D2c Tracker
Revealed: Mobile publishers share their record D2C sales
Direct-to-consumer becomes a 'strategic priority' for top publishers
Company Profile
Playtika
Website
www.playtika.com/
About
Playtika smash art together with science to bring the most engaging and fully customized game experiences. Their diverse portfolio of games is synchronized across platforms and devices. Anywhere. Anytime.
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+6 more
Accolades
Articles featuring Playtika
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Jobs Roundup
April 2026's Movers and Shakers: Jam City's new CEO, Roblox's GM for Europe, Apple's Tim Cook stepping down, and more
Our regular roundup of the mobile games industry's movers and shakers
New Partnerships
Playtika expands into microdrama with Bingo Blitz and Shortical collaboration
An original short-form drama series will integrate Bingo Blitz directly into its narrative
Disney Deluge
Disney Solitaire celebrates first anniversary with $230.9m in player spending
Total earnings are likely higher including D2C and ad revenue
Podcast | Episode 89
Ilkka's BAFTA Fellowship, record D2C revenue and the Super Mario Galaxy Movie's blockbuster opening | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 89...
Strategic Alternatives
Playtika launches portfolio-wide strategic review
Company last launched a strategic review in 2022, which was suspended in 2024 over "ongoing uncertainty in Israel and Ukraine"
All-in
Direct-to-consumer sales hit record levels again in Q4
Mobile games publishers continue to go all-in on D2C amid regulatory and court-led upheaval
Podcast | Episode 79
Pocket Gamer Connects London preview | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 79...
Layoff News
Playtika to lay off 500 employees in latest round of cuts
CEO Robert Antokol says the company is moving away from an unsustainable growth strategy
Jobs Roundup
January 2026's Movers and Shakers: Meta Reality Labs lays off dev relations head, Jagex creative design director exits, Unity's Larry Hryb is out, and more
Our regular roundup of the mobile games industry's movers and shakers
D2c Revolution
Publishers bank record direct-to-consumer revenue
The latest results of the D2C revolution are in
Best Of 2025
Aaron Astle’s top stories of 2025: Solitaire’s surge, Nintendo Switch 2, and Pokémon TCG Pocket dethrones Pokémon Go
PocketGamer.biz news editor Aaron Astle revisits his top stories from 2025
Asian Domination
Asia dominates 2025’s biggest mobile releases as top 10 new games make $2.2bn
Spending on the biggest new releases fell, down from $3bn across the top 10 of 2024
Podcast | Episode 72
Why is Google policing how the world's top mobile games monetise? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 72...
Solitaire Success
Playtika’s DTC revenue rises 20% as SuperPlay secures new Disney collab
Playtika generated $674.6m in Q3 2025, with $209.3m from DTC platforms
Best Of 2025
The Top 50 Mobile Game Makers of 2025
The mobile movers and shakers of the last 12 months revealed!
Podcast | Episode 64
ChinaJoy insights and DTC earnings uncovered | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 64...
Money Makers
How much direct-to-consumer revenue are mobile games publishers making?
All the major mobile games companies are talking about it. And the results are in
Financials
Playtika eyes bullish 40% direct-to-consumer revenue
DTC sales were up 1.3% year-over-year to $175.9m in Q2
Podcast | Episode 57
The solitaire gold rush and Finland's new immigration rules bite | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 57...
Week In Views
Kickstarter's curious campaigns, Finland's new immigration rules, and why publishers love solitaire | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Solitaire's Secret Sauce
Why are the world's top games publishers making solitaire games and has Playtika already won?
As solitaire installs rise for seven consecutive years to a record-breaking 347m, we ask game design consultant Jakub Remiar for further insight
Ip Strategy
How Playtika tackles its evolving IP partnerships
We caught up with Solitaire Grand Harvest general manager Roi Glazer to discuss the power of of brand partnerships
Job Losses
Playtika layoffs hit Best Fiends and Redecor teams
Redundancies come shortly after Wooga saw around 50 job cuts
Fixing The Bad Ads Problem
Bad ads are killing the mobile gaming experience - here's how we fix it
Malicious. Sexist. Misleading - and often unskippable. How do we fix the mobile ads problem?
Hot Five
Hot Five: Pokémon wins legal battle, Playtika’s $450m "bolt-on" M&A, and Supercell unveils Boat Game
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Playtika's M&a Plans
Playtika allocates up to $450m for “bolt-on” M&A activity over next three years
Publisher reports direct-to-consumer and overall revenue growth in Q4
Dream Deal
Playtika completes acquisition of Dice Dreams developer SuperPlay
The deal could be worth up to $1.95 billion, depending on SuperPlay’s performance in the next three years
Hot Five
Hot Five: Supercell acquires Space Ape, Pokémon TCG Pocket’s strong start, and Goddess of Victory: Nikke approaches $1 billion
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Earnings Report
Playtika reports Q3 revenue of $620 million as DTC platforms drive 8.3% growth
Revenue from the top three games grew 1.1% but decreased 0.8% year-over-year
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Mobile Mavens
Mobile Mavens: Is Playtika’s acquisition of SuperPlay worth the big bucks? And what does it mean for M&A activity
Playtika is set to acquire Dice Dreams creators SuperPlay for up to $1.95 billion
Hot Five
Hot Five: Pokémon’s Palworld lawsuit, Playtika’s acquisition, and Ubisoft gets workers back to the office
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 29
Playtika acquires SuperPlay, and the secret multi-billion dollar games platform WeChat Minigames | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 29...
Week That Was
Playtika’s big acquisition of SuperPlay, EA’s all in on AI and Flappy Bird is back | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Super Acquisition
Playtika to acquire Dice Dreams developer SuperPlay for up to $1.95 billion
Deal will see publisher pay $700 million up-front and a further potential $1.25 billion based on successfully hitting financial targets
Playtika Profits
Playtika’s profits surge 63.4% to $86.6 million as it reverses 'no new games' strategy
Direct-to-consumer revenue increased but overall revenue is down in Q2 2024 as the company reveals a return to game production
Tough Times
2024's games industry lay-offs: The stories so far - all in one place
The second half of the year is still providing tough times. Here are all the companies that have resized, restructured and shed staff so far this year
Hot Five
Hot Five: Disney x Fortnite, Sega’s sonic speed, and a potential Keywords Studios buyout
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Job Cuts
Playtika eliminates CRO and COO positions in new job cuts
CEO Robert Antokol will now oversee all former COO and CRO direct reports
Hot Five
Hot Five: EA layoffs, Unity shares falls amid restructure, and Rollic picks up Barbie licence
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Financial Outlook
Playtika no longer up for sale as it pays share dividends and promises more M&A
Their latest numbers have prompted the company to pause its "strategic alternatives process" which saw them halting work on new titles and changing direction
Hot Five
Hot Five: Global layoffs continue, playtime rises, and Monster Hunter celebrates 20 years
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Job Losses
Playtika to cut 300 - 400 more jobs in latest rounds of layoffs
Another 10% of the workforce are set to go following the loss of jobs through 2022 and an unsuccessful attempt to acquire Rovio in 2023
Major Milestone
June’s Journey’s $1billion revenue makes German gaming history
Wooga’s flagship has reached the $1 billion mark just after sixth anniversary - the first game from Germany to do so
Military Move
14% of Playtika’s Israeli employees summoned to military reserves
Approximately 150 of Playtika Israel’s 1,100 employees have joined the country’s military reserves
Playtika Financials
Playtika generated $630.1 million in the third quarter of 2023
The company saw declines in the latest in a series of weak financial quarters
Playtika Acquisitions
From Wooga to Innplay Labs: Inside Playtika’s shopping spree
The Israeli gaming giant has made a number of high-profile acquisitions. Here's the list from start to finish
Acquisition
Playtika closes acquisition of Innplay Labs
The acquisition was valued at up to $300 million
Ghost Detective
Playtika subsidiary Wooga unveils Ghost Detective on Netflix
The hidden object game is the latest step in fulfilling Netflix’s gaming ambition