Shadowy Start
Fire Emblem Shadows makes less than $200,000 in 30 days
Fire Emblem Heroes generated $51.4 million in its first month in 2017
Company Profile
Nintendo
Website
www.nintendo.com
About
The worldwide pioneer in the creation of interactive entertainment, Nintendo manufactures and markets hardware and software for its Wii, DS, DSi, and 3DS systems. Since 1983, when it launched the NES, Nintendo has sold more than 2.9 billion video games and more than 496 million hardware units globally.
Related People
Reggie Fils-Aimé
Retired President/COO
Shuntaro Furukawa
President
Luciano Pereña
Nintendo Europe CEO
Tatsumi Kimishima
President
Shigeru Miyamoto
Game Designer
Satoru Iwata
CEO
+3 more
Accolades
Articles featuring Nintendo
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Jobs Roundup
October 2025’s Movers and Shakers: Unity's latest leadership shift, new Kokku execs, InnoGames names CEO, and more
Our regular roundup of the mobile games industry's movers and shakers
Podcast | Episode 67
The $55bn EA acquisition unpacked | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 67...
Hot Five
Hot Five: EA’s $55bn buyout, Genshin Impact’s fifth anniversary, and Fire Emblem Shadows’ overshadowed launch
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
From $1,000 Xbox handhelds and $30 Game Pass hikes to Fire Emblem Shadows’ $90,000 debut | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Shadows Spending
Nintendo’s Fire Emblem Shadows makes just $90,000 in first week on iOS
Predecessor Fire Emblem Heroes earned $8.2m on iOS in week one
Hot Five
Hot Five: Delta Force hits $300m, Nintendo shadow drops Fire Emblem Shadows, and EA in talks to go private
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 66
UGC platform revenue share, app store competition, and Fire Emblem's surprise launch | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 66...
Week In Views
Trump's $14bn TikTok deal, MrBeast joins The Angry Birds 3 Movie, and Fire Emblem Shadows launches | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Games
New release roundup: Fire Emblem Shadows, Goddess Order, Bop It and more
We highlight the latest new games that have broken cover over the past week
Leadership Change
Nintendo of America president Doug Bowser to retire at year's end
The leadership transition is set for December 31, 2025
Stealthy Shadows
Nintendo shadow drops Fire Emblem Shadows as its first new mobile game in six years
The second mobile Fire Emblem takes a real-time approach as opposed to gacha Fire Emblem Heroes’ turn-based combat
Hot Five
Hot Five: Super Mario Galaxy Movie trailer, Angry Birds Rush soft launch, and Steer Studios lands Tom and Jerry licence
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Super Mario Movie
Nintendo releases first trailer for The Super Mario Galaxy Movie
The sequel is set to release on April 3rd, 2026
Week In Views
Forty years of Mario's influence and Nintendo's latest patent stirs debate | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Mavens
Four decades of Mario: What the industry has learned from one of gaming's most iconic characters
As Super Mario Bros celebrates its 40th anniversary our Mobile Mavens discuss the legacy of one of Nintendo's most loved characters
New Patent
Nintendo secures a new patent for summoning sub-characters in games
Games using similar mechanics could now face copyright risks
Strategic Move
Nintendo rebrands Warpstar as Nintendo Stars to spearhead its transmedia strategy
Nintendo Stars will oversee merchandising, licensing, and events tied to the company’s film projects
New Games
New release roundup: Destiny: Rising, Acecraft, Hello Mario, and more
We highlight the latest new games that have broken cover over the past week
Switch 2 Sales
Nintendo Switch 2’s launch month sales more than double original Switch’s
Over 5.8m Switch 2s were sold in the console’s first 26 days, helping drive net sales up 132%
Staff Stats
Nintendo hires at least 455 full-time staff as total headcount surpasses 5,600
Nintendo has 3,855 male full-time employees while 1,775 are female, with the largest disparity in Japan
Week In Views
Games veterans launch Playful.AI, Apple's Games app and the Nintendo Switch 2 breaks records | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Switch 2 Success
Nintendo Switch 2 breaks records with 3.5m unit sales in four days
The original Switch reached 2.7m unit sales in 29 days
Week In Views
Zynga's failed cross-platform ambitions and Nintendo Switch 2's global launch | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Switch 2 Release
Nintendo Switch 2 is out now: Hardware specs, launch games and an $8bn industry opportunity
The Nintendo Switch 2 is finally here, with a bigger screen, 120fps and GameChat functionality
Nintendo Numbers
Nintendo’s net sales down 30% in the final stretch before Switch 2
Operating profit is down 47% YoY, net profit is down 43%
Legal Proceedings
Palworld developer to make more gameplay changes to the game amid legal dispute
“As many have speculated, these changes were indeed a result of the ongoing litigation”
Trump Tariffs
Trump’s film industry tariffs: Will game movie adaptations be sentenced or spared?
The US president calls incentives drawing US filmmakers to other countries a "national security threat"
Week In Views
What an IPO means for Discord, Pocketpair challenges Nintendo, and Switch 2 fuels apps surge | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Lawsuit
Pocketpair pushes to invalidate Nintendo’s patents in Palworld lawsuit
Nintendo and The Pokémon Company are seeking ¥5 million ($32,800) and an injunction against Pocketpair
Hot Five
Hot Five: Clash of Clans: The Epic Raid board game, Machine Zone CEO out, and Final Fantasy XIV Mobile’s tentative launch date
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 50
AppLovin and Machine Zone layoffs, celebrity marketing, and Supercell's aversion to soft launch | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 50...
App Acceleration
Nintendo app installs surge after Switch 2 Direct while its mobile games go unnoticed
Mario Kart Tour missed out on a download spike despite Mario Kart Word’s full reveal
Global Divisions
Political maelstrom: Trade wars and rivalries are shaking up games and tech
How the week's upheavals are creating uncertainty as to what happens next
Mobile Mavens
Mobile Mavens: What are Nintendo Switch 2's chances of success and is there an opportunity for mobile devs?
As Nintendo prepares for the launch of the Switch 2 we spoke to our Mobile Mavens to get their insights on the next big console release
Trade Wars
Trump tariffs come into effect as economic turmoil continues
Hardware manufacturers Nintendo, Apple and Samsung face challenges amid emerging trade wars
Trade Wars
Trump tariffs send gaming and tech stocks tumbling amid global economic turmoil
Fallout from the emerging trade war hits the games industry
Pre-order Delays
Nintendo delays Switch 2 pre-orders in the US over tariff concerns
Nintendo is currently assessing the potential impact of tariffs as they may impact supply chain costs
Podcast | Episode 48
Nintendo Switch 2 release date reaction and Tencent's bizarre Ubisoft deal | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 48...
Week In Views
Netflix Stories cancelled, Supercell expands into film and TV, while Nintendo Switch 2 gets a launch date | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Switch 2 Speculation
Analysts weigh in on future "smash hit" Nintendo Switch 2, a $7-8bn opportunity for games content in next two years
Piers Harding-Rolls and Rhys Elliot have taken to LinkedIn with their initial thoughts
Switch 2 Surprises
Nintendo Switch 2 launches June 5th with GameChat, GameShare, new mobile support and more
Games include Mario Kart World, Hyrule Warriors: Age of Imprisonment and Donkey Kong Bananza
Hot Five
Hot Five: GDC takeaways, Nintendo Today app launches, and Honkai: Star Rail’s race to $2bn on mobile
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Nintendo App
Nintendo Today mobile app launches to keep fans informed on Switch 2 and more
App is free download but requires a Nintendo account
Mobile Majority
Double-digit games industry growth labelled "a fantasy" as revenue forecast to hit $237bn in 2025
Mobile game predicted to earn $110.9bn this year, over half of all games software revenue
Shares Synchrony
Trump tariffs hit Japanese games companies as shares in Nintendo, Sony, DeNA and Capcom fall
US president Donald Trump’s latest 20% tariff on Chinese imports to the US appear to be having a knock-on effect on shareholders’ confidence in Japanese game makers
Podcast | Episode 42
How Brawl Stars succeeded and Squad Busters struggled, and AppLovin's $900m games fire sale | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 42...
Mobile Plans
Nintendo claims it’s still developing mobile games
But the console giant’s last mobile game release was Mario Kart Tour in September 2019
Hot Five
Hot Five: Fire Emblem Heroes’ voting power, Candy Crush Solitaire broadens the brand, and Pokémon TCG Pocket hits half a billion dollars
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
UK rejects calls for stronger consumer protections and Nintendo's Fire Emblem Heroes hits $1.3bn in revenue | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories