Protective Partnership
Tag: Artificial Intelligence
Online Safety
Roblox open-sources Sentinel AI to detect harmful chat messages
Funding News
Liberty Pixel raises $1.1m for casual and hybridcasual games
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Ai Ambitions
Unity game engine "competitive advantage" for AI ads platform Vector
CEO Matt Bromberg discusses substantially ramping up the tech firm's AI investments
A New Vector?
Unity pins hopes on Vector AI ads platform to spark revenue growth
CEO Matt Bromberg claims inflection point despite revenue decline
Industry Insights
Can AI replace ad monetisation managers?
GameBiz Consulting’s Damjan Kačar tests if AI can keep up with ad monetisation experts
Lean Ai Driven Ua Strategies
UA is broken - Here’s how developers can fix it without hiring a bigger team
MStars.AI marketing director Efrain Aldaz explains the shift toward lean, AI-driven strategies
Speaker Survey
Devcom survey: A third of devs prefer minimal AI involvement in game production
Devcom 2025 speakers say early access is still strong as platform exclusivity fades
New Offerings
Coplay takes over Unity MCP as it reaches key milestones with public beta launch
Coplay now powers over 3,000 Unity development features weekly for studios using AI workflows
Ai In Games
Level up your game with the AI Gamechangers Summit
Gain key insight on the many ways AI impacts game making, and changes the course of the industry
Data Driven Growth
“Our portfolio includes several dozen studios earning over €1m in monthly revenue”: Magify’s Evgeniy Kurenkov on scaling smarter live ops
Evgeniy Kurenkov discusses how Magify is helping studios turn data into revenue and plans for the future of the platform
Ai Ahoy
Playful.AI kicks off first Game Jam with a $7,000 prize pool, where AI features are must-have
The winner will receive $4,000 and a launch partnership opportunity
Machine Learning
The revolutionary impact of machine learning on mobile advertising
"The adoption of machine learning in mobile advertising has accelerated dramatically following breakthrough AI technologies"
Financial Outlook
MTG revenue doubles to $304m in Q2 2025 following Plarium deal
Swedish group eyes further M&A and AI investments
Ambitions And Aspirations
"We had no idea what we were doing": Herman Narula on Improbable's early years and its future
The Improbable co-founder and CEO discusses the UK company's journey, industry trends, and advice for founders
Networking
Reasons AI won’t beat you at networking
Trust, discernment, innovation - why AI can’t replace the power of the human mind in B2B networking
New Offerings
Saga and Chrono Labs launch KEX to power next-gen AI agents in web3
New tech built on Saga's blockchain
New Partnerships
Genies partners with Unity to bring AI avatar tools and IP assets to developers
Genies will debut a custom landing page in the Unity Asset Store later in 2025, with full integration into the Unity Editor set for 2026
Strike Over
Video games strike ends after 11 months as SAG-AFTRA ratifies new contract
The new agreement includes an immediate pay increase of over 15% for performers, with raises scheduled for November 2025, 2026 and 2027
Studio Closure
Hypercasual game studio Yayy closes
Following Yayy's closure, CEO Ziad Talge co-founded MyLuigi with AI and cloud expert Sukhdeep Johar, securing $125,000 in funding
Industry Outlook
Supercell CEO Ilkka Paananen on AI labs, rising costs, and why mobile games need reinvention
"Mobile games are no longer cheap" - but innovation is still the priority
Gen Ai
How the generative AI revolution is changing games
Reality and opportunity converge to spark industry disruption
Ai Enhanced Ads
Enhancing ad performance with GeeMee's AI-powered advertising solution
Find out how GeeMee is enhancing ad impact through technological innovation, giving developers a competitive edge
Hot Five
Hot Five: New Apple Games app, SAG-AFTRA strikes ending, and Zynga founder forms Playful.AI
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Games veterans launch Playful.AI, Apple's Games app and the Nintendo Switch 2 breaks records | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Company
Ex-Netflix VP Mike Verdu and Zynga founder Mark Pincus form AI games startup Playful.AI
Company aims to “reinvent game development and game experiences with AI”
Conference Roundup
6 takeaways from PGC Barcelona: A bustling industry hub, DTC hits overdrive, and AI hype continues
A look at some of the trends and key talks from our debut conference in the Catalonia capital
New Ai Studio
Homa co-founder opens new AI-first studio Everyday
Olivier Le Bas wants to "rethink" how mobile games are built
Web3 Way
Quranium secures Animoca Brands investment with focus on web3, AI, metaverse and games
Mobile games will be a key focus, as will security against present and future threats
Industry Insights
How UA expert Claire Rozain scales creative production with AI
Rozain will be attending Pocket Gamer Connects Barcelona which takes place on June 3rd and 4th
Revolutionising Ua
GeeMee's AI-driven ad solutions in mobile advertising
Find out more about how GeeMee leverages advanced AI-driven ad solutions to redefine user engagement and revenue generation patterns
Podcast | Episode 54
Fortnite’s Epic return and the challenges of launching a game in 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 54...
Week In Views
Supercell's AI ambitions, Clash of Clans gets a Netflix series, and Pokémon TCG Pocket hits $1bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Expansions
Supercell expands AI Innovation Lab to San Francisco
The Brawl Stars developer is hiring a leader to run the new Bay Area hub
New Offerings
Adjust launches beta for AI-powered Growth Copilot for marketers
The AppLovin subsidiary claims its platform represents a new class of AI for growth teams
New Offerings
Why investor Jetapult is building AI platform GamePac
“Our philosophy is that tools should adapt to the studio, not the other way around," said Jetapult CEO Sharan Tulsiani
Revenue Rise
Tencent game sales up 24% Y/Y to $25bn in Q1 with Honor of Kings, Delta Force and Brawl Stars pulling their weight
Games accounted for nearly $6bn in Q1 revenue, or 24% of total earnings
Seed Round Secured
Layer AI closes $6.5m seed round with generative AI tools geared to mobile devs
The funding will be used to further develop features and scale up team size
New Offerings
Aarki launches privacy-first mobile growth platform Encore
Service provides support for UA and retargeting
Vector Vision
Unity Vector AI platform launches with 15-20% lift in iOS app installs and IAP value
iOS and Android traffic has been fully migrated to the new AI platform ahead of schedule
Ai Insights
AI creative production performance: What can we learn from it
Claire Rozain shares her insights on launching AI ads and how to build a system that learns
Ai Safety
Epic Games clarifies position on AI thumbnails as detection becomes more difficult
The Fortnite maker acknowledged that human artists still deliver the best results
Sponsored
How GeeMee reshapes mobile app Monetisation with AI technology
The evolution of app revenue generation
Cloud Gaming In Mena
The Game Company launches AI-Powered cloud gaming platform
Launch comes after it raised $10m in funding earlier this year
Web3 & Ai
Saga’s Rebecca Liao on how AI agents can power mobile game retention
Saga’s CEO on bringing a Hero Hunters game character to life
Funding News
Boby.ai lands $1.25m to build AI-powered mobile apps
Company co-founded and led by former Playable Factory CEO Gökçe Nur Oğuz
Living Characters
Flipping the script: How Operative Games is reinventing interactive storytelling with AI
Industry veterans Jon Snoddy and Jon Kraft discuss their new startup bringing persistent AI game characters into your everyday life
Practical Ai
Do AI tools for game development live up to the hype? Not even remotely
But the tech did enable an experienced engineer to re-create the original X-COM in three months
Supercell Speaks
Supercell CEO Ilkka Paananen talks AI, Brawl Stars, middle management fears and why startups should "go crazy" with fresh ideas
Paananen speaks with a16z speedrun to give advice and talk Supercell history
Speedrun Soon
a16z speedrun opens applications for fifth event with up to $1m on offer
SR005 kicks off in July 2025