User Acquisition
Article Types
- All [27]
- Infographic [1]
- Special Report [1]
- Profile [2]
- Deal [2]
- Hot Five [2]
- The Charticle [2]
- Business & Production [3]
- Mobile Mavens [4]
- Video [5]
- Marketing [5]
News
Dec 21st, 2023
Tencent is advertising DreamStar on ByteDance platforms in competition with NetEase
After a fierce rivalry, Tencent and ByteDance are finally warming up to one another
Feature
Feb 20th, 2023
PocketGamer.biz Podcast – Unravelling the alchemy of user acquisition
Trailmix’s Philippa Layburn reveals the routes to winning user acquisition strategies and creatives
News
Oct 3rd, 2022
Tencent changing strategy to acquire more majority deals
The tech company is hoping to secure future growth by expanding its gaming assets
News
Dec 16th, 2020
Tilting Point enters funding partnership with Joycity, invests $40 million in Gunship Battle: Total Warfare
Interview
Aug 18th, 2020
Three minutes with Nexon
Bango speaks to Nexon team manager Lee WooChang about the studio's UA strategy
Comment & Opinion
Aug 12th, 2020
User Acquisition in China: Capturing the world's largest mobile gaming audience
Yodo1 explains the audience and channels you should be using
News
May 15th, 2019
Bidalgo’s new Accelerator program wants to help small to mid-sized app developers scale up
Comment & Opinion
Jan 16th, 2019
Tracking popular ad creatives and marketing channels for efficient and effective UA
News
Sep 14th, 2018
Nukebox’s Food Truck Chef serves up 16 million installs
Average monthly revenue said to have triple since $18 million Tilting Point partnership
Interview
Aug 2nd, 2018
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
News
Jun 5th, 2018
Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon
Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign
Comment & Opinion
May 23rd, 2018
How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers
AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI