Adapting To Trends
Industry Voices
Mobile Mavens
Mobile Mavens on the biggest games industry trends of 2025 and 2026 predictions: AI maturation, UA disruption, and the shift beyond gaming
Marvellous Mena
Steer Studios CEO Yannick Theler on Tom and Jerry Blast, building talent, and next year's ambitions
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Industry Voices
Why the games industry needs less scolding and a more positive outlook
Speakers share their industry insight ahead of Pocket Gamer Connects London
Week In Views
Netflix’s Warner Bros. Games question, Twitch’s audience boom, and Pikmin Bloom’s big year | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Game Changer
How games changed influencer Ali Farha's life
We sit down with Ali Farha on his journey into the games industry, becoming a social media influencer, and landing at Behold Ventures
Mobile Mavens
Mobile Mavens on the biggest games industry trends of 2025 and 2026 predictions: Cross-platform future, smarter monetisation, and the path to recovery
Our Mobile Mavens share the trends that are shaping the industry and any predictions for the year to come
For The Fish
How player feedback, memes, and rebuilt architecture led to Candy Crush’s "Fish 3.0"
As Candy Crush’s Swedish Fish fell behind, the team set out to revolutionise their mechanics to meet modern gameplay standards
Industry Insights
Why hits are built not born
Omri Grinberg explains how data-driven iteration builds today’s mobile game hits
Sponsored
The great mobile shift: How AI, fintech, and regional dynamics are reshaping global app growth in 2025
Hear how GeeMee sees the rapid evolution of generative AI, the maturation of the fintech market and the importance of regional localisation are driving global mobile games growth
New Opportunities
How culture and technology are shaping the future of games
Speakers share their industry insight ahead of Pocket Gamer Connects London
The Ip Game
The big IPs flooding mobile
Minecraft Blast, Ratchet & Clank: Ranger Rumble, Tom and Jerry Blast, The Sims Labs, Subway Surfers City, and more are all making their way through soft launch
Candy Crush Collectibles
Why collectibles matter and how pins "explore details of the Candy Crush world"
Artists and narrative designers spent hundreds of hours coming up with pins, introduced into Candy Crush in 2023. We ask senior narrative designer Catt Mott if they’ve paid off
Apps Vs Games
"I don't see app studios getting into games. I just see game studios getting into apps"
EHVM Capital founder Evelin Herrera talks M&A and why apps are able to scale and attract more investment right now
Interview
Fateless Games founders on Godforge, community-led development and raising $14 million
“At the end of the day if you aren’t making your game for the players, who are you making it for?"
Key Takeaways
4 takeaways from RovioCon and Slush 2025: AI reimagining game dev, China's growth threatens Western studios, and EU regulation concerns
We round up the key sessions, talking points and chats from a busy week in Helsinki, Finland
Sustaining A Saga
Candy Crush Soda Saga: 11 years, 18,000 levels, and a "turning point for the Candy Crush franchise"
Soda Saga general manager Brian Burford reflects on the history, highlights, and evolution of the match-3 game
Web Games
Sergei Chemodanov on the realities of scaling a multi-platform web game SDK
The creator of Playgama Bridge discusses the challenges of a fragmented web-games ecosystem and the rise of open-source tools
Merging Worlds
“Mobile is the most accessible platform in the world”: How Jordan Freda built m00m world as a universe anyone can enter
The founder of m00m world shares on turning an audio series into a full media universe where the digital world meet the physical one
Industry Insights
Why community management has become a core growth function in game development
AppQuantum’s Yuriy Makhanov on why nurturing player community from day one can make or break your game
Sponsored
GeeMee expands Asia-Pacific presence with dual strategic events at Pocket Gamer Connects
Find out how Geemee leveraged two events in Asia to further its ambition to reshape mobile game monetisation across the region.
Mobile Mavens
Epic-Google settlement sparks industry discussion on mobile game fees and distribution
The Mobile Mavens explore the implications of Epic and Google’s latest plans
Portugal Egames Lab
Yacooba’s Norberto Cruz on Realizing a 30-Year-Old Story Through a Five-Game Saga
Discover more about the genesis of the vast multi-universe of Ezekiel - Noa & The Automaton Urbis from creator Norberto Gonçalves da Cruz
Week In Views
Krafton's AI shake-up, NCsoft's Horizon MMO reveal, and Candy Crush Saga Adventures | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Design Details
How Saga Adventures make Candy Crush a "living, breathing universe"
Software engineer Tobi Ibikunle shares insights into Candy Crush’s approach to gameplay-narrative integration
Behind The Scenes
From hypercasual success to hybrid growth: The evolution of State Connect
Azur Games' Yuriy Tsoy shares how the team behind State Connect revitalised a long-running hypercasual title through updates and a shift toward hybrid monetisation
Industry Insights
As a resurgent Clash Royale peaks, does Supercell need a radical change in strategy for new games?
Jakub Remiar highlights Clash Royale's revenue surge and if Supercell has a growing reliance on aging titles among its new-game pipeline
Back End Growth
LootLocker on raising $2.5m to connect whole game catalogues with communities
Company welcomes new board member as it expands its focus to a connected publishing strategy
Week In Views
EA’s creative control, Switch 2’s early success, and a wave of new mobile hits | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Era
An Epic deal for Google?
Epic and Google propose new rules for how you monetise your games
Marvellous Mena
DaFluffs Games founder on leveraging early funding to scale global mobile games
“We see a huge appetite for games that feel global but carry subtle local touches”
Beyond Bloons
Inside Ninja Kiwi’s next game: Building beyond Bloons with Fightland
Ninja Kiwi’s CEO Scott Walker shares staying true to the studio’s roots while building the next generation of games
Aurora
How the Finnish games industry is more welcoming yet still advancing when it comes to diversity
Quicksave’s Elina Arponen on her entry into the games industry and how Finland’s game sector is more inclusive
Mobile Mavens
"You can’t world-build your way out of a broken core loop": The games industry weighs in on the transmedia boom
Our Mobile Mavens share if transmedia projects help to elevate games or simply cause more distraction
Marvellous Mena
Gbrossoft CEO Mudathir Giwa on Outliver: Tribulation, creative resilience, and expanding to new platforms
"The key lies in incentivising games and building awareness among Africa’s young and tech-savvy population"
Crush & Tell
Crush & Tell: Candy Crush’s behind-the-scenes series will explore game design and development
Candy Crush VP of marketing Luken Aragon gives the scoop on King’s series premiering today
Aurora
Diversity and collaboration are what make games engaging and meaningful
Sari Latvala on building games based on different viewpoints and mutual understanding
Revved Up
"We kind of forgot that we're a game developer": Fingersoft's journey to Hill Climb Racing 3
Chief growth officer Daniel Rantala gives us the lowdown on the series' history and where the studio is headed for its future
Aurora
How diversity is one of the games industry’s best features
Suvi Latva on her passion for the industry and working towards the common goal of making better games
Unreal Mobile Games
How does mobile development fit into the overall product strategy for Unreal Engine?
Find out how Epic Games is making mobile a fundamental part of Unreal Engine's future - and what the future holds for mobile games in UE5
Market Overview
Niko Partners: Southeast Asia's games market forecast to hit $6.47 billion in 2029
Niko Partners' Darang Candra provides an overview of the region's games sector
Ip Partnerships
"Every new partnership teaches us something": How ZiMAD brought Om Nom to Magic Jigsaw Puzzles
ZiMAD chief business development officer Elizaveta Savenkova tells us how the partnership came about and what makes IP collaborations worthwhile
Southeast Asia
"Southeast Asia could become one of the most exciting centres for game development and esports"
Garena Online senior director of game operations Krit Pattanateacha dives deep into the state of the SEA games industry
Ad Experiments
What five in-game ad experiments taught us about player behaviour and revenue
GameBiz Consulting’s Božo Janković shares how small in-game changes led to big surprises in ad performance
Korean Games Industry
How Korea remains a strong challenger in the global games market
Expert insight on the Korean games industry ahead of PG Connects Summit Korea, October 31st
Week In Views
Unity enters the DTC race and HoYoverse's next big game | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Ai-first
Is Krafton's $69 million AI-first shift a sign of things to come?
The PUBG maker is saying publicly what some other publishers are doing privately
Marvellous Mena
HYS Games CEO Husam Suwaid on growing beyond mobile and pursuing triple-A creativity
"We’re pursuing our lifelong passion by developing our first large-scale flagship title for PC and console"
Week In Views
The Digital Fairness Act explained and Final Fantasy's mobile return | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Marvellous Mena
Copa Fantasy CEO Abdullah Eid on building MENA’s football super-app for global fans
“We’ve created a platform that feels culturally relevant while also appealing to global audiences”