Model Analysis
Fire Emblem Shadows earns just $578,000 in first six months, less than 1% of Fire Emblem Heroes
Shadows and Heroes share an IP but opt for different genres and monetisation models
Company Profile
Nintendo
Website
www.nintendo.com
About
The worldwide pioneer in the creation of interactive entertainment, Nintendo manufactures and markets hardware and software for its Wii, DS, DSi, and 3DS systems. Since 1983, when it launched the NES, Nintendo has sold more than 2.9 billion video games and more than 496 million hardware units globally.
Related People
Tatsumi Kimishima
President
Reggie Fils-Aimé
Retired President/COO
Luciano Pereña
Nintendo Europe CEO
Satoru Iwata
CEO
Shigeru Miyamoto
Game Designer
Shuntaro Furukawa
President
+3 more
Accolades
Articles featuring Nintendo
Page 1 of 17
Next »
Page 1 of 17
Next »
Trump's Tariffs
Nintendo is suing the US government over Trump’s tariffs
Nintendo’s net profit were up 51% with the Switch 2’s release, but may have seen even greater growth without tariffs in the US
Ready To Reflect
Matthew Ball's State of Video Gaming in 2026: "China is eating the video games industry"
Highlights from the State of Video Gaming in 2026 report include content sales growth, fewer layoffs and victory for China and Roblox
Podcast | Episode 83
Supercell faces Clash Royale controversy and banks on innovation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 83...
Week In Views
End of an era at Unity, Resident Evil Survival Unit's future and Pokémon's Super Bowl appearance | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Super Bowl Surprises
Pokémon and Mario splash the cash with Super Bowl LX ads
Lady Gaga’s favourite Pokémon, how Yoshi rides a motorbike and more unveiled at the NFL’s premium event
Podcast | Episode 82
What do game developers really think of Project Genie? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 82...
Week In Views
Recognition for UK games, Iron Lung's indie film success and nine years of Fire Emblem Heroes | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Switch 2 Sales
Switch 2 surpasses 17m unit sales as Nintendo’s net sales rise 99%
The original Switch has become Nintendo’s best-selling console in history, at over 155m units and 1.5bn software sales
Fire Emblem Festivity
Nintendo’s Fire Emblem Heroes celebrates ninth anniversary and over $1.2bn in revenue
The strategy RPG series successfully found its mobile niche as a gacha, surpassing all other Nintendo mobile games
Best Of 2025
Aaron Astle’s top stories of 2025: Solitaire’s surge, Nintendo Switch 2, and Pokémon TCG Pocket dethrones Pokémon Go
PocketGamer.biz news editor Aaron Astle revisits his top stories from 2025
New Games
New release roundup: Netflix Puzzled, Hello Yoshi, Fruit Ninja Adventures, and more
We highlight the latest new games that have broken cover over the past week
Acqusitions
Nintendo to acquire Bandai Namco Studios Singapore
The Switch maker will take an initial 80% stake in BNSS from April 2026
In The Shadows
Fire Emblem Shadows makes just $353,000 in two months
Fire Emblem Heroes generated $77.6m in its first two months in 2017
New Games
New release roundup: Timelie, Minecraft Blast, Temple Run 3, and more
We highlight the latest new games that have broken cover over the past week
Hot Five
Hot Five: Switch 2 surpasses 10m sales, PUBG Mobile falls, and Iron Games receives $4m investment
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 71
Google and Epic upend Android mobile game monetisation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 71...
Switch 2 Sales
Nintendo Switch 2 surpasses 10m unit sales in under four months
The original Switch sold 4.7m units in its first four months
Patents
US Patent Office is reviewing Nintendo’s patent on a battle support summon mechanic
The review signals concerns that could eventually lead to the patent being overturned
Patents
Japan rejects Nintendo’s attempt to patent the creature-capturing mechanic found in Pokémon
The rejection followed a third-party submission of prior art that claimed Nintendo’s filing “lacked an inventive step”
Shadowy Start
Fire Emblem Shadows makes less than $200,000 in 30 days
Fire Emblem Heroes generated $51.4 million in its first month in 2017
Jobs Roundup
October 2025’s Movers and Shakers: Unity's latest leadership shift, new Kokku execs, InnoGames names CEO, and more
Our regular roundup of the mobile games industry's movers and shakers
Podcast | Episode 67
The $55bn EA acquisition unpacked | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 67...
Hot Five
Hot Five: EA’s $55bn buyout, Genshin Impact’s fifth anniversary, and Fire Emblem Shadows’ overshadowed launch
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
From $1,000 Xbox handhelds and $30 Game Pass hikes to Fire Emblem Shadows’ $90,000 debut | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Shadows Spending
Nintendo’s Fire Emblem Shadows makes just $90,000 in first week on iOS
Predecessor Fire Emblem Heroes earned $8.2m on iOS in week one
Hot Five
Hot Five: Delta Force hits $300m, Nintendo shadow drops Fire Emblem Shadows, and EA in talks to go private
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 66
UGC platform revenue share, app store competition, and Fire Emblem's surprise launch | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 66...
Week In Views
Trump's $14bn TikTok deal, MrBeast joins The Angry Birds 3 Movie, and Fire Emblem Shadows launches | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Games
New release roundup: Fire Emblem Shadows, Goddess Order, Bop It and more
We highlight the latest new games that have broken cover over the past week
Leadership Change
Nintendo of America president Doug Bowser to retire at year's end
The leadership transition is set for December 31, 2025
Stealthy Shadows
Nintendo shadow drops Fire Emblem Shadows as its first new mobile game in six years
The second mobile Fire Emblem takes a real-time approach as opposed to gacha Fire Emblem Heroes’ turn-based combat
Hot Five
Hot Five: Super Mario Galaxy Movie trailer, Angry Birds Rush soft launch, and Steer Studios lands Tom and Jerry licence
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Super Mario Movie
Nintendo releases first trailer for The Super Mario Galaxy Movie
The sequel is set to release on April 3rd, 2026
Week In Views
Forty years of Mario's influence and Nintendo's latest patent stirs debate | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Mobile Mavens
Four decades of Mario: What the industry has learned from one of gaming's most iconic characters
As Super Mario Bros celebrates its 40th anniversary our Mobile Mavens discuss the legacy of one of Nintendo's most loved characters
New Patent
Nintendo secures a new patent for summoning sub-characters in games
Games using similar mechanics could now face copyright risks
Strategic Move
Nintendo rebrands Warpstar as Nintendo Stars to spearhead its transmedia strategy
Nintendo Stars will oversee merchandising, licensing, and events tied to the company’s film projects
New Games
New release roundup: Destiny: Rising, Acecraft, Hello Mario, and more
We highlight the latest new games that have broken cover over the past week
Switch 2 Sales
Nintendo Switch 2’s launch month sales more than double original Switch’s
Over 5.8m Switch 2s were sold in the console’s first 26 days, helping drive net sales up 132%
Staff Stats
Nintendo hires at least 455 full-time staff as total headcount surpasses 5,600
Nintendo has 3,855 male full-time employees while 1,775 are female, with the largest disparity in Japan
Week In Views
Games veterans launch Playful.AI, Apple's Games app and the Nintendo Switch 2 breaks records | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Switch 2 Success
Nintendo Switch 2 breaks records with 3.5m unit sales in four days
The original Switch reached 2.7m unit sales in 29 days
Week In Views
Zynga's failed cross-platform ambitions and Nintendo Switch 2's global launch | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Switch 2 Release
Nintendo Switch 2 is out now: Hardware specs, launch games and an $8bn industry opportunity
The Nintendo Switch 2 is finally here, with a bigger screen, 120fps and GameChat functionality
Nintendo Numbers
Nintendo’s net sales down 30% in the final stretch before Switch 2
Operating profit is down 47% YoY, net profit is down 43%
Legal Proceedings
Palworld developer to make more gameplay changes to the game amid legal dispute
“As many have speculated, these changes were indeed a result of the ongoing litigation”
Trump Tariffs
Trump’s film industry tariffs: Will game movie adaptations be sentenced or spared?
The US president calls incentives drawing US filmmakers to other countries a "national security threat"
Week In Views
What an IPO means for Discord, Pocketpair challenges Nintendo, and Switch 2 fuels apps surge | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Lawsuit
Pocketpair pushes to invalidate Nintendo’s patents in Palworld lawsuit
Nintendo and The Pokémon Company are seeking ¥5 million ($32,800) and an injunction against Pocketpair