User Acquisition
Article Types
- All [32]
- Infographic [1]
- Hot Five [1]
- Profile [1]
- Deal [2]
- The Charticle [2]
- Marketing [4]
- Mobile Mavens [4]
- Data & Research [5]
- Video [5]
- Chart of the Week [7]
Interview
Aug 2nd, 2018
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
News
Jun 5th, 2018
Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon
Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign
Comment & Opinion
May 23rd, 2018
How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers
AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI
Comment & Opinion
Apr 3rd, 2018
How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China
1
News
Dec 14th, 2017
News
Dec 14th, 2017
Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign
Tilting Point to fund and operate UA for Food Truck Chef for the next three years
Interview
Mar 14th, 2017
Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan
Executive Director Yuito Kimura discusses promotional activities, new games and its vision for 2017
News
Feb 7th, 2017
Brazilian developer Cupcake Entertainment secures $1 million deal with Southeast Asia publisher Playlab
News
Sep 22nd, 2016
How to adapt your UA campaign for China, Japan and South Korea
They key cultural differences between the top Asian countries for mobile games
2
News
Feb 19th, 2016
News
Feb 19th, 2016
Mixi hooks up with Facebook for US marketing push for a localised Monster Strike
Top Stories
Events
| Pixonic & Pocket Gamer Party @ Gamescom 2018 | Europe | Aug 21st |
| The PC Indie Pitch at Gamescom 2018 | Europe | Aug 22nd |
| G-STAR Games Mixer (mobile, PC & blockchain) in association with Merculet & Laya.one @ Gamescom 2018 – presented by Pocket Gamer | Europe | Aug 22nd |
| The Big Indie Pitch at Gamescom 2018 | Europe | Aug 22nd |
| Mobile Growth Summit Europe 2018 | Europe | Sep 5th |
| The PC Indie Pitch at Connects Helsinki 2018 | Nordic | Sep 11th |
| Pocket Gamer Connects Helsinki 2018 | Nordic | Sep 11th |
| The Very Big Indie Pitch at Pocket Gamer Connects Helsinki 2018 | Nordic | Sep 11th |
Latest User Comments
Pixonic’s War Robots racks up $190m in revenue
You know, this is actually really funny. Anybody who plays the game knows that it is all about pay…
Revenue up 616 per cent for Supercell's soft-launched Brawl Stars in July
To be more precise http://service.crazypanda.ru/v/clip2net/1/Z/UKTca4EVZE.png
Pirate Code walks away as the second Big Indie Pitch in China winner
Thank you for the amazing event. Pirate Code team is greatly encouraged! Keep up…
Is the dominance of Tencent, Alibaba and Baidu stifling creativity and innovation in China?
the data provided in the article is not accurate. It only takes into account companies that are…
Harry Potter: Hogwarts Mystery drops in Hong Kong and Taiwan
Good