Regulation
Brazil’s Apple App Store set to open up to alternative payments in 2026
Apple has introduced a set of new fees as part of three-year deal with regulator CADE
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Amar Subramanya
VP of AI
Philip Schiller
Senior VP of Worldwide Marketing
Armando Soto
Creative Producer
Tim Cook
CEO
Isabel Ge Mahe
VP and MD of Greater China
Ann Thai
Director of Product
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Articles featuring Apple
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New Offerings
Apple to expand advertising placements within App Store search results from next year
The expanded search ads will roll out on devices running iOS 26.2 and later from early 2026
Apple Troubles
Italy fines Apple $116m over App Store privacy rules
The iPhone maker abused its dominant App Store position by imposing disproportionate privacy rules on third-party developers
Legal Win
Apple secures partial appeals court win in Epic Games App Store case to retain reasonable commission
Apple may now seek a reasonable commission on off-platform purchases instead of facing a total ban
Winners Revealed
Pokémon TCG Pocket, Dredge, and What The Clash? named App Store Awards 2025 winners
Pokémon TCG Pocket takes iPhone Game of the Year
Applovin Accelerates
Apple and Google continue to lead in mobile game ads, but AppLovin wins over select genres
The AppsFlyer Performance Index - 2025 Edition highlights "sharper competition" and "maturing ecosystems"
Regulations
Apple pushes back against India’s "sledgehammer" mandatory cyber app plans
Insider sources say Apple sees the mandate as a major privacy and security risk for iOS
Jobs Roundup
December 2025’s Movers and Shakers: Clash of Clans’ esports manager, Metacore’s new CTO, Ali Farha joins Behold Ventures, and more
Our regular roundup of the mobile games industry's movers and shakers
Apple Ai
Apple's head of AI stepping down
John Giannandrea will be replace in the top job by new VP of AI Amar Subramanya
Revenue Report
Google Play in-app purchases fall 29% in RPGs and 50% in casino games
Revenue from the strategy genre has grown by 21% on Google Play since October 2024
App Store Awards
Apple reveals 45 finalists for 2025 App Store Awards
The awards honour developers delivering standout innovation, design and user experience
New Offerings
Apple launches Mini Apps Partner Program with reduced commission on qualifying in-app purchases
Eligible developers can earn an 85% share on qualifying in-app purchases
New Offerings
Sybo to launch Subway Surfers+ expansion on Apple Arcade
Subway Surfers+ arrives December 4th, 2025
Apple Troubles
Apple denied permission to appeal a ruling that it abused its market dominance
The company now faces a potential payout exceeding £1bn as regulatory pressure intensifies
Apple Troubles
Apple faces up to $2bn damages after UK court rules against its App Store practices
Case represents millions of iPhone and iPad users in the UK
Podcast | Episode 69
The big AWS crash and Google delays Android regulation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 69...
Market Status
CMA designates Apple and Google with strategic market status on mobile
The designation gives the CMA new powers to ensure fair competition across mobile ecosystems
New Offerings
App developer Xibbon launches mobile-optimised Godot editor Xogot
The tool lets users run the Godot game engine on iPhone and iPad
Ios Installs
Epic Games Store sees "stunning" rise in successful installations as iOS scare screen removed
The Fortnite maker still believes Apple is "thwarting competition" despite the improvements
Podcast | Episode 66
UGC platform revenue share, app store competition, and Fire Emblem's surprise launch | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 66...
New Offerings
Apple debuts dedicated Games app in iOS 26
Apple Games app now serves as a central hub for App Store titles
Regulations
Apple warns UK’s proposed “EU-style rules” will harm both users and developers
The iPhone maker cites delayed features in Europe under similar laws as a cautionary example
Jobs Roundup
August 2025’s Movers and Shakers: Playtika promotions, Appcharge's senior hire, SayGames' new head of PR, and more
Our regular roundup of the mobile games industry's movers and shakers
Australia Ahoy
Epic Games hails "win for developers and consumers" as Fortnite to return to iOS in Australia
After five years, a court ruling has determined Fortnite and the Epic Games Store can return to iOS
New Games
New release roundup: Talking Tom & Friends: World, Mecharashi, Farlight 84 and more
We highlight the latest new games that have broken cover and are all set to do big business
Investment News
Apple to ramp up US manufacturing with additional $100bn investment
The iPhone maker plans to invest $600bn in the United States over four years
Earnings Report
Apple revenue rises to $94bn in Q3 2025 despite $800m tariff-related costs
Americas lead regional sales at $134.16bn followed by Europe and Greater China
New Rules
Decoding Apple's new App Store business terms in the EU
Futura Digital delves into the latest rules for the EU App Store as the iPhone giant battles with the DMA
App Store Changes
Apple overhauls App Store age ratings with new categories
Developers can now set a higher minimum age requirement than Apple's default rating
Podcast | Episode 62
Apple's regulatory wins and 2025's top genres | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 62...
Hot Five
Hot Five: Soolra’s iPhone controller case, Netflix’s gaming investment plans, and EU reportedly likely to greenlight App Store changes
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Twists And Turns
Is the EU set for "total capitulation" on App Store regulation?
Regulators hit a wall as the UK struggles to get out of bed and the EU deals with nightmares of a Trump retaliation
Bringing Back Buttons
Soolra iPhone case doubles as retro controller: "Mobile gaming has been held back by touchscreens for too long"
The company also has its own emulator with open source, properly licenced and public domain games preloaded
Strategic Market Status
UK’s CMA crawls to Apple and Google regulation
Competition and Markets Authority proposes designating Apple and Google with Strategic Market Status
Apple Approval?
Epic CEO Tim Sweeney cries “total capitulation” as report claims EU likely to greenlight App Store changes
Regulator's decision expected in the coming weeks
Expansions
Apple launches online store and app in Saudi Arabia with Arabic support
Flagship Apple Stores also coming to Saudi Arabia in 2026
Job News
Apple appoints longtime exec Sabih Khan as chief operating officer
Current COO Jeff Williams to step down later this month
Apple Troubles
Wheels of Aurelia dev says Apple undermining value and sustainability of games as it looks to delist title
"It is hard to imagine how we could ever thrive within Apple's ecosystem"
New Offerings
Apple launches new emoji-based puzzle game for News+ subscribers
The game will also integrate with the upcoming Apple Games app in iOS 26
Apple Troubles
Apple appeals $587m EU fine over App Store practices
The iPhone maker said it was forced to appeal to avoid “punitive” daily fines
Podcast | Episode 59
A dark day for Xbox | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 59...
Antitrust Heat
Apple faces potential sanctions in Brazil over App Store antitrust violations
Antitrust body recommends fines and behavioural remedies to solve the competition problems
Podcast | Episode 58
The UK games industry's £30m boost and Grow a Garden transforms Roblox | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 58...
Here We Go Again
Apple adds new fees to the EU App Store as it battles with the DMA
Tech giant adds initial acquisition fee, store services charge and Core Technology Commission
Digital Markets Act
Apple in last-minute talks with EU to avoid fresh DMA fines
EU regulators had given the company two months to comply following a $570m fine
Hot Five
Hot Five: New Apple Games app, SAG-AFTRA strikes ending, and Zynga founder forms Playful.AI
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 56
The Apple Games verdict | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 56...
Week In Views
Games veterans launch Playful.AI, Apple's Games app and the Nintendo Switch 2 breaks records | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
What Do Developers Want?
Apple Games and the future of iOS gaming
Apple's big moment wasn't quite to be. Developers react with their wish list for the App Store and iOS gaming
Wwdc 2025
Apple expands iOS features with new social tools and player overlays
The iPhone maker also showcased new additions to developer tools such as Metal 4 and Xcode 26