Introducing Applifters
Tag: Monetisation
Market Resilience
ZiMAD’s journey to a 170 million download hit
Industry Insights
Can AI replace ad monetisation managers?
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Machine Learning
The revolutionary impact of machine learning on mobile advertising
"The adoption of machine learning in mobile advertising has accelerated dramatically following breakthrough AI technologies"
Money To Burn
Netflix plans to ramp up gaming investment
Streaming firm open to evolving business model in future and teases new set of interactive experiences.
Hybrid Hit
How Rollic scored a $100m hybridcasual hit by ideating 1,000 games a month
Utku Erdinç suspects that "in the history of mobile gaming, a very small number of studios have experienced this much growth in only one and a half years"
Refund Round
FTC distributes $126m in refunds to "tricked" Fortnite players charged for unwanted purchases
Players are able to file for a refund until July 9th, 2025
Ai Enhanced Ads
Enhancing ad performance with GeeMee's AI-powered advertising solution
Find out how GeeMee is enhancing ad impact through technological innovation, giving developers a competitive edge
Developers On Monetisation
Game on: Turning points, player power, and the future of monetisation
The moment everything changed! Hear from four developers about the revelation which helped them tackle monetisation and put players first
Making Playtime More Rewarding
MAF’s Play2Earn launches on iOS, outperforming multi-reward by +80% ROAS
MAF’s Play2Earn for iOS is outperforming traditional multi-reward setups. Discover how it delivers +80% ROAS and redefines what rewarded ads can do on iOS
Industry Insights
Win or lose: Mastering the art of mobile game balance and monetisation
Supersonic's Guy Agiv dives into the delicate balance between win and lose conditions and how they can create better monetisation opportunities
Industry Insights
Inside Tiny Tower's in-game ads transformation
Tiny Tower boosted IAP conversion by 20% with immersive in-game ads
Summer Special
Albums, battle passes and milestones: Mobile’s top event types to introduce this summer
AppMagic analyses the three summer event formats that can fit "seamlessly" into almost any live ops schedule
Industry Insights
Nine facts about the mediation space in 2025
GameBiz Consulting's Božo Janković takes a deep dive into the performance of platforms MAX and LevelPlay
Dynamic Dtc
DTC evolving fast after App Store ruling as web shops alone leave "a lot of untapped potential on the table"
Appcharge chief marketing officer Gil Tov-Ly talks Epic vs Apple, the implications for DTC and the latest tools bolstering conversion
Industry Insights
How UA expert Claire Rozain scales creative production with AI
Rozain will be attending Pocket Gamer Connects Barcelona which takes place on June 3rd and 4th
Revolutionising Ua
GeeMee's AI-driven ad solutions in mobile advertising
Find out more about how GeeMee leverages advanced AI-driven ad solutions to redefine user engagement and revenue generation patterns
New Offerings
Mistplay launches LoyaltyPlay to help mobile publishers boost retention and monetisation
Rewards hub is currently available to iPhone users in the US
Turkish Games Market
Six up and coming Turkish games companies you should know about
Felix Braberg offers insight into the Turkish games market highlighting six studios to watch out for
Hot Five
Hot Five: Golden Week 2025, web shop advancements, and Tripledot to acquire AppLovin’s games business
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Company Spotlight
Company Spotlight: Almedia
Find out more about Almedia, the Berlin-based rewarded user acquisition and loyalty platform, which also is the fastest-growing ad company in Europe
Pc Expansion
Marvel Contest of Champions to launch on PC after making $2bn on mobile
Pre-registrations are open now, but the exact release date hasn’t yet been confirmed
Sponsored
How GeeMee reshapes mobile app Monetisation with AI technology
The evolution of app revenue generation
New Partnerships
Xsolla partners with Ukie to boost UK games industry and support developers
Primary focus is to focus is to improve monetisation and commercialisation strategies
Company Profile
Company Spotlight: BIGO Ads
Find out more about the deep learning-based advertising platform which has helped over 50,000 clients scale their user base and maximise their ad revenue
Xsolla Report Q1 2025
Xsolla releases Q1 2025 report on the future of global gaming and game development: Analysis of metrics and emerging trends
Key topics include the global gaming market, mobile monetization trends, player engagement led by gen Z and gen alpha, and rising investments tools and platforms
The Future Of Mobile Monetisation
Xsolla's Damon Marshall on Web Shops, Cloud Gaming, and the Future of Mobile Monetisation
“We’ve seen that developers who implement Web Shops alongside their mobile games can increase LTV by 30 percent or more through loyalty programs.”
Better Outcomes Automatically
Smarter Ad Monetisation: How GeeMee Uses AI to Maximise Your Revenue
GeeMee explores the use of Machine Learning (ML) and Artificial Intelligence (AI) to unlock new possibilities in revenue optimisation
Monetisation Strategy
Inside the experiment: How TXG and Shallot Games are increasing revenue in casual games
Tom Storr shares how consultancy group The Experimentation Group and Shallot Games are boosting monetisation in Coffee Golf
Hybrid Monetisation
Hybrid Monetisation: A Comprehensive Guide for App Developers in 2025
In today's diverse mobile market, no single monetisation strategy fits all apps - GeeMee explains why hybrid monetisation should be on every developers radar in 2025
Speaker Spotlight
Xsolla's Berkley Egenes on why web shops may be crucial for developers in 2025 and beyond
"I’m particularly passionate about ensuring that big and small developers have the tools and support they need to thrive without being burdened by excessive fees or restrictive policies."
Speaker Spotlight
Crackle's Jaivir Nagi on the role of AI in maximising game revenue
"To navigate this complexity successfully, publishers must cultivate a deep understanding of adtech solutions, coupled with the strategic application of AI and ML technologies"
Speaker Spotlight
AdInMo's Adam Pattison & SuperScale's Ivan Trancik on building better monetisation experiences
"Focus on the core business is more essential than ever. Under the current market conditions, mobile game companies have no other choice but to focus on their core product..."
Podcast
How to keep players loyal, playing, and paying in a crowded market | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Free Ebook
Free AI Gamechangers ebook: Essential industry insights on AI in games
Download our 29-page collection of interviews with CEOs and experts sharing real-world insights on making AI work for your business
Podcast Deep Dive
Join the PocketGamer.biz Podcast Infinity Nikki deep dive
Share your insights with us and we'll make them part of the show!
Loot Box Investigation
Are the UK's top grossing mobile games really breaking loot box rules?
We delve into the BBC's claims that only two out of the top 45 revenue-generating titles are following the ASA's rules on loot box disclosures
Browser Games 101
GameDistribution: Expand Mobile Game Reach with Zero Acquisition Costs
Learn more about the opportunities for developers and publishers in the cross-platform browser market, with the help of GameDistribution by Azerion
Premium Power
Balatro nears $4.4m on mobile amid a sudden spending surge
LocalThunk’s premium game had been on the decline throughout October
Six Month Milestone
Solo Leveling: Arise hits 50m players and $139m revenue in first six months
But player spending in Netmarble’s RPG is on the decline
Week That Was
Nintendo's curious Palworld case, Pokémon TCG Pocket launches, and Instant Games' big news | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Instant Games
Remember Facebook Instant Games? It’s back
The long-awaited introduction of in-app purchases on iOS is another example of a new era for games
Instant Games
Facebook Instant Games finally gets in-app purchases on iOS
IAPs now supported across web, iOS and Android devices
Ai Insight
How AI will shape the games industry: Exclusive insights from our AI Gamechangers newsletter
Get our AI Gamechangers newsletter for interviews and news about AI's impact on the games scene
Hot Five
Hot Five: Wuthering Waves sails to $150 million, Scopely’s "megadeal" plan, and Xbox Android app is on the way
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Global Trends
Global Trends: SciPlay CEO Josh Wilson on the growth of hybrid monetisation and why market trends "can flip overnight"
We catch up with industry leaders to get their insights on the state of play in the games sector
Inside Look
Behind the scenes: Improving monetisation in the midcore battler Kingdom Clash
Azur games’ Nikolay Alekseev shares a deeper look at the continued evolution of the game
Premium Power
Balatro approaches $1 million in seven days on mobile
Solo developer LocalThunk released a mobile adaptation of the popular card game on September 26th
New Offerings
Discord Activities opens up to all developers to make games on the platform
The Embedded App SDK lets developers create, distribute, and monetise interactive experiences
Pgc Helsinki Monetiser
Discover how to effectively monetise your games and maximise revenue at Pocket Gamer Connects Helsinki
Unleash the full potential of cutting-edge ad formats, IAPs, and other ground-breaking monetisation developments in this specialised track.