Mobile Mavens
"Problematic for the industry" or "long-term investment"? The games industry reacts to EA's historic $55 billion deal: Part two
Our Mobile Mavens weigh in on the one of the biggest deals in games history
Company Profile
Electronic Arts
Website
www.ea.com
About
Electronic Arts (EA) is the world's leading developer and publisher of interactive entertainment software for advanced entertainment systems.
Related People
Becky Ann Hughes
VIce President Growth
Petri Ikonen
Creative Director
Devin Nambiar
Head of Product and Partnered Development
Andrew Wilson
CEO
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Accolades
Articles featuring Electronic Arts
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Mobile Matters
The state of EA's mobile portfolio following its $55bn acquisition
EA’s mobile games generated 17% of all company revenue in Q1 FY2026
Mobile Mavens
"Sea-change" and "savage streamlining": The games industry reacts to EA's historic $55 billion deal
Our Mobile Mavens weigh in on the potential highs and lows of one of gaming's biggest deals
New Era
EA CEO says company's values will "remain unchanged" following Saudi acquisition
Andrew Wilson insists that he will be staying on as CEO
Behind The Curtain
Who are EA's new owners?
A look at Saudi Arabia's PIF, Jared Kushner's Affinity Partners, and Unity investor Silver Lake
Mega Deal
It’s official: EA agrees $55bn buyout deal
Saudi Arabia's PIF, Silver Lake and Affinity Partners swoop for publisher in all-cash deal
Buyout Speculation
What might a $55bn EA buyout mean?
Games industry analysts offer their insights on what a potential deal could mean
Hot Five
Hot Five: Delta Force hits $300m, Nintendo shadow drops Fire Emblem Shadows, and EA in talks to go private
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Game-changing Deal
Report: EA in talks to go private at $50bn valuation
Saudi Arabia’s PIF, Silver Lake and Affinity Partners working on deal that could be announced as soon as next week
Hot Five
Hot Five: Super Mario Galaxy Movie trailer, Angry Birds Rush soft launch, and Steer Studios lands Tom and Jerry licence
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Soft Cancel
EA Sports FC Empires canned
EA Sports FC Tactical looks like it could be next up after it was last updated in April
Football Fiends
EA surpasses high-end guidance range with $1.3bn net bookings this Q1
This marked a 3% Y/Y increase driven mainly by full game sales
Revenue Result
Mobile accounts for 15% of EA’s FY25 net revenue, but net income falls 12% YoY
EA generated $1.1bn from mobile games in its latest fiscal year
New Partnerships
EA and MLS launch live match streaming on EA Sports FC mobile via Apple TV
Players that watch the live broadcasts via FCM TV will earn in-game currency
Hot Five
Hot Five: Game over for "Apple tax", Overwatch Mobile distribution plans, and Pokémon TCG Pocket beats Go in first six months
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Layoff News
EA layoffs hit hundreds in company wide restructuring
Around 100 staff were let go at Respawn and 200-300 more company wide
Cloud Partnership
Amazon Luna partners with EA to bring Star Wars and more to cloud gaming platform
The service has expanded to four new regions, now available in 14 countries
Major Market
PGC San Francisco 2025 nears after US mobile gamers spend record-breaking $28bn
Monopoly Go was the highest-grossing game on mobile, while Call of Duty: Black Ops 6 took the console crown
New Approvals
China approves 110 new games including Plants vs. Zombies 3
The latest game approvals include 107 domestic titles and three foreign games
Partnership
EA partners with Flexion to bring mobile games to alternative app stores
First of EA's games included in the partnership will launch in Q1
Platform Power
EA’s Q3 revenue down 3% YoY, as mobile is only platform with GAAP growth
Live service sales more than doubled full game sales revenue in the quarter
Ea Estimates
EA lowers estimates for FY2025 after Global Football’s Q3 "slowdown"
EA’s net bookings prediction for FY2025 has adjusted from a maximum $7.8 billion down to $7.15 billion
Pulling The Plug
EA Sports UFC Mobile 2 set to shut down in 2025
Players can play all currently available game modes in the game until March 13th
C-level Drama
Report: Disney eyes EA's Andrew Wilson as potential CEO
Wilson is one of three external candidates that are being considered for the job
Earnings Report
EA Mobile net bookings decline by 3% amid game closures
While PC and other segments continue to grow, console remains EA's largest contributor to net bookings
Hot Five
Hot Five: Barbie’s UK soft launch, Supercell’s London-based hiring, and Antihero’s IDFA perspective
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Loot Box Laws
EA victorious after Austrian court rules that FIFA 23 loot boxes are not gambling
The court said that the player did not acquire FIFA Ultimate Team packs with the intent to profit
Under Redevelopment
Plants vs. Zombies 3 undergoing "major overhaul" as it goes offline
Players have one month to play the game before the servers go down completely in mid November
Hot Five
Hot Five: Zenless Zone Zero hits $150 million, The Sims’ latest mobile game, and Tim Sweeney has "no regrets" over lawsuits
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
Tapped Out
EA shutting down The Simpsons: Tapped Out after more than 12 years
Successful partnership ends after 12 years as EA focuses on owned-IP
App Expansion
Are publishers leaving games behind?
EA, Krafton, IGG and Voodoo are each launching apps and investing in companies outside of games
Mobile Matters
Mobile games an "integral element" of EA’s growth strategy but barely acknowledged at Investor Day
CFO Stuart Canfield did, however, discuss mobile’s potential to reach a wider audience
It's In The App
The EA Sports App takes the publisher beyond games and into social networking
App will soft launch in Spain this autumn in partnership with La Liga
Transmedia Strikes Again
EA working with Amazon MGM Studios on The Sims movie
Margot Robbie's production company LuckyChap to co-produce the film
Ai Ahead
EA's Andrew Wilson: AI is at the very core of our business
EA CEO Andrew Wilson talks three strategic categories for the company’s 100+ AI projects
Air Ai
EA reveals experimental Project Air and states AI "is not merely a buzzword for us"
A short demonstration was given during EA’s Investor Day 2024 showcasing the new mobile experiment
Content Creation
User-generated content key to EA’s growth strategy towards "over one billion" players
EA fans have created 60 million hours of user-generated content in the past year
Tough Times
2024's games industry lay-offs: The stories so far - all in one place
The second half of the year is still providing tough times. Here are all the companies that have resized, restructured and shed staff so far this year
Hot Five
Hot Five: Squad Busters breaks $50 million, EA’s mobile blueprint, and Finland’s "survive to 2025" mantra
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Ea Q1 Financials
Electronic Arts: "FC Mobile is the blueprint for our mobile strategy"
Their profits may be down 30% but EA Sports FC Mobile made record net bookings while FC Mobile Madden NFL 24 earned double digit growth
Hot Five
Hot Five: Japan’s newest stars, Nordic numbers, and Tripledot Studios’ acquisition
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Almighty Earnings
EA's CEO Andrew Wilson earns $25 million despite company layoffs
Wilson's compenstation was revealed in a financial report and comes not long after the publisher laid off 5% of its global workforce, closed studios and cancelled projects
Sporting Score
Q4 FY24 was EA’s strongest for mobile, but it still only earned them $307 million
EA released 11 titles and over 600 content updates in its 2024 fiscal year but their big bucks are being made outside of mobile
Ip Intentions
EA's new mobile strategy focuses around "significant library of owned IP"
Mobile continues to be the largest gaming platform and EA sees strong growth opportunities in the segment
Hot Five
Hot Five: EA layoffs, Unity shares falls amid restructure, and Rollic picks up Barbie licence
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Job Losses
EA lays off 5% of staff as it cuts licensing deals and closes offices
Restructuring plan will cost publisher up to $165 million
Jobs Cuts
EA lays off staff after sunsetting MLB Tap Sports and F1 Mobile Racing
“Unfortunately, the game was unable to meet our performance expectations".
Head Hiring
Former EA exec and mobile app recruitment specialist Jeff Chaiken joins Skybound Entertainment
Jeff Chaiken joins Skybound as senior vice president and head of corporate development and strategy
Back From The Dead
Plants vs Zombies 3: Welcome to Zomburbia soft launches in the UK and other select regions
The hugely popular action puzzle game is back. It's time to enjoy classic Plants vs Zombies gameplay with another new twist