Ready To Reflect
Matthew Ball's State of Video Gaming in 2026: "China is eating the video games industry"
Highlights from the State of Video Gaming in 2026 report include content sales growth, fewer layoffs and victory for China and Roblox
Company Profile
Supercell
Website
supercell.com/en/
About
Supercell is a mobile game development company based in Helsinki, Finland.
Founded in May 2010, the company's debut game was the browser game Gunshine.net, and after its release in 2011, Supercell started developing games for mobile devices.
Since then, the company has fully released four mobile games: Hay Day, Clash of Clans, Boom Beach, and Clash Royale, which are freemium games and have been extremely successful for the company, the first two generating revenue of $2.4 million a day in 2013.
Accel Partners invested $12 million in Supercell in 2011, and in October 2013 it was announced that the Japanese company GungHo Online Entertainment and its parent SoftBank had acquired 51% of the company for a reported $2.1 billion. On 1 June 2015, SoftBank acquired an additional 22.7% stake in Supercell, which brought their total stake to 73.2% of the company and made them the sole external shareholder.
In 2016, Supercell reported annual revenues of around €2.11 billion. In three years, the company's revenues have grown a total of 800 percent, from 78.4 million (2012).
In June 2016 Tencent announced a deal to acquire 84.3% of Supercell with USD 8.6 billion. Japan's SoftBank values Supercell at $10.2 billion.
In December, 2016 Supercell launched a web animated series Clash-A-Rama.
Related People
Jaakko Harlas
Head of Investments
Marika Appel
Community Manager, Clash of Clans
Laura Gilliland
Game Lead
Lesley Mansford
Chief people officer
Ayushman Datta Gulpta
Games Designer
Tim Ebner
eSports
Fernanda Oliveira
Game artist
Touko Tahkokallio
Game Lead
Lasse Seppanen
GM, London
Sabrina Carmona
GM, Clash of Clans
Drussila Hollanda
Head of New Games
Drew Haycock
Community Manager
Sara Bach
President
Sheila Ndungu
Marketing
Maya Hofree
GM, Hay Day
Richard Bangs
Game Programmer
Sari Latvala
Game Artist, Hay Day Visual Owner
Frank Keienburg
Game Lead
Ken Taya
Art Producer
Victoria Tran
Data Scientist
Stefan Engblom
Game Designer
Ilkka Paananen
CEO
+19 more
Accolades
Articles featuring Supercell
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Chart Rankings
January 2026 mobile game charts: Clash Royale falls, PUBG Mobile rises, and Microfun breaks into the top 10
A deep dive into the global mobile game rankings across the App Store and Google Play
Podcast | Episode 83
Supercell faces Clash Royale controversy and banks on innovation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 83...
Hot Five
Hot Five: Former Unity CEO David Helgason resigns from board, Supercell’s content creator furore, and Mattel acquires full ownership of Mattel163
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Mea Culpa
Supercell CEO sorry for failure to acknowledge role of content creators in Clash Royale's success
Ilkka Paananen takes full responsibility for blog post and thanks creators for their contribution
Creator Clash
"Don’t you dare take credit": Twitch streamer Jynxzi calls out Supercell for not recognising Clash Royale content creators
"Part of me just wants to be like ... I hope the game f***g dies"
Jobs Roundup
February 2026's Movers and Shakers: Shifts at Steel Media, Sega’s new CFO, Unity's board room shuffle, and more
Our regular roundup of the mobile games industry's movers and shakers
At A Crossroads
Supercell is willing to die on the hill of innovation
CEO Ilkka Paananen says that launching a new game is harder than ever, but does it have the right approach to face this challenge?
New Games Strategy
Supercell's plan to recapture the hunger and inventiveness of a startup after 16 years
CEO Ilkka Paananen shares his vision to find a successful new game after seven years and looks to attract founders to the cause
Under Pressure
Pressure to launch a new game led to Squad Busters' global release
Supercell reveals the KPIs and emotions that went into the title's release and failure
Financials
Supercell revenue declines 4% to €2.65bn in 2025
EBITDA rose by 6% year-over-year as Clash Royale growth makes up for Brawl Stars decline
Podcast | Episode 82
What do game developers really think of Project Genie? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 82...
Virtual Concert
Lil Wayne to headline Supercell's Clash Royale virtual halftime show
The in-game performance will premiere globally on February 6th, 2026
Mentorship
Supercell opens applications for AI Innovation Lab programme
The nine-week programme is designed for top-tier AI and games founders turning early ideas into breakthrough products
Company Culture
"This is bullsh*t": Supercell opens up on cancelled projects and the role of failure in creativity
The company celebrates cancelled projects with a champagne toast to courage, not success
Jobs Roundup
January 2026's Movers and Shakers: Meta Reality Labs lays off dev relations head, Jagex creative design director exits, Unity's Larry Hryb is out, and more
Our regular roundup of the mobile games industry's movers and shakers
Mobile Mavens
Mobile Mavens' games companies of the year 2025: Microfun, Supercent, Homa, Supercell, and more
The Mobile Mavens share which companies they think have had a notable year
Best Of 2025
Paige Cook's top stories of 2025: Squad Busters shutdown, a transmedia boom, the Digital Fairness Act and more
PocketGamer.biz deputy editor Paige Cook highlights some of the top stories of 2025
Top Games
The top grossing mobile games of 2025
Analysis of the highest revenue-generating mobile titles of the year
Developer Support
Supercell to launch new grants programme for African game developers
The programme will officially launch in 2026 with non-dilutive grants ranging from $20,000 to $200,000
Supercell Shift
Supercell elevates Sara Bach to president as key teams unite under Live Games banner
Paananen called this Live Games unit the "next evolution of Supercell"
Hot Five
Hot Five: Netflix vs Paramount in Warner Bros. deal, EasyWin lands $15m valuation, and Duolingo’s Genshin Impact crossover
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Navigating new trends, why award shows overlook mobile, and Supercell’s AI testing | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Pgc Helsinki
How Mo.co used AI to test the player experience
Markus Ojala spoke at PGC Helsinki about "reinforcement learning" and using bots to test Supercell’s latest launch
Jobs Roundup
December 2025’s Movers and Shakers: Clash of Clans’ esports manager, Metacore’s new CTO, Ali Farha joins Behold Ventures, and more
Our regular roundup of the mobile games industry's movers and shakers
Ai Advancements
Supercell and Aiba talk AI and player experiences: "AI does not have taste"
Supercell AI lead Otto Söderlund and Aiba co-founder and COO Hege Tokerud spoke at PGC Helsinki 2025
Hot Five
Hot Five: Roblox CEO's heated debate, Gear Games' $5m funding, and Infinity Nikki’s big update
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Expansions
Supercell to open new AI Innovation Lab in Tokyo next year
Opening in March 2026, the Lab expands a global network already operating in San Francisco and Helsinki
Podcast | Episode 73
Industry insights on AI, China and EU tech regulation from RovioCon and Slush 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 73...
Hot Five
Hot Five: Supercell's AI plans, Tim Sweeney at Unite 2025, and Resident Evil Survival Unit hits 1m installs
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Uk Games Industry
Supercell's Maya Hofree and UKIE's Nick Poole discuss how the industry is facing up to change
Speakers share their industry views ahead of Pocket Gamer Connects London
Key Takeaways
4 takeaways from RovioCon and Slush 2025: AI reimagining game dev, China's growth threatens Western studios, and EU regulation concerns
We round up the key sessions, talking points and chats from a busy week in Helsinki, Finland
Clash Contest
Supercell launches global Clash of Clans contest offering a month-long stay in an Irish castle
The £120,000 prize includes flights for four, private transfers, a personal chef and exclusive castle access
Games Ai Playbook
Supercell's AI masterplan explained
Supercell AI lead Otto Söderlund explains the Clash of Clans developer's strategy for AI and how it uses the tech in game development
Podcast | Episode 72
Why is Google policing how the world's top mobile games monetise? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 72...
Play Store Parley
Top 50 mobile games could all face higher 20% fee under Epic and Google's Play Store plans
Games selling cosmetics will only be charged a 9% fee under Google’s new policy, but gameplay advantages will come with a 20% cut
Final Word
Level of Squad Busters rework "would have made it almost a completely new game"
Development team said if it could go back in time, it would spend more time “making sure the very core gameplay of Squad was truly ready for primetime”
Industry Insights
As a resurgent Clash Royale peaks, does Supercell need a radical change in strategy for new games?
Jakub Remiar highlights Clash Royale's revenue surge and if Supercell has a growing reliance on aging titles among its new-game pipeline
New Games
New release roundup: Sonic Rumble, Boat Game, Sword of Justice, MapleStory: Idle RPG, and more
We highlight the latest new games that have broken cover over the past week
Game Closure
Space Ape-developed Beatstar and Country Star go offline
The shutdown follows an August announcement that development on the two titles would end
Podcast | Episode 70
Squad Busters shuts down and Google Play's transformative changes | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 70...
Game Closure
Supercell CEO Ilkka Paananen on the "bold" decision to close Squad Busters
Paananen labelled the move “even bolder” than launching the game
Busted
Supercell will shut down Squad Busters next year
Decision marks the first time ever the famous Finnish studio has closed a live game
Aurora
Diversity and collaboration are what make games engaging and meaningful
Sari Latvala on building games based on different viewpoints and mutual understanding
Boat Game
Supercell’s Boat Game sets sail for second alpha test
Could Boat Game be Supercell's next global release?
Jobs Roundup
October 2025’s Movers and Shakers: Unity's latest leadership shift, new Kokku execs, InnoGames names CEO, and more
Our regular roundup of the mobile games industry's movers and shakers
Hackathon
Supercell launches global AI Game Hackathon for creators worldwide
Three challenge tracks explore AI-powered games, remakes, and new tools
Hot Five
Hot Five: The Digital Fairness Act, Umamusume’s $2.5bn milestone, and Steal a Brainrot sets new industry record
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Regulatory Reaction
"Catastrophic" and "another IDFA moment": The games industry reacts to potential EU regulations
Supercell CEO Ilkka Paananen stirs industry debate on the European Union's regulatory efforts
Regulations
Supercell CEO warns crippling EU regulations could kill Europe's games sector
Paananen says proposed rules risk dismantling the foundation of the €27bn European games industry