Platform Partnership
Tag: Generative AI
Gen Ai
How the generative AI revolution is changing games
Seed Round Secured
Layer AI closes $6.5m seed round with generative AI tools geared to mobile devs
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Practical Ai
Do AI tools for game development live up to the hype? Not even remotely
But the tech did enable an experienced engineer to re-create the original X-COM in three months
Hot Five
Hot Five: Goddess of Victory: Nikke hits $1bn, Pokémon Go spikes to 2025 high, and AppLovin's shock buyer
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Ai Legal Guide
Smart AI use: A guide for game studios
Futura Digital's Alexandra Kurdyumova and Valeria Gziryan delve into the legal and development issues surrounding generative AI in games
Ai Advances
Practical AI: How Sifor Games harnessed genAI tools to build its games
"AI can help level the playing field for indie developers"
Pgc London 2025
A VC’s perspective on AI in games: "AI is going to change and replace lower development-effort work"
AI.Fund principle Maximilian Seeburg says its time to "make games smarter"
Industry Enthusiasm
90% of developers plan to launch at least one game in 2025
Metaplay’s The Game Development Renaissance report suggests more than two in three devs are optimistic about the industry this year
Startup News
Meta and Creative Assembly vets form AI engine startup Studio Atelico
Tech aims to help developers build games powered by generative AI
Ai Ads
Reforged Labs begins open beta for generative AI-created mobile game ads following $3.9m investment
The open beta allows developers to upload gameplay and automate animated, voiced game ads
Netflix Ai
Netflix appoints Mike Verdu as VP of GenAI for games
Streaming giant eyes potential for AI to power its games business
Building Worlds
Third Dimension raises $6.9m towards generative AI 3D world builder
The tool is being designed for locations real and imaginary, for films, the military and video games
Ai Toolset
Gaxos unveils AI-powered development suite for faster asset creation and UGC with guardrails
Director of operations Manny Benor demonstrates a new dev platform that corals leading generative AI models for prototyping and customisation
Ai Ahead
EA's Andrew Wilson: AI is at the very core of our business
EA CEO Andrew Wilson talks three strategic categories for the company’s 100+ AI projects
Air Ai
EA reveals experimental Project Air and states AI "is not merely a buzzword for us"
A short demonstration was given during EA’s Investor Day 2024 showcasing the new mobile experiment
Nintendo Know-how
Nintendo doesn’t trust AI to make its games
President Shuntaro Furukawa would rather keep making games the Nintendo way rather than hand the reins to AI
4d Future
Roblox looks towards "4D generative AI" future
UGC platform creator opens up on its AI plans
Ai Approach
Square Enix still sees "tremendous potential" in AI but is wary of the "many risks involved"
CEO Takashi Kiryu has spelled out a more risk-averse approach to AI in the latest shareholders' meeting
Advancing Ai
King’s head of AI/ML Luka Crnkovic-Friis: "The changes are immense, fundamental, and very hard to predict"
Luka Crnkovic-Friis’ work in AI has been utilised by Harvard, NASA, and now it's behind the scenes at King
Everybody Loves Ai
Apple joins generative AI revolution with Apple Intelligence and ChatGPT support
New AI tools will be available in iOS 18, iPadOS 18 and MacOS Sequoia
New Partnership
Kinetix and Krafton partner to empower gamers with generative AI technology
Kinetix CEO Yassine Tahi says the deal produces "more than just an innovative feature. It’s a transformative approach to gaming."
Podcast | Episode 11
Xbox in turmoil, Krafton champions AI development, and Apple's iPad challenge | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 11…
Funding News
Yellow raises $5 million to fuel AI-powered 3D modeling tool
The start-up believes YellowSculpt “is a testament to what modern AI can achieve"
Ai Ambitions
“We’re making it so anyone can create anything on Roblox. The only limit is their own creativity”
Roblox’s Morgan McGuire shares on leading the platforms AI ambitions to bring new levels of productivity and creativity to users
Five New Games
New release roundup: The best new mobile games from Disney denizens to a gen AI puzzle solver
We highlight five new games that have broken cover and are all set to do big business
Top Topics
10 games industry questions answered: From AI and alternative app stores to layoffs and more
Omdia's analysts and researchers spill the truth on the industry’s key topics, including post-pandemic recalibrations and the "ballooning development costs" of triple-A games
Ai Law
Copyright doesn’t exist for generative AI-created content in the US but it remains the "Wild West"
Lee & Hayes attorney Ethan Vodde discusses where things stand for copyright and why court cases are needed to develop the law
Powering Prototypes
Game development time slowed in 2023 despite AI tech, but 71% celebrate its strengths
Unity’s Gaming Report 2024 reveals a slowdown from 218 days to 304 in average development
Generative Gen 3
"The future of generative AI is hybrid": Qualcomm brings on-device AI to next-gen mobiles
Qualcomm unveiled its latest tech at Mobile World Congress Barcelona, including the FastConnect 7900 mobile connectivity system
Applovin Ai
AppLovin reveals AI ad creative tips as its SparkLabs team triples production
Generative AI is becoming increasingly prominent in the industry, with features such as content-aware fill becoming a boon for ad creatives
Pgc London
The future of Gen AI: "I don’t see how this doesn’t become a key part of the workflow"
PGC London panel discusses the future of games development with artificial intelligence and its potential threat to the jobs market
Google Says Go
Google lays off 1,000+ employees in stealth as AI takes on the workload
Employees from ad sales, hardware, AR, Pixel, YouTube and more have been quietly let go through the month
Ai Advances
Harnessing the power of generative AI to turbocharge mobile games
Product Madness chief technology officer Eyal Yaniv explains why game studios should embrace generative AI and how it can be used responsibly to define the future gaming experience
New Year Goals
Square Enix promise greater globalisation and "aggressive" use of AI
Square Enix has begun 2024 with its familiar new year letter outlining the good and the bad and its global intentions ahead
Production Power
Layer AI seed round raises $1.8M to bolster generative game art production
The AI-powered productivity tool sees support from The Games Fund, GFR Fund and others
Pioneering Peridot
Niantic bringing generative AI to Peridot for "surprising" AR encounters
Peridot taking augmented reality to a new level with AI pets reacting to the real world
Ai Ad Vantage
Replai’s New AI Service Offers Marketers a Revolution in Ad Creation
Mobile ad expert's new AI-enabled service enables developers and publishers to create and change ads from text prompts or the game itself
Funding Fun
GFR Fund to invest $53.5M in games, generative AI, tech and entertainment
Pre-seed investments are the focus, with Fund III also set to bolster prior investees
Ai Ahoy
"Pegasus" engine may bring generative AI to Apple App Store searches
Big changes could be ahead with the implementation of a search engine developed by a former Google exec and his team
Survey Signs
Half of all game development could be done by AI within 10 years
Bain & Company survey gives insight into current developer mindsets when it comes to generative AI
Pgc Helsinki
Davy Chadwick on the true potential of generative AI
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Platform Power
Niantic gives 8th Wall developers new AI tools
The Pokémon Go master's AI tech delivers new generative textures and more to devs
Partnership
Room 8 Group announces new partnership with Zibra AI
The companies are aiming to revolutionise virtual content creation
Generative Ai
Homa’s CTO Michael Le Bail explains why they're all in on AI
Homa’s recent hackathon event has cemented the company's commitment to the use of artificial intelligence
Generative Ai
Three ways to spot where AI can add value to your business
LifeStreet’s Levi Matkins discusses how digital advertisers and ad tech companies can get the best out of generative AI
Ai Activity
Homa's AI hackathon just built 10 new AI tools in just 48 hours
The company's first Internal Gen AI Hackathon saw 10 teams create new tools to a strict deadline
Q&a
Scriptic’s Nihal Tharoor: “AI is essentially another creative tool in the toolbox, not a replacement.”
Formerly known as ElectricNoir, Scriptic create interactive experiences on mobile
Lunar Lifting Off
Half Moon: Big Tech is over... Small Tech is where it's at
New studio develops first game made entirely of AI in only five months
Big Festival
Generative AI in Game Development - How to use it, and where to draw the line…
At BIG Festival, a panel of experts examined the use of artificial intelligence in the game development process