User Acquisition

Article Types

Tracking popular ad creatives and marketing channels for efficient and effective UA Comment & Opinion Jan 16th, 2019

Tracking popular ad creatives and marketing channels for efficient and effective UA

A peek under the hood of ZingFront’s SocialPeta tech

Nukebox’s Food Truck Chef serves up 16 million installs News Sep 14th, 2018

Nukebox’s Food Truck Chef serves up 16 million installs

Average monthly revenue said to have triple since $18 million Tilting Point partnership

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon News Jun 5th, 2018

Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon

Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign

How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers Comment & Opinion May 23rd, 2018

How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers

AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI

How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China Comment & Opinion Apr 3rd, 2018

How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China

NativeX's Joyce Ye deals out the advice

“The Japanese games market has come out from its closed-off period” Interview Mar 13th, 2018

“The Japanese games market has come out from its closed-off period”

Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in

1 Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign News Dec 14th, 2017

Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign

Tilting Point to fund and operate UA for Food Truck Chef for the next three years

Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan Interview Mar 14th, 2017

Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan

Executive Director Yuito Kimura discusses promotional activities, new games and its vision for 2017

Brazilian developer Cupcake Entertainment secures $1 million deal with Southeast Asia publisher Playlab News Feb 7th, 2017

Brazilian developer Cupcake Entertainment secures $1 million deal with Southeast Asia publisher Playlab

Revenues for the company have tripled since September 2016

How to adapt your UA campaign for China, Japan and South Korea News Sep 22nd, 2016

How to adapt your UA campaign for China, Japan and South Korea

They key cultural differences between the top Asian countries for mobile games

2 Mixi hooks up with Facebook for US marketing push for a localised Monster Strike News Feb 19th, 2016

Mixi hooks up with Facebook for US marketing push for a localised Monster Strike

8 videos for 8 player segments

Taptica to lead the marketing charge as Locojoy's Chrono Heroes goes global News Feb 11th, 2016

Taptica to lead the marketing charge as Locojoy's Chrono Heroes goes global

Facebook's the platform

Video: Tango's Jim Ying on the importance of chat apps in mobile gaming News Nov 11th, 2015

Video: Tango's Jim Ying on the importance of chat apps in mobile gaming

Not just a way to send emojis

How to save money by growing a userbase organically News Sep 21st, 2015

How to save money by growing a userbase organically

Who needs to advertise?

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