User Acquisition
Article Types
- All [32]
- Infographic [1]
- Hot Five [1]
- Profile [1]
- The Charticle [2]
- Deal [2]
- Marketing [4]
- Mobile Mavens [4]
- Data & Research [5]
- Video [5]
- Chart of the Week [7]
News
Sep 14th, 2018
Nukebox’s Food Truck Chef serves up 16 million installs
Average monthly revenue said to have triple since $18 million Tilting Point partnership
Interview
Aug 2nd, 2018
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
News
Jun 5th, 2018
Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon
Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign
Comment & Opinion
May 23rd, 2018
How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers
AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI
Comment & Opinion
Apr 3rd, 2018
How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China
1
News
Dec 14th, 2017
News
Dec 14th, 2017
Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign
Tilting Point to fund and operate UA for Food Truck Chef for the next three years
Interview
Mar 14th, 2017
Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan
Executive Director Yuito Kimura discusses promotional activities, new games and its vision for 2017
News
Feb 7th, 2017
Brazilian developer Cupcake Entertainment secures $1 million deal with Southeast Asia publisher Playlab
News
Sep 22nd, 2016
How to adapt your UA campaign for China, Japan and South Korea
They key cultural differences between the top Asian countries for mobile games
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News
Feb 19th, 2016
News
Feb 19th, 2016
Mixi hooks up with Facebook for US marketing push for a localised Monster Strike
Top Stories
Events
| The Game Awards | North America | Dec 6th |
| PC Connects London 2019 | Europe | Jan 21st |
| The Very Big Indie Pitch at Pocket Gamer Connects London 2019 | Europe | Jan 21st |
| Blockchain Gamer Connects London 2019 | Europe | Jan 21st |
| Pocket Gamer Connects London 2019 | Europe | Jan 21st |
| The PC Indie Pitch at PC Connects London 2019 | Europe | Jan 21st |
| Pocket Gamer Mobile Games Awards 2019 in association with Game Insight | Europe | Jan 22nd |
| GIST Gaming Istanbul 2019 | Jan 31st |
Latest User Comments
Pixonic’s War Robots racks up $190m in revenue
I really enjoy playing War Robots and God & Pixonic only know how much I have spend. Is 36 million…
Mobile Legends is quietly out-grossing Arena of Valor in many countries
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“In 2018 one of the most punk, transgressive, brave and bad-ass thing you can do is to care about each other”
More queer games! We need them like oxygen.
Garena Online publishes Contra: Return in Southeast Asia
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Moonton’s popular MOBA Mobile Legends plunders $200m in global revenues
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