Week In Views
Industry Voices
Generate Identify & Scale Playables
Beyond the guesswork: introducing Playable Factory’s AI-generated playables
Mobile Mavens
“Finally, real evolution in the app store”: The Mobile Mavens weigh in on Google Play changes
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Industry Insights
How Azur Games increased retention and doubled revenue with Hidden Objects 2
Daria Korbyleva explains how structural design and live ops helped Hidden Objects 2 outperform its predecessor
Portugal's Game Dev Scene
Redcatpig’s Marco Bettencourt on making games in The Azores
Redcatpig released its first vehicular combat game, KEO, in Early Access in 2021 and is in the process of developing its second title, Hovershock
Ai And Leadership
ZiMAD’s Anastasia Zaiceva on AI adoption, sustainable growth and advancing diversity in games
Zaiceva discusses how AI is reshaping mobile game development and how the industry can continue improving gender diversity in senior roles
Building A Brand
Angry Birds: "unfair advantage", marketing strategies, and competing in the UA auction
We speak with Rovio’s VP of marketing Luis de la Camara during Pocket Gamer Connects London 2026
Women In Games
Dr Marie-Claire Isaaman on driving gender equality in the games industry
Isaaman explains why gender equality isn't optional and how embedding fairness at every level strengths performance
Industry Signal
What Loom Games' $1bn exit with 20 people tells us about the future of game studio hiring
The Loom Games acquisition isn't just a great exit story. It's a signal that the games industry hasn't fully reckoned with yet
International Women's Day
Leading with impact: Ada Mockute Jaime on growth, inclusion and global games strategy
Nordcurrent CMO Ada Mockute Jaime discusses data-driven growth and why diverse teams build stronger global games
Week In Views
UK online safety consultation raises questions for games, and Pokémon’s $10bn mobile success | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Speaker Spotlight
Tebex's Liam Wiltshire: "New regulations quietly change who owns the player relationship"
The monetisation platform's VP and GM discusses monetisation, UGC and cross-platform gaming ahead of his PGC Summit San Francisco talk
Industry Insights
Lessons in mastering live ops from Marvel Snap
Ethan Levy and Matt Ricchetti share insights for running live ops across platforms and keeping players coming back
All Stars Arrives
Making Candy Crush All Stars match ready with fresh mechanics and first official partnership
Senior game designer Dasha Mironava and principal games designer Therese Sander share details on All Stars’ design philosophy, new multiplier mechanic and Life Savers partnership
Speaker Spotlight
BLKBOX.ai CEO Athar Zia talks marketing trends, ad failure rates and the future of AI
Zia gives insights into the current mobile marketing landscape ahead of his PGC San Francisco Summit talk on March 9th, 2026.
Industry Insights
How Gossip Harbor builds live ops from day one
Balancy breaks down Gossip Harbor’s approach to onboarding players through live ops
Child Safety
UK consultation on kids’ online lives: what the video games industry needs to know
Celia Pontin explains the UK government’s consultation on keeping children safe online
Legacy Games
How King grew Pet Rescue Saga to $1 billion and sustained it for over a decade
King’s Oriol Caro discusses how long-term live ops shape decisions for legacy mobile titles
Week In Views
Games industry regulation tightens and transmedia insights with the Umamusume: Pretty Derby movie director | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Conquering Worlds
Inside Game of Thrones: Legends’ long-term design strategy
Lead game designer Christopher Magoun explains how live data, community feedback and transmedia tie-ins drive engagement in Game of Thrones: Legends
Aurora Awards Uk
"Diversity isn't a 'nice to have', it’s essential to building great games"
Liz Prince on how diversity builds a more creative, resilient and joyful industry
Umamusume Movie
Umamusume: Pretty Derby movie director talks creative decisions and adapting games to the big screen
Umamusume: Pretty Derby - Beginning of a New Era is out in North American theatres on Friday, February 27th
Ai In Games
AI won't make your game, but it can lighten the load
Ludo.ai CTO Jorge Gomes gives his view on the role of AI in game production and where it could make a difference
Marvellous Mena
"The market, both in MENA and at a global scale, is becoming increasingly competitive"
Steer Studios CEO Yannick Theler on recognition, building global IP from the KSA and balancing live service ambitions in MENA
Playbook
Rewarded UA unlocked
Gamelight offers tips and a playbook for managing rewarded UA campaigns
TÜrkiye's New Star
Loom Games' rapid rise to Türkiye's next unicorn
Scopely's acquisition of a majority stake in the Pixel Flow developer is the latest success story in Türkiye's vibrant mobile games sector
Week In Views
China’s rising chart power, Warzone Mobile’s final months and Pokémon Go’s PvP update | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Growth Story
Loom Games CEO: "This is not an exit story - it's a new beginning"
We speak to Kübra Gündoğan about that big Scopely deal and why the team isn't intimidated by Pixel Flow copycats
Ai Insights
AI can build your game prototype but it can’t build your strategy
Tom Storr from The Experimentation Group explores how AI is speeding up game prototypes and why experience is still key
Staying Power
“Scale lets us focus on years, not quarters”: Unico Studio on building games that last
Unico CEO Erkay Uzun discusses why long-term live operations shape every core decision
Aurora Awards Uk
How inclusive leadership can shape the next generation of games
Estaris Works founder Jennifer Estaris on how inclusion benefits the whole games industry beyond fairness
Crushable Consortium
King and Yahoo Games: filling a bite-sized "appetite" with Candy Crush Crushable
Candy Crush Saga VP of marketing Luken Aragon and Yahoo head of games Andrew Pedersen discuss the new daily puzzle title
Mobile Games University
Ad monetisation basics in mobile gaming
Aurion11 CEO and Co-founder Igor Lautar gives a detailed rundown of mobile games advertising 101
Week In Views
End of an era at Unity, Resident Evil Survival Unit's future and Pokémon's Super Bowl appearance | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Mavens
Mobile Mavens: What Google’s AI world-building tech Project Genie means for games
Industry insiders give their opinions on the tech and its potential practical applications
Industry Views
From short-term to sustainable mobile game design in a shifting market
Sybo CEO Mathias Gredal Nørvig and Izyplay CEO Everton Baumgarten Vieira share their views on growth challenges and opportunities in mobile games
Industry Insights
How doubling down on physics expertise helped Rollance stand out in a crowded market
Nikita Tikhomirov talks on building successful products around a studio’s core expertise
Industry Outlook
Masseka Games founder Teddy Kossoko on why mobile gaming monetisation might be failing in Africa
“We came to realise that some companies in Africa inflate mobile gaming statistics by including betting and gambling activities”
Aurora Awards Uk
“There is still significant work to be done - particularly at leadership level”
Studio HEFT CEO Kate Booth on being authentic and challenging games’ corporate culture
Week In Views
Recognition for UK games, Iron Lung's indie film success and nine years of Fire Emblem Heroes | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Forever Games
2026 live ops trends: Templatisation, personalisation and AI
We speak to Balancy CEO Pavel Ignatov about the latest trends in live ops and the strategies developers can employ right now
Ugc Finance
Why you should bring your finance team into product strategy
Travis Hughson from Tipalti Mass Payments explores the vital role of finance and payouts in making games a success globally
Making Monopoly Go
"Playfulness and mischief": The strengths of subtle storytelling in Monopoly Go
Monopoly Go's director of content design Phil Williams talks fresh events, seasons and connecting with players
State Of Play
Neogames: The state of Finland's games industry in 2026
Neogames Finland's Suvi Latva and KooPee Hiltunen analyse the opportunities and challenges facing the Finnish games sector
Aurora Awards Uk
On games as a universe where "we can be who we want to be, regardless of gender or disability"
Athena Worlds' Jane Whittaker on making game worlds for women, non-binary and disabled gamers
Week In Views
Record engagement on Roblox, Netflix Games’ cloud focus and Pokémon Go’s event strategy | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Marvellous Mena
Level Up Gaming CEO Mohammed Habbab on why capital alone won’t build successful studios
“The investors who will win here are the ones who treat gaming as a long-term asset class, not a short-term content play”
Industry Insights
How culture became currency in gaming campaigns
Ada Mockute Jaime shares insights on how culture-led campaigns drive engagement and strengthen communities
Portfolio Strategy
Inside SciPlay's long-term approach to live games and growth
SciPlay CEO Josh Wilson reflects on 2025 and what priorities are shaping the year ahead
Week In Views
Ubisoft's Creative House restructure, RuneScape's big milestone and industry optimism at PGC London | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories