User Acquisition
Article Types
- All [32]
- Infographic [1]
- Hot Five [1]
- Profile [1]
- The Charticle [2]
- Deal [2]
- Marketing [4]
- Mobile Mavens [4]
- Data & Research [5]
- Video [5]
- Chart of the Week [7]
News
Jun 5th, 2018
Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon
Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign
Comment & Opinion
May 23rd, 2018
How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers
AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI
Comment & Opinion
Apr 3rd, 2018
How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China
News
Dec 14th, 2017
Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign
Tilting Point to fund and operate UA for Food Truck Chef for the next three years
Interview
Mar 14th, 2017
Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan
Executive Director Yuito Kimura discusses promotional activities, new games and its vision for 2017
News
Feb 7th, 2017
Brazilian developer Cupcake Entertainment secures $1 million deal with Southeast Asia publisher Playlab
News
Sep 22nd, 2016
How to adapt your UA campaign for China, Japan and South Korea
They key cultural differences between the top Asian countries for mobile games
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News
Feb 19th, 2016
News
Feb 19th, 2016
Mixi hooks up with Facebook for US marketing push for a localised Monster Strike
Top Stories
Events
| Beyond Games: A Mini-Summit & Mixer with Game Insight & Pocket Gamer | Europe | Jun 26th |
| White Nights St Petersburg | Europe | Jun 28th |
| The Big Indie Pitch at White Nights St. Petersburg 2018 | Europe | Jun 29th |
| The PC Indie Pitch at The Big Indie Fest in Vienna 2018 | Europe | Jul 5th |
| The Big Indie Pitch at The Big Indie Fest in Vienna 2018 | Europe | Jul 5th |
| The Big Indie Fest @ ReVersed | Europe | Jul 5th |
| Tehran Game Convention 2018 | Middle East | Jul 5th |
| The Big Indie Pitch at Develop:Brighton 2018 | Europe | Jul 10th |
Latest User Comments
How Nintendo plans to create an annual $1 billion mobile games business
I think the issue is less about the quality and more about the monetization
South Korea’s FTC deals out fines to Nexon, Netmarble and NextFloor over misleading loot box promotions
South Korea’s FTC deals out fines to Nexon, Netmarble and NextFloor over misleading loot box…
Google Play continues to grow while number of App Store releases shrinks for the first time
Hello? Why don't you add some articles about weekly top 10 apps anymore? It was really helpful. Can…
Retro style, modern medium: the making of Evil Factory
Sun & Moon storyline should be made there. (Gen 8 anime isn't still announced yet…
Tencent releases Nekki's 90 million downloaded Shadow Fight 2 in China
Yr