Franchise Insights
The first year of Zynga's Game of Thrones: Legends from launch to $24 million
Zynga’s Director of design Joe Canose discusses lessons from Game of Thrones: Legends first year
Staff
Paige Cook
Job Title
Deputy Editor
Contact paige.cook@steelmedianetwork.com
About Paige is the Deputy Editor on PG.biz who, in the past, has worked in games journalism covering new releases, reviews and news. Coming from a multimedia background, she has dabbled in video editing, photography, graphic and web design! If she's not writing about the games industry, she can probably be found working through her ever-growing game backlog or buried in a good book.
Articles by Paige Cook
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Game Closure
NextBeat to shut down Beatstar and Country Star
The servers are set to close on October 31st 2025
Sound Search
Sony AI and Audiokinetic launch AI-powered Similar Sound Search for Wwise
AI search in Wwise will allow sound designers to find and experiment with audio using text or reference sounds
Expanding Partnerships
DMCC and Xsolla announce Accelerator and Incubator Programme at Gamescom 2025
The new programme aims to connect MENA talent with global publishers and investors
New Era
Outfit7 on growing a global IP with the next era of My Talking Tom Friends 2
Ante Odić, TT&F games division president discusses building a scalable player led sequel
Market Resilience
ZiMAD’s journey to a 170 million download hit
CEO Dmitry Bobrov shares on the business strategy behind Magic Jigsaw Puzzles
Mobile Mavens
“Like airport security for UGC”: The Mobile Mavens react to the UK's Online Safety Act
New safety laws raise questions for the future of online play
Studio Strategy
Inside Wooga’s strategic shift
New MD Dennis Korf on prioritising June's Journey, learning from Claire's Chronicles and what comes next
Data Driven Growth
“Our portfolio includes several dozen studios earning over €1m in monthly revenue”: Magify’s Evgeniy Kurenkov on scaling smarter live ops
Evgeniy Kurenkov discusses how Magify is helping studios turn data into revenue and plans for the future of the platform
Anniversary
Behind Free Fire's eighth anniversary: How Garena builds for longevity
Garena global marketing lead Cindy Chen tells us how Free Fire’s eighth anniversary reflects a broader vision for future global growth and having a player-first design
Mobile Mavens
Mobile Mavens: The verdict on Xbox Game Pass and Microsoft's games strategy
We asked our Mobile Mavens how they feel about Xbox Game Pass, Microsoft’s "play anywhere" shift and whether the subscription service model really works for games
Industry Insights
How Suitsme’s Gala Iefremova is driving growth in fashion games and building opportunities for women
CEO & founder of w7g Gala Iefremova shares on how the fashion genre is adapting beyond a niche and supporting women in games
Ip Strategy
How Playtika tackles its evolving IP partnerships
We caught up with Solitaire Grand Harvest general manager Roi Glazer to discuss the power of of brand partnerships
Mobile Mavens
Mobile Mavens: Direct-to-consumer strategies for an open App Store
We asked our Mobile Mavens how the latest policy shift could reshape the app economy and what developers should do to get ahead
Industry Insights
How UA expert Claire Rozain scales creative production with AI
Rozain will be attending Pocket Gamer Connects Barcelona which takes place on June 3rd and 4th
Mobile Mavens
How to launch a new game in 2025
Our Mobile Mavens share insights and advice on launching a new game in today’s market
Mavens
The industry reacts to landmark ruling against Apple's App Store payment policy: Part two
Our Mavens share their insights on what this means for the industry and what may happen next
Mavens
The industry reacts to landmark ruling against Apple's App Store payment policy
Our Mavens share their insights on what this means for the industry and what may happen next
Level Design
How King builds tournament levels for Candy Crush All Stars
Lead level designer Therese Sander gives us a behind the scenes look at how Candy Crush All Stars levels are designed for the high-stakes competition
Cross-platform
Inside Once Human's mobile expansion
Starry Studio's Sun Xiangyu reveals how Once Human transitioned from PC to mobile
Earth Day
“The time for taking drastic action is now and it starts with all of us"
TreesPlease Founder and CEO Laura Carter discusses how games can be used for good in the battle against climate change
Decade Of Growth
A decade of Elvenar: €200 million in revenue and still growing
Product manager Anna Sieprawska speaks on a decade of the fantasy city-builder, offering insight on the games longevity
Mobile Mavens
Mobile Mavens: What are Nintendo Switch 2's chances of success and is there an opportunity for mobile devs?
As Nintendo prepares for the launch of the Switch 2 we spoke to our Mobile Mavens to get their insights on the next big console release
From Tv To Games
How Netflix and Charlie Brooker are turning Black Mirror into more than just a TV show
Black Mirror creator Charlie Brooker and Netflix’s GM of narrative games Sean Krankel share details on the collaborative process behind the new game Thronglets
Independent Publisher
Twin Sails Interactive breaks away from Asmodee in management buyout
The studio has gained full autonomy and will also retain its company structure
Pre-order Delays
Nintendo delays Switch 2 pre-orders in the US over tariff concerns
Nintendo is currently assessing the potential impact of tariffs as they may impact supply chain costs
Tiktok Pushback
TikTok deal hits roadblock as China pushes back amid Trump's tariffs
China is currently blocking any TikTok deal to ensure that Chinese laws and procedures are complied with
Jobs In Games
Jobs in Games: Why InnoGames’ Marc Morian left the games industry and what brought him back
In this series, we highlight the talented team members working in the games industry and how they got their break
Industry Insights
Million Victories' big year and ambitions for a billion dollar future
CEO Benoit Ducrest shares the highlights of 2024 and the teams even bigger ambitions for the future
High Stakes
How Playstack bet on Balatro and won big
Playstack CEO Harvey Elliott shares a behind the scenes look at the journey of Balatro
Future Goals
Netflix Games on big IPs, party games and a bold new vision
Netflix Games president Alain Tascan and vice president of games technology and portfolio development, Jeet Shroff discuss the future of Netflix Games
International Women's Day
"Establishing credibility was my biggest hurdle as a young entrepreneur"
As part of International Women's Day 2025, we speak to WalkMe Mobile Solutions CEO Lígia Gonçalves about building her own company
International Women's Day
"Inclusion isn’t just a nice-to-have, it’s a core part of how we create better games"
As part of International Women's Day 2025, we speak to King's Marta Cortiñas about her career and work on Candy Crush Solitaire
Revenue Milestone
War Robots hits $1 billion in revenue with mobile driving the majority of earnings
The vehicle shooter celebrated its 10 year anniversary last year and regained its licence in China
Sweet Treats
King's new release puts a Candy Crush twist on a classic card game
Executive producer Marta Cortinas shares on the development journey of Candy Crush Solitaire
Deal Tracker
Show Me the Money: Nodwin’s $55M Esports Deal, Grand Games’ $30M funding, and Pokémon’s $400M smash | January
Our deal tracker highlights the key acquisitions, investments, and partnerships from the last month
Partnership
Homa and Gnarly Game Studio on surpassing 100m downloads through the power of collaboration
Homa and Gnarly Game Studio released the action FPS game Agent Hunt and Frontline Heroes together
Pgc London Takeaways
Five takeaways from Pocket Gamer Connects London 2025: Optimism for the year ahead with mobile to lead the charge
We look at some of the most talked about topics as this year's Pocket Gamer Connects London
Hybridcasual
An inside look at Funcell’s Trash Tycoon growth strategy
Funcell CEO Abhishek Malpani shares on the development of the game and working with a publishing partner
Studio Journey
How Scopely's cultural tenet of 'iterate to greatness' led to $10bn in revenue
Pocketgamer.biz catches up with Scopely Co-CEOs Walter Driver and Javier Ferreira as 2025 kicks off
Browser Based Games
“Conflict of Nations is as multi-platform as any other website, and that has been a challenging but instrumental factor of its success”
Dorado Games’ head of product Oliver Kutnik shares on the decade long journey of Conflict of Nations
Live Ops Advice
SciPlay on why your live ops strategy will make or break your mobile game
SciPlay’s group vice president, US games Cameron Stewart shares on the transformation and future of live ops
Best Of 2024
Paige Cook's top stories of 2024: Layoffs, Ubisoft woes, WeChat Minigames' boom, Monopoly Go's $4bn push, and Unity's next move
PocketGamer.biz deputy editor Paige Cook highlights some of the top stories of 2024
10 Year Anniversary
10 years of sweet success: The evolution of Candy Crush Soda Saga
King VP, head of creative Abigail Rindo shares on Candy Crush Soda Saga’s journey to a decade
Incredible Indies
Incredible Indies: BAFTA nominated studio Other Tales shares on the development of its latest game Miniatures
Other Tales’ co-founder Tanja Tankred discusses the studios journey so far as it recently launched its second title
Anniversary
How Outfit7 built Talking Tom into a mobile gaming behemoth in 15 years
Senior VP of distribution and business intelligence, Jernej Česen reflects on the developer's 15 year journey and what comes next
Jobs In Games
Jobs in Games: Belka Games lead game designer Kate Shtirts on making it in the games industry
Shtirts offers advice on getting a job in game design and working as part of a team
Social Games
How Highrise is cultivating a UGC platform driving $250m in marketplace sales
Pocket Worlds' CEO Anton Bernstein shares on the mobile platform and virtual world Highrise as well as the growing popularity of user-generated content
Incredible Indies
Incredible Indies: Bradley Erkkila on why indies should "keep things as simple as possible"
Erkkila offers some advice for other indies as well as touching on some career highlights
Lawsuit
The Pokémon Company and Nintendo are seeking an injunction against Palworld creators Pocket Pair
Details of the exact patents The Pokémon Company and Nintendo are using in the lawsuit have now been shared