User Acquisition
Article Types
- All [27]
- Infographic [1]
- Special Report [1]
- Profile [2]
- Deal [2]
- Hot Five [2]
- The Charticle [2]
- Business & Production [3]
- Mobile Mavens [4]
- Video [5]
- Marketing [5]

PG.biz Podcast – Unravelling the alchemy of user acquisition
Trailmix’s Philippa Layburn reveals the routes to winning user acquisition strategies and creatives

Tencent changing strategy to acquire more majority deals
The tech company is hoping to secure future growth by expanding its gaming assets

Tilting Point enters funding partnership with Joycity, invests $40 million in Gunship Battle: Total Warfare

Three minutes with Nexon
Bango speaks to Nexon team manager Lee WooChang about the studio's UA strategy

User Acquisition in China: Capturing the world's largest mobile gaming audience
Yodo1 explains the audience and channels you should be using

Bidalgo’s new Accelerator program wants to help small to mid-sized app developers scale up

Tracking popular ad creatives and marketing channels for efficient and effective UA

Nukebox’s Food Truck Chef serves up 16 million installs
Average monthly revenue said to have triple since $18 million Tilting Point partnership

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon
Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign

How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers
AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI
