gameplay with another new twist
January 15, 2024 Out Of The Loop Double Loop may be closing before its first launch but Scopely is taking on its staff Double Loop has struggled through a "hostile funding and marketing environment" in recent years
December 11, 2023 Peak Star Peak Games explores match-3 genre with new title Star Match Zynga-owned developer experiments further with match-3 mechanics
December 6, 2023 Candy Crown King soft launch Candy Crush 3D: Is their next crowning victory on its way? King stealthily reveals Candy Crush 3D on the Google Play Store
November 6, 2023 Hot Five Hot Five: Web3 tactics gaming, FunPlus’ latest soft launch and a bunch of new investments Our quick-fix roundup of the hottest stories on PocketGamer.biz
November 2, 2023 Q&a Chris Petrovic, CBO at FunPlus talks new soft launch, Sea of Conquest Sea of Conquest is AAA strategy on mobile from the creators of State of Survival and Guns of Glory
October 25, 2023 Mobile Manoeuvre The next Dynasty Warriors game is on mobile, and it’s soft-launching today Dynasty Warriors M is in essence a mobile port of 2018’s Dynasty Warriors 9