Pgc London
Tag: Artificial Intelligence
Podcast | Episode 82
What do game developers really think of Project Genie? | Week in Mobile Games podcast
Hot Five
Hot Five: Ares Interactive raises $70m, Google's Project Genie sparks gaming shares decline, and Arknights: Endfield hits $30m in two weeks
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Forever Games
2026 live ops trends: Templatisation, personalisation and AI
We speak to Balancy CEO Pavel Ignatov about the latest trends in live ops and the strategies developers can employ right now
New Offerings
Roblox launches 4D generation creation feature enters beta
The new system moves beyond static assets, allowing players to generate fully interactive objects in game
Ai Debate
Google's Project Genie sparks fall in gaming shares as industry experts question use-case
"The direction is right. The timeline is not what traders think it is," says Storygrounds CEO Andrew Green
Industry Outlook
Self-funding rises among game workers as layoffs persist and union interest grows
Co-development, private investment, and venture capital remain limited funding options across the industry
Pgc London
PGC London's industry health check: Investment, AI, D2C, and advantages of the UK
PGC London pannelists discussed a range of topics checking in on the post-pandemic landscape
Mentorship
Supercell opens applications for AI Innovation Lab programme
The nine-week programme is designed for top-tier AI and games founders turning early ideas into breakthrough products
Ai Workshop
Sign up for AI Basics: Thrills or Chills? free workshop with Martin Percy
Continue the conversation: free workshop with the award-winning director
Podcast | Episode 80
Pocket Gamer Connects London 2026 unwrapped | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 80...
Candy Crush Challenge
Crafting Candy Crush’s difficulty: Blockers, level design, AI and the "complexity staircase"
Candy Crush’s senior product manager John Davies shares level design insights and tips on making a challenging puzzle fun
Speaker Spotlight
AI set to bring significant breakthroughs in game development over next 12 months, says Unity China VP
The exec discusses the opportunities in China's games market and the significant role AI will play in the industry's future.
Ai In Games
Shift Up CEO says AI is key to competing with China’s game industry scale
Kim argues AI adoption will boost productivity rather than replace jobs in the games industry
Ai And Games
How games shape AI and how it can be a "saviour to many companies"
Guy Gadney and Ken Noland discuss how games and AI impact each other
Indie Revolution
Is an indie revolution coming in 2026?
Competitive pricing, a tough economy, and "better and better" experiences - is this the formula for indies to soar?
Company Spotlight
Kashkick's Lisanne Vera on AI disruption and bringing value to players
We speak to Vera ahead of Kashkick's big presence at PGC London on January 19th and 20th
Speaker Spotlight
Layer.ai's Alex Engel to discuss AI-led advancements in UA at PGC London
Layer.ai VP of product Alex Engel gives a quickfire Q&A ahead of his talk at PGC London
Podcast | Episode 78
2026 games industry predictions and trends | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 78...
Looking Ahead
The big games industry trends and stories to watch in 2026
We take a look at what's in store for the sector in the year ahead
Ai-assisted Optimisation
Teqblaze - from manual monetisation platform to AI-assisted optimisation
Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or control
Speaker Spotlight
Amber CEO Mihai Pohontu talks up the massive opportunities for AI and UGC
The chief exec of the development agency gives his opinions on the next big opportunities for games companies
Industry Voices
Heavy industry investment during the pandemic "made us all lose sight of building sustainable companies"
How to unlock new avenues in a tight funding climate
Ai Regulation
China tightens rules on emerging gen AI tech
Regulator steps in to provide rules for rapidly emerging sector
Investment Round
AI-powered game creation platform GameByte raises $1m
Startup valued at $10m following a pre-seed funding round
New Offerings
OpenAI opens submissions for third-party apps inside ChatGPT
The first wave of approved ChatGPT apps is expected to roll out gradually in the new year
New Offerings
YouTube's AI-powered Playables Builder will let creators make games
The closed beta is currently limited to creators in the US, Canada, Great Britain, and Australia
Podcast | Episode 77
Games industry trends 2025 review | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 77...
Trends Roundup
The mobile games industry trends that shaped 2025
A look back at the top stories and trends of the year
Podcast | Episode 76
Netflix's $83bn Warner Bros. deal doesn't value games and why awards shows hate mobile | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 76...
Pgc Helsinki
How Mo.co used AI to test the player experience
Markus Ojala spoke at PGC Helsinki about "reinforcement learning" and using bots to test Supercell’s latest launch
Adapting To Trends
"Business model and platform transitions are extinction events for companies"
Tyranno Studios chief gaming officer Michael Rubinelli shares his decades of experience of dealing with rising trends and falling fads
Startup Seed
AI-powered startup EasyWin lands $15m valuation at close of first seed round
Funding came from Velo Partners, Vladimir Nikolsky, and various private angel investors
All-in
Merge Mayor developer StarBerry Games goes all-in on AI
CEO and co-founder Antti Hattara explains how the studio has changed its approach to production and new game ideation
Podcast | Episode 75
How mobile devs use AI and Pikmin Bloom blossoms | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 75...
Ai Advancements
Supercell and Aiba talk AI and player experiences: "AI does not have taste"
Supercell AI lead Otto Söderlund and Aiba co-founder and COO Hege Tokerud spoke at PGC Helsinki 2025
Apple Ai
Apple's head of AI stepping down
John Giannandrea will be replace in the top job by new VP of AI Amar Subramanya
Hot Five
Hot Five: Roblox CEO's heated debate, Gear Games' $5m funding, and Infinity Nikki’s big update
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Ai In Games
Epic CEO Tim Sweeney says AI-made labels on storefronts “make no sense”
He argued that AI will feature in “nearly all future production” across the industry
New Offerings
Tencent rolls out Hunyuan 3D engine for AI-driven asset creation
The tool is designed to generate 3D assets from text, images, or sketches in minutes
Apps Vs Games
"I don't see app studios getting into games. I just see game studios getting into apps"
EHVM Capital founder Evelin Herrera talks M&A and why apps are able to scale and attract more investment right now
Expansions
Supercell to open new AI Innovation Lab in Tokyo next year
Opening in March 2026, the Lab expands a global network already operating in San Francisco and Helsinki
Podcast | Episode 73
Industry insights on AI, China and EU tech regulation from RovioCon and Slush 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 73...
Hot Five
Hot Five: Supercell's AI plans, Tim Sweeney at Unite 2025, and Resident Evil Survival Unit hits 1m installs
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Key Takeaways
4 takeaways from RovioCon and Slush 2025: AI reimagining game dev, China's growth threatens Western studios, and EU regulation concerns
We round up the key sessions, talking points and chats from a busy week in Helsinki, Finland
Unite 2025
Unite 2025: AI, partnerships, web stores, and "a higher standard of quality"
Unity’s 2025 conference has contained many announcements and updates, from a 2K Games partnership to Unity 6.3
Platform Products
AppsFlyer launches eight new products including agentic AI suite
A new anti-fraud attribution model can apply AI behavioural analysis in real time
Games Ai Playbook
Supercell's AI masterplan explained
Supercell AI lead Otto Söderlund explains the Clash of Clans developer's strategy for AI and how it uses the tech in game development
Portugal Egames Lab
Yacooba’s Norberto Cruz on Realizing a 30-Year-Old Story Through a Five-Game Saga
Discover more about the genesis of the vast multi-universe of Ezekiel - Noa & The Automaton Urbis from creator Norberto Gonçalves da Cruz
Week In Views
Krafton's AI shake-up, NCsoft's Horizon MMO reveal, and Candy Crush Saga Adventures | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories