Week that was

Space Ape raises $7M, Monster Strike bests Puzzle & Dragons, and should wearables be subsidised?

Space Ape raises $7M, Monster Strike bests Puzzle & Dragons, and should wearables be subsidised?

Such is the pace of the mobile games' industry, despite the loaming holiday season, there's no let up when it comes to news.

Of course, Pocket Gamer is partly responsible, given our PG Connect London 2015 conference (13-14 January) is mere weeks away.

Sign up here for your still-reduced ticket.

UA remains a key issue for the industry, with Tapdaq's Dom Bracher pointed out that it's just too expensive for small developers, while Pocket Gems is looking to get around this cost issue laterally thanks to its licensing of the Night at the Museum.

Still, if you've got the money, it does work. Wargaming generated 500,000 of the 10 million installs of World of Tanks Blitz on iOS from its advertising campaign with dmp. It's now switching to promote the Android version.

We'd expect to see lots of UA companies clustering around London developer Space Ape too, given it's just raised $7 million for its forthcoming title Rival Kingdoms.

But, just perhaps, we shouldn't all be so bullish. As Carter Dotson argues in his Stateside column, the rise of mobile gaming is the byproduct of dramatic shifts in technology usage that weren't linked to gaming. Future shifts might not have such a positive impact.

Pocket Gamer Connects London 2015

Industry voices

User acquisition, retention, and discovery

Tools & platforms

Funding, acquisitions, personnel and shuttering

Jobs


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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