Ios Installs
Epic Games Store sees "stunning" rise in successful installations as iOS scare screen removed
The Fortnite maker still believes Apple is "thwarting competition" despite the improvements
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Tim Cook
CEO
Ann Thai
Director of Product
Philip Schiller
Senior VP of Worldwide Marketing
Armando Soto
Creative Producer
Isabel Ge Mahe
VP and MD of Greater China
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Articles featuring Apple
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Podcast | Episode 66
UGC platform revenue share, app store competition, and Fire Emblem's surprise launch | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 66...
New Offerings
Apple debuts dedicated Games app in iOS 26
Apple Games app now serves as a central hub for App Store titles
Regulations
Apple warns UK’s proposed “EU-style rules” will harm both users and developers
The iPhone maker cites delayed features in Europe under similar laws as a cautionary example
Jobs Roundup
August 2025’s Movers and Shakers: Playtika promotions, Appcharge's senior hire, SayGames' new head of PR, and more
Our regular roundup of the mobile games industry's movers and shakers
Australia Ahoy
Epic Games hails "win for developers and consumers" as Fortnite to return to iOS in Australia
After five years, a court ruling has determined Fortnite and the Epic Games Store can return to iOS
New Games
New release roundup: Talking Tom & Friends: World, Mecharashi, Farlight 84 and more
We highlight the latest new games that have broken cover and are all set to do big business
Investment News
Apple to ramp up US manufacturing with additional $100bn investment
The iPhone maker plans to invest $600bn in the United States over four years
Earnings Report
Apple revenue rises to $94bn in Q3 2025 despite $800m tariff-related costs
Americas lead regional sales at $134.16bn followed by Europe and Greater China
New Rules
Decoding Apple's new App Store business terms in the EU
Futura Digital delves into the latest rules for the EU App Store as the iPhone giant battles with the DMA
App Store Changes
Apple overhauls App Store age ratings with new categories
Developers can now set a higher minimum age requirement than Apple's default rating
Podcast | Episode 62
Apple's regulatory wins and 2025's top genres | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 62...
Hot Five
Hot Five: Soolra’s iPhone controller case, Netflix’s gaming investment plans, and EU reportedly likely to greenlight App Store changes
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Twists And Turns
Is the EU set for "total capitulation" on App Store regulation?
Regulators hit a wall as the UK struggles to get out of bed and the EU deals with nightmares of a Trump retaliation
Bringing Back Buttons
Soolra iPhone case doubles as retro controller: "Mobile gaming has been held back by touchscreens for too long"
The company also has its own emulator with open source, properly licenced and public domain games preloaded
Strategic Market Status
UK’s CMA crawls to Apple and Google regulation
Competition and Markets Authority proposes designating Apple and Google with Strategic Market Status
Apple Approval?
Epic CEO Tim Sweeney cries “total capitulation” as report claims EU likely to greenlight App Store changes
Regulator's decision expected in the coming weeks
Expansions
Apple launches online store and app in Saudi Arabia with Arabic support
Flagship Apple Stores also coming to Saudi Arabia in 2026
Job News
Apple appoints longtime exec Sabih Khan as chief operating officer
Current COO Jeff Williams to step down later this month
Apple Troubles
Wheels of Aurelia dev says Apple undermining value and sustainability of games as it looks to delist title
"It is hard to imagine how we could ever thrive within Apple's ecosystem"
New Offerings
Apple launches new emoji-based puzzle game for News+ subscribers
The game will also integrate with the upcoming Apple Games app in iOS 26
Apple Troubles
Apple appeals $587m EU fine over App Store practices
The iPhone maker said it was forced to appeal to avoid “punitive” daily fines
Podcast | Episode 59
A dark day for Xbox | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 59...
Antitrust Heat
Apple faces potential sanctions in Brazil over App Store antitrust violations
Antitrust body recommends fines and behavioural remedies to solve the competition problems
Podcast | Episode 58
The UK games industry's £30m boost and Grow a Garden transforms Roblox | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 58...
Here We Go Again
Apple adds new fees to the EU App Store as it battles with the DMA
Tech giant adds initial acquisition fee, store services charge and Core Technology Commission
Digital Markets Act
Apple in last-minute talks with EU to avoid fresh DMA fines
EU regulators had given the company two months to comply following a $570m fine
Hot Five
Hot Five: New Apple Games app, SAG-AFTRA strikes ending, and Zynga founder forms Playful.AI
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 56
The Apple Games verdict | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 56...
Week In Views
Games veterans launch Playful.AI, Apple's Games app and the Nintendo Switch 2 breaks records | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
What Do Developers Want?
Apple Games and the future of iOS gaming
Apple's big moment wasn't quite to be. Developers react with their wish list for the App Store and iOS gaming
Wwdc 2025
Apple expands iOS features with new social tools and player overlays
The iPhone maker also showcased new additions to developer tools such as Metal 4 and Xcode 26
Mobile Mavens
Mobile Mavens: Apple Games reaction and a feature wish list for the App Store
Industry experts give their opinions on this week's announcements and what the iPhone giant can do to win over developers
Mobile Mavens
Mobile Mavens: Direct-to-consumer strategies for an open App Store
We asked our Mobile Mavens how the latest policy shift could reshape the app economy and what developers should do to get ahead
Apple Games
New Apple Games app offers recommendations, challenges, and leaderboards
Apple also showcases some Apple Intelligence features as it ignores previous delays
Stream Wwdc
Watch Apple’s WWDC keynote right here
Tune in at 6pm BST (10am PDT) for the big announcements
Crunch Time
Apple’s big moment
Will the tech giant make a big statement at WWDC or pretend the world hasn't changed?
Stay Denied
US court rejects Apple’s request to delay ruling that broke open the US App Store
“May next week’s WWDC be the Apple-led celebration of freedom that developers and users have long deserved," says Epic Games CEO Tim Sweeney
Winners Revealed
Apple reveals 2025 Design Awards winners
Balatro clinched best game in delight and fun category
Hot Five
Hot Five: Apple’s dedicated gaming app, Minecraft's mobile revenue surge, and earnings per install rise industry-wide
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 55
Apple faces further EU fines and Trump tariffs chaos continues | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 55...
Under Pressure
Apple faces further DMA fines as EU gives compliance deadline
Tech giant has less than 30 days to comply with ruling against anti-steering measures
New Offerings
Apple to launch dedicated gaming app across all devices this year
App is set to be unveiled at WWDC on June 9th
Sneaky Deal
Apple acquires Sneaky Sasquatch developer RAC7
Move marks tech giant's first deal for a studio
Tariffs
Trump demands Apple move iPhone production to US or face 25% tariff
The 50% tariff on EU goods is under negotiations
Podcast | Episode 54
Fortnite’s Epic return and the challenges of launching a game in 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 54...
Consequential Comeback
Fortnite returns, what now for the mobile market?
Fortnite's return to the US App Store has far-reaching consequences
Epic Resolution
Fortnite returns to US App Store after nearly five years
Apple and Epic claim they've “resolved all issues”
Xbox Mobile Store
Microsoft urges court to enforce Apple anti-steering ruling amid stalled launch of Xbox mobile store
The tech giant claims its solutions have been “stymied by Apple”
Legal Royale
Judge asks Apple why it believes it has legal authority to ignore injunction
"Obviously, Apple is fully capable of resolving this issue without further briefing or a hearing," says judge