Mentorship
Supercell opens applications for AI Innovation Lab in San Francisco
Open to individuals or teams of up to three, with a cap of 20 participants
Company Profile
Supercell
Website
supercell.com/en/
About
Supercell is a mobile game development company based in Helsinki, Finland.
Founded in May 2010, the company's debut game was the browser game Gunshine.net, and after its release in 2011, Supercell started developing games for mobile devices.
Since then, the company has fully released four mobile games: Hay Day, Clash of Clans, Boom Beach, and Clash Royale, which are freemium games and have been extremely successful for the company, the first two generating revenue of $2.4 million a day in 2013.
Accel Partners invested $12 million in Supercell in 2011, and in October 2013 it was announced that the Japanese company GungHo Online Entertainment and its parent SoftBank had acquired 51% of the company for a reported $2.1 billion. On 1 June 2015, SoftBank acquired an additional 22.7% stake in Supercell, which brought their total stake to 73.2% of the company and made them the sole external shareholder.
In 2016, Supercell reported annual revenues of around €2.11 billion. In three years, the company's revenues have grown a total of 800 percent, from 78.4 million (2012).
In June 2016 Tencent announced a deal to acquire 84.3% of Supercell with USD 8.6 billion. Japan's SoftBank values Supercell at $10.2 billion.
In December, 2016 Supercell launched a web animated series Clash-A-Rama.
Related People
Marika Appel
Community Manager, Clash of Clans
Lasse Seppanen
GM, London
Ayushman Datta Gulpta
Games Designer
Maya Hofree
GM, Hay Day
Touko Tahkokallio
Game Lead
Tim Ebner
eSports
Sara Bach
President
Laura Gilliland
Game Lead
Sari Latvala
Game Artist, Hay Day Visual Owner
Vladislav Perge
Community
Frank Keienburg
Game Lead
Sabrina Carmona
GM, Clash of Clans
Sheila Ndungu
Marketing
Jaakko Harlas
Head of Investments
Victoria Tran
Data Scientist
Ilkka Paananen
CEO
Stefan Engblom
Game Designer
Richard Bangs
Game Programmer
Lesley Mansford
Chief people officer
Drew Haycock
Community Manager
Ken Taya
Art Producer
Drussila Hollanda
Head of New Games
Fernanda Oliveira
Game artist
+20 more
Accolades
Articles featuring Supercell
Hot Five
Hot Five: Clash Royale’s Brawl Stars moment, AppLovin vs Unity, and the NextBeat team joins Duolingo
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Podcast | Episode 63
The Esports World Cup unpacked and lightning strikes twice for Supercell | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 63...
Clash Comeback
Is Clash Royale having its Brawl Stars moment?
This July, monthly spend grew by 251% Y/Y and hit its highest since December 2017
Chinese Games Market
Large, lucrative and hyper-competitive: Why you need to understand the Chinese games market
Invaluable insight on APAC and China's games market ahead of PG Connects Summit Shanghai, July 30th
Hot Five
Hot Five: Pokémon Go’s ninth anniversary, Clash Royale’s Merge Tactics mode, and China's domestic licence changes
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Podcast | Episode 60
Games investment tips, Clash Royale's evolution, and China's rising global influence | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 60...
Revenue Royale
Clash Royale hits post-pandemic record of $3.8m daily revenue with new mode Merge Tactics
Daily player spending has reached its highest since 2021
Clash Newcomer
Supercell releases major Clash Royale update with new game mode Merge Tactics
The new mode is fully turn-based with ‘Rulers’, turn-based battles and more
New Games
New release roundup: Angry Birds Bounce, Mo.co, Goat Simulator 3 and more
We highlight the latest new games that have broken cover and are all set to do big business
Global Rollout
Supercell rolls out Mo.co to all players worldwide
Developer drops the invite-only model three and a half months after release
Industry Insights
Industry Insights: The future of Xbox, the new platform gold rush, and Supercell's experimental release strategy
Analysis from around the industry
New Partnerships
Supercell launches Brawl Stars as minigame on Tencent’s WeChat, Clash Royale following soon
The Squad Busters maker wants to leverage the market’s growth and the rising popularity of lightweight, instantly playable games
Industry Outlook
Supercell CEO Ilkka Paananen on AI labs, rising costs, and why mobile games need reinvention
"Mobile games are no longer cheap" - but innovation is still the priority
Podcast | Episode 57
The solitaire gold rush and Finland's new immigration rules bite | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 57...
Gen Ai
How the generative AI revolution is changing games
Reality and opportunity converge to spark industry disruption
Crossovers
Sonic races into Squad Busters as Supercell and SEGA launch crossover event
Sonic, Tails, Knuckles and Dr. Eggman will be featured in the game
Crowdfunding
Clash of Clans Tabletop Game surpasses $50,000 Kickstarter goal in 30 minutes
Game is set to release in 2026
Building Brands
Supercell hiring in multiple roles to grow brands outside of games
A "whole slate of unannounced projects" are already in development
Price Adjustments
Supercell adjusts in-game prices in multiple countries due to tax and exchange rate changes
Price increase impact titles in Brazil, Peru, Azerbaijan and others
Squad Slump
Squad Busters makes $472,000 on Chinese App Store as version 2.0 is slow to ignite global fortunes
The global version has generated $1.8m in almost a month since the major overhaul
Summer Special
Albums, battle passes and milestones: Mobile’s top event types to introduce this summer
AppMagic analyses the three summer event formats that can fit "seamlessly" into almost any live ops schedule
Podcast | Episode 54
Fortnite’s Epic return and the challenges of launching a game in 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 54...
Week In Views
Supercell's AI ambitions, Clash of Clans gets a Netflix series, and Pokémon TCG Pocket hits $1bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Expansions
Supercell expands AI Innovation Lab to San Francisco
The Brawl Stars developer is hiring a leader to run the new Bay Area hub
Clash Incoming
CLASH: A Clash of Clans Netflix show is now in pre-production
The series based on the Clash of Clans and Clash Royale universe is being animated by ICON Creative Studio
Hot Five
Hot Five: Squad Busters 2.0, Tencent’s game sales up 24%, and Sonic Rumble’s tentative 2025 release
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 53
Will Squad Busters 2.0 revive its fortunes? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 53...
Kill Your Darlings
Can Squad Busters 2.0 hit the mark for Supercell?
A look at the game's early failings and whether "kill your darlings" should apply to live games, too
Winners Revealed
Supercell founder Ilkka Paananen named Power Player of the Year at Finnish Game Awards 2025
The awards ceremony also celebrated the 30-year history of the Finnish games industry
Squad Up
Squad Busters 2.0: "I’d say this is the biggest change to a game of this scale from Supercell and possibly ever"
Supercell head of marketing Rob Lowe and head of Squad Busters Johnathan Rowlands share insights on the latest update, reflecting on the game’s performance in its first year
Overhaul Overload
Squad Busters to overhaul victory conditions, progression systems and remove many modes in tomorrow’s update
Doppelgangers, Double Trouble, Epic Overload, Loot Machines and Hatchling Herder are all being removed
Tech Talent
OP Financial Group joins Supercell to back tuition-free coding school Hive Helsinki
In five years Hive has helped 245 people launch tech careers in Finland
Hot Five
Hot Five: Clash of Clans: The Epic Raid board game, Machine Zone CEO out, and Final Fantasy XIV Mobile’s tentative launch date
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 50
AppLovin and Machine Zone layoffs, celebrity marketing, and Supercell's aversion to soft launch | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 50...
Board Game Branding
Clash of Clans: The Epic Raid board game to launch on Kickstarter with early pledge reward
Supercell has teamed up with Maestro Media to launch the project on Kickstarter this month
Mo.co Milestone
Supercell’s Mo.co surpasses $2.5m in under a month
The Clash of Clans maker’s latest title launched globally on March 18th
China Launch
Supercell’s Squad Busters is heading to China
App Store sets April 22nd release date with Tencent set to publish title
M&a
Supercell actively evaluating M&A opportunities
Developer backing early-stage companies while looking at deals for more mature studios
Podcast | Episode 49
Trump tariffs chaos and Supercell doubles down on celebrity marketing and investments | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 49...
Week In Views
Supercell's investment push, Minecraft movie rakes in $301m, and industry M&A hits $6.6bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Supercell Investments
Why Supercell wants to invest in games companies
Supercell Investments lead Jaakko Harlas tells PocketGamer.biz what its looking for, what it offers, and taking more shots at goal
Pgc Helsinki
Why Helsinki is the ultimate games hub and why you need to be at Pocket Gamer Connects Helsinki 2025
Tickets are now available for the two-day Pocket Gamer Connects Helsinki 2025 in October
Star Power
Cody Rhodes, John Cena, Christina Ricci, Gordon Ramsay: Supercell goes all in on celebrity marketing
Clash of Clans' ClashaMania season stars Cody Rhodes and Rhea Ripley in trailers
Hot Five
Hot Five: AppLovin wants to acquire TikTok, Supercell's film and TV ambitions, and Netflix Stories cancelled
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Week In Views
Netflix Stories cancelled, Supercell expands into film and TV, while Nintendo Switch 2 gets a launch date | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Transmedia
Clash of Clans developer Supercell wants to bring top IP to film and TV
Finnish mobile games company is hiring for a senior film and TV development executive in LA
Supercell Speaks
Supercell CEO Ilkka Paananen talks AI, Brawl Stars, middle management fears and why startups should "go crazy" with fresh ideas
Paananen speaks with a16z speedrun to give advice and talk Supercell history
Super Backer
Supercell steps up investment arm push
Developer calls on companies to reach for potential partnerships on new website
New Studio
Space Ape vets launch Offroad Games
New studio takes Space Ape-developed titles Chrome Valley Customs and Fastlane: Road to Revenge with it